Case Study: How to Optimize and Promote SEO for a Foreign Trade Independent Website?

How to do SEO optimization and promotion for a foreign trade independent website? Many people find it very difficult. Today, Naiba saw an independent website owner sharing their website in a group chat. With permission, I will specificallyuse this as an example to share methods for doing SEO on foreign trade websites.。

Foreign Trade Website Owner's Account

Is SEO Optimization Effective for Foreign Trade Websites?

According to this foreign trade website owner, they have stopped using ads bidding advertising and have started turning losses into profits. That is to say, SEO is effective. We can first look at the chat records shared by this website owner.  

Actual Website Analysis

From the chat records, it can be seen that the website owner spent 2 months building the website themselves. The URL is:https://www.wormholetattoosupply.com/In November 2019, they stopped Google ads promotion and relied solely on SEO traffic. They posted 6 blog articles per week and persisted for 4 months. Now, they are basically not losing money.Using the semrush tool, we can see the traffic trend of this website over the past year. Indeed, in November 2019, paid traffic dropped to zero, leaving only organic traffic. From the paid vs. organic traffic graph, we can see that the free organic traffic brought by SEO is now almost equal to the previous paid traffic.Regarding search terms, we can see that there are 3 keywords ranking first (the free version of semrush account does not show all information). Although the search volume for these 3 keywords is not high, only a few hundred, being in the first position means the likelihood of clicks is very high.The website owner stated that daily traffic is around 500 IPs, which can bring about 8 conversions.Opening their website, the quality of the images shows that they have put effort into it. Next, Naiba will share my own methods forbeginners doing SEO optimization and promotion for foreign trade independent websites.。

How Should Foreign Trade Websites Do SEO Promotion?

Foreign trade websites almost exclusively focus on Google SEO. To do this,Google SEO Optimizationthe most effective website building system is WordPress. The case study website in this article is also built with WordPress. Building WordPress yourself is simple. If you feel that figuring it out yourself takes too much time, you can also pay Naiba to help you build it.

1. WordPress Foreign Trade Website Installation Tutorial
2. Naibabiji Paid Website Hosting Service

The basic hardware information of the Wormhole Tattoo website introduced in this article is:

• ServerSiteGround
• Website Platform: WordPress
• E-commerce Plugin: WooCommerce

If you want to build a foreign trade website, you can also operate in this way. If others can do it, you certainly can too.

Website Positioning

Website positioning is the most crucial step. Website positioning is like selecting a product; once the product selection is complete, the website positioning is essentially fixed to that selected product. From the website introduced in this article, we can see itsThe website title is：

Wormhole Tattoo 丨 Tattoo Kits, Tattoo machines, Tattoo supplies

Wormhole Tattoo丨Tattoo Kits, Tattoo Machines, Tattoo Supplies

Wormhole Tattoo is a professional tattoo supplies retailer. We are providing all kinds of tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, and tattoo needles, etc.

Wormhole Tattoo is a professional tattoo supplies retailer. We provide various tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, tattoo needles, etc.

Keyword Selection

After determining what products the website will sell, the next step is to select the keywords for your SEO based on the terms related to this product. Analyzing the demo website's title, they focus on Tattoo Kits, Tattoo machines, Tattoo supplies. For our other foreign trade websites, we choose keywords according to our own products and industry. There is also a difference in keyword selection between B2B and B2C. For B2B business, we typically combine terms like wholesale, supplier, manufacturer, which attracts more precise customers and generally faces less competition than pure product keywords. When selecting keywords, you don't necessarily need to spend money on paid SEO tools. If you truly understand your products and industry, you can simply search more on Google, look at dropdown suggestions, and related terms. Analyze which keywords users search for with purchase intent and which ones have relatively low optimization difficulty. Then, finalize them and proceed with the subsequent operations. No SEO expert can guarantee 100% accuracy in keyword selection. As long as the general direction is correct, adjustments can be made during the website operation process later on. Although there might be some impact, diligent efforts will minimize it.

Relevant Page Content Filling

After finalizing the keywords, we need to think about how to place these keywords on the website pages. Which keywords should the homepage target, which should inner pages target, which should category pages target, and what keywords should daily blog posts revolve around. This involves the issue ofwebsite structure. Fortunately, WordPress structure is very easy to handle, so you don't need to worry about these technical aspects. Once the website structure is determined, you can upload products or edit product description pages. After filling in all the basic content of the website, submit it to Google, and then start daily blog post updates. If you don't know what to write in blog posts, think about what content related to your products users would search for on Google. Then, create articles on such topics. Writing articles is a skilled task; even if you attend SEO training courses, you won't suddenly feel enlightened. You need to spend time practicing yourself. When traffic comes to your website via Google, analyze and summarize it yourself, and you'll naturally understand. For more content, you can refer to theWordPress SEO optimization tutorial

Link Building

shared earlier by Naiba. Link building is divided into internal link building and external link building. Most foreign trade websites focus on external link building, but Naiba's view is that content itself and internal link building are more important than external link building. Only when you've done content and internal links but still can't improve rankings, leveraging external links can provide better opportunities for recommended rankings. Internal link building is easy to understand: when writing articles, link to other relevant content on your website that can be connected. For example, the WordPress SEO optimization tutorial mentioned above is an internal link. External links are links from places outside your website. Don't spend money on buying spammy backlinks; they can backfire. The best external links are natural ones. For instance, if you have a blog post that mentions Naiba's foreign trade website SEO tutorial and links to the original article, that creates a backlink for Naiba. You can analyze your competitors' websites to see where they have left external links and try to do the same.

Summary

Overall, the methods for foreign trade website SEO optimization consist of these main parts: finding keywords → producing articles → finding ways to gain rankings → bringing traffic → continuing to dig for keywords → producing articles → gaining rankings → bringing traffic. It sounds simple, but you'll only discover the difficulties when you actually do it yourself. However, you can't completely pay someone else to do SEO for you. For example, in the case of the tattoo equipment website in this article, if you hire someone to do SEO, can they understand your products and user needs better than you? Especially in some special industries with high professional knowledge requirements, if you write nonsense, knowledgeable people will immediately distrust your website. Would you dare to hire someone? To do foreign trade website SEO optimization, first, you must take the first step and startdoing it. Many people just think about wanting to do SEO, feel they don't know how, consider today whether to hire someone, and tomorrow whether to sign up for an SEO training course. By the time you've made up your mind, your competitors might already have two or three months more practical experience than you. SEO has a bit of a 'first mover advantage' feel. Seize the opportunity and start now.Two small advertisements:

1. Steps to Build Your Own Website
2. Naibabiji WeChat Foreign Trade Website Building Exchange Group (Group fee 50 yuan,Add Naiba WeChatthen I'll add you.)