How to Get a Website Indexed by Baidu_About Website Indexing and Ranking Matters

FollowingSimple and Direct Website Building TutorialAfter building your own website, you will definitely have a question:How to Get Your Website Indexed by Baidu, so others canfind your website on Baidu search? In this article, Naiba will talk with you aboutthose things regarding website indexing。

Will Your Website Be Indexed?

For websites on the internet,as long as they meet the following requirements, the website will be indexed(whether it gets rankings is not guaranteed)

1. The website is accessible to search engines;
2. The website does not block search engine crawling;
3. It is not a spam website.

Below, let's specifically explain what these three points mean.1. The Website Is Accessible to Search EnginesThe website being accessible to search engines means your website should be normally accessible, not frequently unavailable, or completely inaccessible to search engines.2. The Website Does Not Block Search Engine CrawlingBlocking search engine crawling is not the same as search engines being unable to access. Inability to access means the website cannot be opened at all, while blocking crawling is done via robots.txt. There was a foreign trade client like this, who blocked all search engines in robots.txt. His friend said it was a server issue and told him to change servers. As a result, when Naiba checked, the robots.txt directly Disallowed all search engines.

User-Agent: *
Disallow:

For an explanation about robots.txt, you can refer toBaidu Baike. We useWordPress installationwebsites, when writing robots files, you needto pay attention to blocking search results。 Three, Not a Spam WebsiteWhat is a spam website? It refers to websites that use some software to automatically generate articles with incoherent semantics and no meaning to users.

How to Get Your Website Indexed by Baidu?

Since you say the website will be indexed by Baidu, then why can't my website be found on Baidu yet?

New Website Observation Period

Search engines like Baidu and Google have an observation period for new websites. Google's observation period is relatively short, while Baidu's observation period is longer, usually lasting from 1 to 3 months.BaiduAfter discovering your website, it will first place your website into thesandbox, observe it for a while, and then decide whether to release it for others to search based on your website's performance. If your website can consistently update with original and meaningful articles every day, the observation period will be greatly shortened. If it's just some life records or reprinted articles, the observation period will be relatively longer.

Methods to Speed Up Baidu Indexing

If you want your website to be quickly indexed by Baidu, you can try the following methods.1. Submit the website to BaiduTo submit your URL to Baidu, simply search for your URL directly on Baidu and then submit it to Baidu.360 and Sogou can also be submitted this way。 2. Apply for new site protection after website filingIf your website is filed, you can apply for new site protection in theBaidu Resource Search Platform, which will speed up indexing. This method is the most effective. 3. Use Baidu's servicesThis point may not be entirely accurate, but it is generally believed that using Baidu Statistics is beneficial for website indexing. (Also Baijiahao, Baidu CDN acceleration, Baidu's cloud servers).4. Find large sites for backlinksFinding websites with higher authority than yours for backlinks is beneficial for search engines to index your website. Search engines don't know you, but they know the websites that link to you. Since they recommend you, you should be trustworthy, so there will be some favoritism.5. Use Baidu push codeAfter registeringBaidu Resource Search Platform, you can use push code, which is divided into active push (real-time), automatic push, and sitemap submission.Here is a recommendation forLightning Blog's Baidu Search Push Management Plugin, which is very easy to use.6. Keep articles updatedPersist in updating original articles and writing valuable content; search engines will naturally index your website.

Will Baidu Index a Website Without ICP Filing?

Q: Will Baidu index my website if it is not registered (Bei'an)? A: It will be indexed. The internet is not a local area network. If Baidu only indexed registered websites, it would likely lose its market share to other search engines quickly. However, after registration, you can benefit from a new site protection feature.Q: Will articles published during the website registration (Bei'an) process be indexed?A: During the registration period, your website can be accessed via its IP address, so you can publish articles. However, during this time, Baidumay not necessarily indexthese articles. 1. You are accessing the site via an IP address; unless you submit it to Baidu, they might not be aware of your website. 2. The registration period typically lasts less than a month, while Baidu's new site observation period starts from one month. Therefore, by the time you start using the domain to access the site, whether articles published during IP access are indexed becomes irrelevant.

What to Do If Baidu Doesn't Index Your Website?

If your website has been online for several months and still cannot be found via Baidu search, what should you do?1. Check website contentIs the content on your website valuable to users? For example, what can users gain from your articles? Does it solve their problems, bring them a smile, or simply waste their time?2. Check website structureIs the website structure reasonable? Issues like overly deep website hierarchy preventing search engine crawling or non-standard website code, etc. (Typically, using WordPress and selecting a good theme avoids these problems). Also, check if Baidu crawling is blocked. You can use the crawl diagnosis feature in Baidu Webmaster Tools to see if crawling is successful. 3. Is the website using pseudo-static URLs?All search engines claim they index dynamic URLs, but they recommend using static URLs because dynamic URLs contain too many parameters, which are unfriendly to users and can lead to duplicate indexing. Related knowledge:WordPress Best Permalink Settings_Which Pseudo-Static Rule is Better 4. Is the server stable?Server stability doesn't just mean the website is accessible 365 days a year. If you are using shared hosting, issues like the server's IP being previously abused or other servers on the same IP being penalized by search engines could negatively affect your website. Therefore, using a server with a dedicated IP is important. Check outVPS options that are stable and suitable for beginners。 5. Has the website engaged in cheating or has a black history?Website cheating refers to using methods that violate search engine rules; if discovered, your website may be penalized. Black history means that before you used this domain for your website, someone might have used it for activities search engines dislike, and you have now taken over this penalized domain.If none of the above issues exist and Baidu still doesn't index your website, what should you do? 在Baidu Resource Search PlatformYou can provide feedback in the interactive communication section at the top to consult with Baidu engineers about why your website is not being indexed.

Does Indexing Mean Having Rankings?

Alright, Baidu has finally indexed your website, but why is there no traffic?Being indexed does not mean having rankings.Here's a simple example:For instance, this article,How to Get a Website Indexed by Baidu_About Website Indexing and Ranking Matterswe searched forHow to get a website indexed by BaiduBaidu found approximately 29,600,000 related results. What reason would Baidu have to place this article at the top among these 29 million+ web pages?So, what does this example mean?

1. Content that is already duplicated online typically won't rank well;
2. Content with no value that no one searches for won't bring traffic regardless of ranking;
3. Don't skip writing something just because you think it won't rank, as visitors to your site can still see the article;
4. Ranking after indexing is determined by a series of algorithms; new sites have low authority and need to take it slow.
5. Writing some new content that isn't available online increases the chances of ranking.

Recommended reading:Why Is There No Ranking Even Though the Website Is Indexed_Why Can't Others Find It?

Baidu Search Content Quality White Paper

Below is Baidu's "Baidu Search Content Quality White Paper"; you can check Baidu's search rules to avoid prohibited practices when writing articles. Link:"Baidu Search Content Quality White Paper" Serial One: Detailed Explanation of Webpage Title CheatingEveryone says that website SEO should focus on user experience, but who the hell tells me where the user experience is in Baidu Resource Center? A white paper serial, from 2017 to now, only has Serial One; the rest can't even be found by searching. Actually, it can still be found, below:

• Baidu Mobile Search Landing Page Experience White Paper—Advertising Chapter
• Latest Baidu Mobile Search Landing Page Experience White Paper—Advertising Chapter 2.0
• Baidu Mobile Search Landing Page Experience White Paper—Advertising Chapter 3.0
• Baidu Mobile Search Landing Page Experience White Paper 4.0

major search engine submission portals

Before submitting your website, ensure it is accessible, has some content (or can guarantee continuous updates), and robots.txt does not block them. Baidu submission entry:https://ziyuan.baidu.com/linksubmit/url360 Search submission entry:http://zhanzhang.so.com/?m=PageInclude&a=indexSogou Search submission entry:http://zhanzhang.sogou.com/index.php/urlSubmit/indexShenma Search submission entry:http://zhanzhang.sm.cn/Google Search submission entry:https://www.google.com/webmasters/tools/submit-url?pli=1（Google Search Console tool) Bing Search submission entry:https://www.bing.com/toolbox/webmaster/Toutiao Search submission entry:https://om.toutiao.comFinally, you can alsoinstall an SEO pluginTo help you with some SEO work. To get more and faster website indexing, you need to consistently output valuable and meaningful articles over time. It requires both quality and quantity, so just go with the flow, don't stress yourself out—practice Zen SEO. For Baidu SEO, you can also install one:Baidu Search Push Management Plugin