How to do SEO optimization and promotion for a Foreign Trade Independent Website? Many people find it very difficult. Today, Naiba saw an independent website owner sharing their website in a group chat. With their permission,this case is used as an example to share methods for doing SEO on foreign trade websites.。
Foreign Trade Website Owner's Account
Is SEO Optimization Effective for Foreign Trade Websites?
According to this foreign trade webmaster, they have stopped using ads bidding and started turning losses into profits. That is, SEO is effective.
Let's first look at the chat records shared by this webmaster.
Actual Website Analysis
From the chat records, we can see that the webmaster spent 2 months building the website himself.
URL:https://www.wormholetattoosupply.com/
In November 2019, they stopped Google Ads promotion and relied solely on SEO traffic.
6 blog posts per week, persisted for 4 months. Now they are basically not losing money.
Using the Semrush tool, we can see the traffic trend of this website over the past year. Indeed, in November 2019, paid traffic dropped to zero, leaving only organic traffic.
From the curve chart of paid traffic and organic traffic, we can see that the free organic traffic brought by SEO is now almost equal to the previous paid traffic.
Regarding search terms, we can see that there are 3 keywords ranking first (the free version of semrush account cannot see all information). Although the search volume for these 3 terms is not high, only a few hundred, if you rank first, the likelihood of clicks is very high.
The website owner said that the daily traffic is about 500 IPs, which can bring about 8 conversions.
Opening their website, from the image quality, it's clear that they put effort into it.
Next, Naiba will share my own thoughts onBeginners Doing SEO Optimization and Promotion for Foreign Trade Independent Websites。
How Should Foreign Trade Websites Do SEO Promotion?
Foreign trade websites almost all do Google SEO.
To doGoogle SEO optimizationThe most effective website building system is WordPress. The case website in this article is also built with WordPress.
Building WordPress yourself is very simple. If you think it's too time-consuming to figure out on your own, you can also pay Naiba to build it for you.
The basic hardware information of the Wormhole Tattoo website introduced in this article is:
- ServerSiteGround
- Website Platform: WordPress
- E-commerce Plugin: WooCommerce
If you want to build a foreign trade independent website, you can also operate in this way. If others can do it, you certainly can too.
Website Positioning
Website positioning is the most critical step.
Website positioning is like product selection. Once the product selection is complete, the website positioning is basically fixed to that product.
From the website introduced in this article, we can see itsWebsite Title is：
Wormhole Tattoo 丨 Tattoo Kits, Tattoo machines, Tattoo suppliesWormhole Tattoo丨Tattoo Kits, Tattoo Machines, Tattoo Supplies
Wormhole Tattoo is a professional tattoo supplies retailer. We are providing all kinds of tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, and tattoo needles, etc.
Wormhole Tattoo is a professional tattoo supplies retailer. We provide various tattoo supplies and tattoo accessories, such as starter and professional tattoo kits, tattoo pens, tattoo machines, tattoo needles, etc.
Keyword Selection
After determining what products the website will sell, the next step is to select keywords for SEO based on the keywords related to this product.
From the title analysis of the demo website, they are doing Tattoo Kits, Tattoo machines, Tattoo supplies
For our other foreign trade websites, we choose words based on our own products and industry.
And the word selection for 2B and 2C is different.
For 2B business, we usually use wholesale, supplier, manufacturer together, so that the incoming customers are more precise, and the competition level is generally lower than pure product words.
When selecting words, you don't have to spend money to buy those paid SEO tools. If you really understand your products and industry, just search more on Google, look at the dropdown words and related words.
Analyze which words users search with purchase intent, and which words have lower optimization difficulty.
Then finalize and start the subsequent operations.
No SEO expert can guarantee 100% accurate word selection. As long as the general direction is correct, it can still be modified during the website operation process. Although there will be impacts, if you work hard, the impacts will disappear.
Relevant Page Content Filling
After determining the keywords, we need to think about how to arrange these keywords on the website pages.
What words to use for the homepage, what words for internal pages, what words for category pages, and what words to focus on in daily articles.
So this involveswebsite structurethe problem.
Fortunately, the structure of WordPress is very easy to handle, so you don't need to worry about these technical issues.
After determining the website structure, you can upload products or edit product introduction pages.
After filling in all the basic content of the website, submit it to Google, and then start updating blog articles daily.
If you don't know what to write in blog articles, think about what content related to your products users will search on Google.
Then you create articles of this type of content.
Writing articles is a technical task. Even if you attend SEO training courses, you won't feel suddenly enlightened. You need to spend time practicing. When traffic enters your website through Google, you analyze and summarize, and naturally understand.
For more content, you can refer to Naiba's previous sharingWordPress SEO optimization tutorial.
Link Building
Link building is divided into internal link building and external link building.
Most foreign trade websites focus on external link building. Naiba's view is that content itself and internal link building are more important than external link building.
But when you have done content and internal links and the ranking does not improve, using external links can get better recommended ranking opportunities.
Internal link building is easy to understand. When writing articles, connect other content on your website that can be linked to this article. For example, the WordPress SEO optimization tutorial above is an internal link.
External links are links from places other than your website. Don't buy spam external links; they will backfire. The best external links are natural ones. For example, if you have a blog that writes an article and mentions Naiba's foreign trade website SEO tutorial and links to the original, then you have created an external link for Naiba.
For external links, you can analyze your competitors' websites to see where they have left external links, and you can also try to do the same.
Summary
In general, the SEO optimization methods for foreign trade websites are these major parts: find keywords → produce articles → find ways to get rankings → bring traffic → continue to dig keywords → produce articles → get rankings → bring traffic.
It sounds simple, but you'll only discover the difficulties when you actually do it yourself.
However, you cannot completely outsource SEO to others. For example, in the case of this tattoo equipment website, if you hire someone to do SEO, can they understand your products and customer needs better than you?
Especially for some specialized industries with high knowledge requirements, if you write nonsense, knowledgeable people will not trust your website. Would you dare to hire someone?
SEO optimization for foreign trade websites, first, you must take the first step and startMany people just want to do SEO but feel they can't. Today they consider hiring someone, tomorrow they think about signing up for an SEO training class.
By the time you make up your mind, your competitors may already have two or three months of practical experience ahead of you.
SEO has a first-mover advantage. Seize the opportunity and start now.
Two small advertisements:
- Steps to Build Your Own Website
- Naibabiji WeChat Foreign Trade Website Building Exchange Group (group fee 50 yuan,add Naiba on WeChatto be added.)
