Why is there no ranking even though the website has been indexed? Why can't others find it?

Previously shared „How Websites Get Indexed by Baidu_Things About Website Indexing and Ranking", discussing how to get a website indexed by search engines. This article will talk aboutWhy Indexed but No Ranking, otherscannot find your website。 The following content is solely Naibabiji's personal opinion and is for reference only.

What kind of content gets website ranking?

First, you need to understand that being indexed does not equal having a ranking, as mentioned in the previous article. Search engines indexing your website only means they add your website's content to their database. When users search, the search engine performs a series of calculations from its database to select and display the content users need. Therefore, we can analyze from the following directions whya website is indexed but has no ranking。

1. Content meets user needs

This is the most fundamental point. If your articles are spam generated by some software, then you will definitely not be given a ranking. For example, if someone searches for how toinstall a website using WordPress, and your website article writes 'My WordPress website is so beautiful'. Clearly, the content does not match the user's search intent, so you won't get a ranking.

2. Content has low duplication

There are countless websites on the internet, so the content you publish has certainly been published by others as well. For example, if you publish aWordPress Themeand want to get search engine ranking, let's look at the search screenshot.It can be seen that there are a total of 7.34 million indexed articles, and there are also paid ads at the top. Search engines first show users websites that have been around for many years and specialize in WordPress themes. If you want to rely solely on one WordPress theme article to get a ranking, it's very difficult.

3. Content has search volume

What is search volume? The first point said to meet user needs, meaning your content should be what people are searching for. Search volume means there must be people searching for these questions. For example, you write an article titled, 'Today I rewrote an article.' How many people would search for 'article rewriting'? What's the use of having a ranking for something no one searches for? So, in summary, for website content to be indexed and have a ranking, it needs to meet three points.

1. The article content meets user needs;
2. The article content has search demand;
3. The article content is not highly duplicated on search engines.

How to troubleshoot having content but no ranking?

You say, that's right, my article content should be something people search for, and my article content also meets the search intent, and the duplication is not high, so why is there no ranking? Search engines themselves (especially domestic ones) give low weight to new websites. We need to increase the website's authority to be more conducive to obtaining rankings. We can try to improve the website content from the following directions.

1. Internal link building

What are internal links? Simply put, an example is ourHow can a website be indexed by Baidu?The link above is called an internal link. Articles within the website link to each other, but don't link randomly. Related content can be interlinked, which can increase search engine crawling and also improve user experience.

2. Is the website structure reasonable?

Using WordPress to build a websitestructure is basically not problematic. We only need to check if the details of the structure are reasonable. For example:

1. Does the website haveBreadcrumb Navigation。
2. Clear navigation menus? (Naibabiji Website Building Notes does not do well in this aspect, but I don't know how to change it, so I'll leave it to fate.)
3. Are tag labels used? (However, for new sites, Baidu's indexing of tag pages is unpredictable, while Google will index them.)
4. Anchor TextWhether it is reasonable, simply put, is not to add links arbitrarily.

3. Keyword selection

Does your keyword have user demand, for example, in this articleWebsite indexed but no ranking, in fact, there are not many people searching, and although this article will meet user needs, even if given a ranking, the traffic entering the website may not be much. Keywords should be selected with search volume and low competition, and it is more recommended to choose long-tail keywords. For example, as mentioned earlier, WordPress Theme, others may not find my website, but if you search forwordpress二次元主题, then you might be able to find my website.

4. Keyword placement

This is a complex task, Naiba has not mastered it yet, so I can't give too much advice. Simply put, your website homepage and articles should appropriately include some keyword content related to your website or articles.

5. Article originality

If your article meets user needs, the search result duplication is not high, but you are not given a ranking, it is usually because your article's originality is insufficient, and the search engine considers it plagiarized. Naiba's personal opinion, not necessarily accurate: Actually, this is a bit nonsense. Baidu is ambiguous about originality or collection. Just write articles seriously, and over time, as the website's authority increases, everything will become easier.

6. Link Building

Building backlinks yourself, which means leaving links to your website on others' websites, is a tedious task. Naibabiji basically has not actively built backlinks, it's too troublesome. A better way to build backlinks is for others to republish your articles and voluntarily leave the original link. This is very simple for some technical bloggers, for example,Lightning Blogthose who make WP Plugins and Themes, the free plugins and themes they share, when websites introduce them, will leave backlinks for them.

What Mindset Should Website Owners Maintain When Their Site Has No Ranking

The current internet is no longer dominated solely by search engines.Don't focus only on search engine ranking, Naiba suggests that webmasters adopt a Zen-like SEO mindset for website SEO. Basic SEO techniques should be done, articles should be written normally, and whether there is ranking or not is left to the search engines to play with. If you really want to seriously work on search engine ranking, you can consider focusing on Google (i.e., Foreign Trade Independent Websites can consider focusing on SEO). Baidu's rules are often manipulated by some gray-hat SEO, and its technology is not solid. If you pay too much attention to Baidu SEO, it can easily harm your liver.