Case Study: How to Do SEO Optimization and Promotion for a Foreign Trade Independent Website?

How to do SEO optimization and promotion for a Foreign Trade Independent Website? Many people find it very difficult. Today, Naiba saw an independent website owner sharing their website in a group chat. With their permission,this case is used as an example to share methods for doing SEO on foreign trade websites.。

Foreign Trade Website Owner's Account

Is SEO Optimization Effective for Foreign Trade Websites?

According to this foreign trade website owner, they have stopped using ads bidding advertising and have started turning losses into profits. That is to say, SEO is effective. We can first look at the chat records shared by this website owner.  

Actual Website Analysis

From the chat records, it can be seen that this website owner spent 2 months building the website themselves. The website URL is:https://www.wormholetattoosupply.com/In November 2019, they stopped Google ads promotion and relied directly on SEO traffic. They published 6 blog posts per week and persisted for 4 months. Now they are basically not losing money.Using the semrush tool to query, we can find the website's traffic trend over the past year. Indeed, in November 2019, paid traffic dropped to zero, leaving only organic traffic. From the graph of paid traffic vs. organic traffic, we can see that the free organic traffic brought by his website's SEO is now roughly equal to the previous paid traffic.Regarding search terms, we can see that there are 3 keywords ranking first (the free version of semrush account cannot see all information). Although the search volume for these 3 terms is not high, only a few hundred, if you rank first, the likelihood of clicks is very high.The website owner said that the daily traffic is about 500 IPs, which can bring about 8 conversions.Opening their website, the quality of the images shows that they have put effort into it. Next, Naiba will share my own methods forBeginners Doing SEO Optimization and Promotion for Foreign Trade Independent Websites。

How Should Foreign Trade Websites Do SEO Promotion?

Foreign trade websites almost exclusively focus on Google SEO. To do this,Google SEO optimizationThe most effective website building system is WordPress. The case study website in this article is also built with WordPress. Building WordPress yourself is simple. If you feel that figuring it out yourself takes too much time, you can also pay Naiba to help you build it.

1. WordPress Foreign Trade Website Installation Tutorial
2. Naiba Paid Website Hosting Service

The basic hardware information of the Wormhole Tattoo website introduced in this article is:

• ServerSiteGround
• Website Platform: WordPress
• E-commerce Plugin: WooCommerce

If you want to build a foreign trade independent website, you can also operate in this way. If others can do it, you certainly can too.

Website Positioning

Website positioning is the most crucial step. Website positioning is like selecting your product; once the product selection is complete, the website positioning is essentially fixed to that selected product. From the website introduced in this article, we can see itsWebsite Title is：

Wormhole Tattoo 丨 Tattoo Kits, Tattoo machines, Tattoo supplies

Wormhole Tattoo丨Tattoo Kits, Tattoo Machines, Tattoo Supplies

Wormhole Tattoo is a professional tattoo supplies retailer. We are providing all kinds of tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, and tattoo needles, etc.

Wormhole Tattoo is a professional tattoo supplies retailer. We provide various tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, tattoo needles, etc.

Keyword Selection

After determining what products the website will sell, the next step is to select the keywords for your SEO based on terms related to that product. Analyzing the demo website's title, they focus on Tattoo Kits, Tattoo machines, Tattoo supplies, while for our other foreign trade websites, we choose keywords according to our own products and industry. Additionally, keyword selection differs between B2B and B2C. For B2B, we typically combine terms like wholesale, supplier, manufacturer to attract more precise customers, and competition is generally lower than for pure product keywords. When selecting keywords, you don't necessarily need to spend money on paid SEO tools. If you truly understand your products and industry, simply search on Google more often, look at dropdown suggestions and related terms. Analyze which keywords users search for with purchase intent and which ones have lower optimization difficulty. Then, finalize your choices and proceed with subsequent steps. No SEO expert can guarantee 100% accuracy in keyword selection. As long as the general direction is correct, adjustments can be made during website operation. Although there may be some impact, diligent efforts will minimize it.

Relevant Page Content Filling

After finalizing the keywords, we need to consider how to place these keywords on the website pages. Determine which keywords to target on the homepage, inner pages, category pages, and which terms to focus on in daily blog posts. This involveswebsite structureissues. Fortunately, WordPress structure is very easy to handle, so you don't need to worry about technical aspects. Once the website structure is determined, you can upload products or edit product description pages. After filling in all the basic content, submit the site to Google and start daily blog updates. If you're unsure what to write about in blog posts, think about what users might search on Google related to your products, then create content around those topics. Writing articles is a skill; even after taking SEO training courses, you won't feel a sudden enlightenment—it requires personal practice. When traffic comes to your site via Google, analyze and summarize the results, and you'll naturally understand. For more content, you can refer to Naiba's previously sharedWordPress SEO optimization tutorial.

Link Building

Link building is divided into internal link building and external link building. Most foreign trade websites focus on external link building, but Naiba's view is that content itself and internal link building are more important than external links. However, when content and internal links aren't enough to improve rankings, external links can provide better referral ranking opportunities. Internal link building is straightforward: when writing articles, link to other relevant content on your site. For example, the WordPress SEO optimization tutorial mentioned above is an internal link. External links are links from outside your website. Avoid buying spammy backlinks, as they can backfire. The best external links are natural ones, such as when someone writes a blog post mentioning Naiba's foreign trade website SEO tutorial and links to the original article, thereby creating a backlink for Naiba. You can analyze your competitors' websites to see where they have backlinks and try to replicate them.

Summary

Overall, foreign trade website SEO optimization methods revolve around these main areas: finding keywords → producing content → striving for rankings → driving traffic → continuing to dig for keywords → producing content → gaining rankings → driving traffic. It sounds simple, but you'll only discover the challenges when you do it yourself. However, SEO isn't something you can entirely outsource with money. For example, in the case of the tattoo equipment website mentioned in this article, if you hire someone for SEO, can they understand your products and user needs better than you? Especially in specialized industries with high knowledge requirements, if content is poorly written, experts won't trust your site. Would you dare to hire someone? To optimize SEO for foreign trade websites, first, you must take the first step and startdoing it. Many people only think about wanting to do SEO, feel they don't know how, and spend time considering whether to hire someone or enroll in an SEO training course. By the time you decide, your competitors may already have two to three months of practical experience. SEO has a 'first-mover advantage' feel to it; seize the opportunity and start now.Two small advertisements:

1. Steps to Build Your Own Website
2. Naibabiji WeChat Foreign Trade Website Building Exchange Group (group fee 50 yuan,add Naiba on WeChatto be added.)