How Websites Get Indexed by Baidu_Things About Website Indexing and Ranking

FollowSimple and straightforward website building tutorialAfter you have built your own website, you will definitely have a question,how to get your website indexed by Baidu, so that others canfind your website in Baidu search? In this article, Naiba will talk with you aboutthose things about website indexing。

Will Your Website Be Indexed?

Websites on the internet,as long as they meet the following requirements, the website will be indexed(whether it can get a ranking is not certain)

1. The website can be accessed by search engines;
2. The website does not block search engine crawling;
3. It is not a spam website.

Below, let's talk specifically about what these three points mean.1. The website can be accessed by search enginesThe website can be accessed by search engines, meaning your website should be able to open normally, not be inaccessible frequently, or search engines simply cannot open your website.2. The website does not block search engine crawlingBlocking search engine crawling and search engines being unable to access are not the same thing. Unable to access means directly cannot open your website, while blocking crawling is done through robots.txt. There was a foreign trade client like this, who blocked all search engines in the robots.txt. His friend said it was his server issue and asked him to change servers. As a result, when Naiba took a look, the robots.txt directly Disallowed all search engines.

User-Agent: *
Disallow:

For an explanation of robots.txt, you can refer toBaidu Baike. When we useWordPress Installationwebsites, we need to pay attention when writing the robots fileto block search results。 3. It is not a spam websiteWhat is a spam website? It is a website that uses some software to automatically generate articles with incoherent semantics and completely meaningless to users.

How to Get a Website Indexed by Baidu?

Since you say the website will be indexed by Baidu, then why can't my website be found on Baidu yet?

New Website Observation Period

Search engines like Baidu and Google have an observation period for new websites. Google's observation period is relatively short, while Baidu's observation period is longer, usually lasting 1 to 3 months.BaiduAfter discovering your website, it will first place your website intoSandboxand observe it for a period of time, deciding whether to release it for others to search based on your website's performance. If your website can consistently update with original and meaningful articles daily, the observation period will be greatly shortened. If it's just some life records or reposted articles, the observation period will be relatively longer.

Methods to Speed Up Baidu Indexing

If you want your website to be quickly indexed by Baidu, you can try the following methods.1. Submit your website to BaiduTo submit your URL to Baidu, simply search for your URL directly on Baidu and then submit it to Baidu.360 and Sogou can also be submitted this way。 2. Apply for new site protection after website filingIf your website is filed, you can apply for new site protection in theBaidu Resource Search Platformwhich will speed up indexing. This method is the most effective. 3. Use Baidu's servicesThis point may not be entirely accurate, but it is generally believed that using Baidu Statistics is beneficial for website indexing. (Also Baijiahao, Baidu CDN acceleration, Baidu's cloud servers).4. Find large sites for friendly linksFinding websites with higher authority than yours for friendly links is beneficial for search engines to index your website. Search engines don't know you, but they know the websites that have friendly links with you. Since they recommend you, you should be trustworthy, so there will be some bias.5. Use Baidu push codeAfter registeringBaidu Resource Search Platformyou can use push code, divided into active push (real-time), automatic push, and sitemap submission.Here is a recommendation forLightning Blog's Baidu Search Push Management Pluginwhich is very easy to use.6. Maintain article updatesPersist in updating original articles and writing valuable content, and search engines will naturally index your website.

Will Baidu Index a Website Without ICP Filing?

Q: Will Baidu index my website if it is not filed? A: It will be indexedThe internet is not a local area network. If Baidu only indexed filed websites, it would likely quickly lose market share to other search engines. However, after filing, you can have a new site protection feature.Q: Will articles published during the website filing process be indexed?A: During the filing period, you can access your website via its IP address, so you can publish articles. During this period, Baidumay not necessarily indexthe articles you publish. 1. You are accessing via an IP address; unless you submit it to Baidu, it won't know about your website. 2. The filing time is generally within one month, while Baidu's new site observation period starts at one month. Therefore, by the time you start using the domain to access, whether the articles from your IP-accessed website are indexed or not is irrelevant.

What to Do If Baidu Doesn't Index Your Website?

If your website has been up for several months and still cannot be found on Baidu, what should you do?1. Check Website ContentIs the content on your website valuable to users? For example, what can users gain from your articles? Does it solve their problems, make them smile, or just waste their time?2. Check Website StructureIs the website structure reasonable? Issues like overly deep website hierarchy preventing search engine crawling or non-standard website code, etc. (Typically, if you use WordPress and choose a good Theme, these problems won't occur). Also, check if Baidu crawling is blocked. You can use the crawl diagnosis feature in Baidu's Webmaster Tools to see if crawling is successful. 3. Is the Website Using Pseudo-Static URLs?All search engines claim they will index dynamic URLs, but they recommend using static URLs because dynamic URLs contain too many parameters, which are unfriendly to users and can easily lead to duplicate indexing. Related knowledge:Best WordPress Permalink Settings_Which Pseudo-Static Rule is Better 4. Is the Server Stable?Server stability isn't just about the website being accessible 365 days a year. If you are using Shared Hosting with a shared IP, your website might be affected because the server's IP was previously abused or other servers on the same IP were penalized by search engines. Therefore, using a server with a Dedicated IP is important. Check outstable and beginner-friendly VPS options。 5. Website Cheating or a Black HistoryWebsite cheating means you used methods that violate search engine rules, were discovered, and your website was penalized. Black history refers to the possibility that before you used this Domain for your website, someone used it to do things search engines dislike, and you have now taken over this penalized Domain.If none of the above issues exist and Baidu still doesn't index your website, what should you do? 在Baidu Resource Search Platform, you can provide feedback in the interactive communication section at the top to consult with Baidu engineers about why your website is not being indexed.

Does Being Indexed Mean Having Ranking?

Alright, Baidu has finally indexed your website, but why is there no Traffic?Indexing does not equal having a ranking.Here's a simple example:For example, this article,How Websites Get Indexed by Baidu_Things About Website Indexing and Ranking, if we search forhow to get a website indexed by Baidu, Baidu finds about 29,600,000 related results. What reason would Baidu have to place this article at the top among these 29.6 million web pages?So, what does this example mean?

1. Duplicate content that already exists online usually won't have a good ranking;
2. Content with no value that no one searches for won't get Traffic regardless of ranking;
3. Don't necessarily avoid writing something just because you think it won't rank, as visitors to your website can still see the article;
4. Ranking after indexing is determined by a series of algorithms. New sites have low authority and need time to build it up.
5. Writing new content that doesn't exist online has a higher chance of gaining ranking.

Recommended Reading:Why is there no ranking even though the website has been indexed? Why can't others find it?

Baidu Search Content Quality White Paper

Below is Baidu's "Baidu Search Content Quality White Paper." You can see Baidu's search rules and avoid prohibited practices when writing articles. Link:"Baidu Search Content Quality White Paper" Part 1: Detailed Explanation of Webpage Title CheatingEveryone says that website SEO should focus on user experience, but who the hell can tell me where the user experience is in Baidu Webmaster Tools? A white paper series, from 2017 until now, only has the first installment published; the subsequent ones can't even be found by searching. Actually, they can still be found, listed below:

• Baidu Mobile Search Landing Page Experience White Paper — Advertising Chapter
• Latest Baidu Mobile Search Landing Page Experience White Paper — Advertising Chapter 2.0
• Baidu Mobile Search Landing Page Experience White Paper — Advertising Chapter 3.0
• Baidu Mobile Search Landing Page Experience White Paper 4.0

major search engine submission portals

Before submitting your website, ensure the site is accessible, has a certain amount of content (or can guarantee continuous updates), and that robots.txt does not block them. Baidu submission portal:https://ziyuan.baidu.com/linksubmit/url360 Search submission portal:http://zhanzhang.so.com/?m=PageInclude&a=indexSogou Search submission portal:http://zhanzhang.sogou.com/index.php/urlSubmit/indexShenma Search submission portal:http://zhanzhang.sm.cn/Google Search submission portal:https://www.google.com/webmasters/tools/submit-url?pli=1（Google Search Console tool) Bing Search submission portal:https://www.bing.com/toolbox/webmaster/Toutiao Search submission portal:https://om.toutiao.comFinally, you can alsoinstall an SEO Pluginto help with some SEO tasks. To get more and faster website indexing, you need to consistently output valuable and meaningful articles over time. It requires both quality and quantity, so just go with the flow, don't stress yourself out—practice Zen SEO. For Baidu SEO, you can also install:Baidu Search Push Management Plugin