How to Get a Website Indexed by Baidu_About Website Indexing and Ranking

FollowingSimple and Direct Website Building TutorialAfter building your own website, you will definitely have a question:How to Get Your Website Indexed by Baidu, so others canfind your website on Baidu search?

This article from Naiba will discuss a bit aboutthose things regarding website indexing。

Naiba Tip:

The content introduced in this article is only aboutspeeding up website indexing by search engines. If you don't do it, it will eventually be indexed anyway.

Will Your Website Be Indexed?

For websites on the internet,as long as they meet the following requirements, the website will be indexed(whether it gets rankings is not guaranteed)

The website is accessible to search engines;
The website does not block search engine crawling;
It is not a spam website.

Below, let's specifically explain what these three points mean.

1. The Website Is Accessible to Search Engines

The website being accessible to search engines means your website should be normally accessible, not frequently unavailable, or completely inaccessible to search engines.

2. The Website Does Not Block Search Engine Crawling

Preventing search engines from crawling and search engines being unable to access are not the same thing. Inaccessibility means your website cannot be opened directly, while preventing crawling is done through robots.txt.

There was a foreign trade client who blocked all search engines in robots.txt. His friend said it was a server issue and suggested changing servers. But when Naiba checked, it turned out that robots.txt directly disallowed all search engines.

User-Agent: *
Disallow:

For an explanation about robots.txt, you can refer toBaidu Baike。

We useWordPress installationwebsites, when writing robots files, you needto pay attention to blocking search results。

Three, Not a Spam Website

What is a spam website? It refers to websites that use some software to automatically generate articles with incoherent semantics and no meaning to users.

How to Get Your Website Indexed by Baidu?

Since you say the website will be indexed by Baidu, then why can't my website be found on Baidu yet?

New Website Observation Period

Search engines like Baidu and Google have an observation period for new websites. Google's observation period is relatively short, while Baidu's observation period is longer, usually lasting from 1 to 3 months.

BaiduAfter discovering your website, it will first place your website into thesandbox, observe for a while, see how your website performs, and then decide whether to release it for others to search.

If your website can insist on updating original and meaningful articles every day, the observation period will be greatly shortened. If it's just some life records or reprinted articles, the observation period will be relatively longer.

Methods to Speed Up Baidu Indexing

If you want your website to be quickly indexed by Baidu, you can try the following methods.

1. Submit the website to Baidu

To submit your URL to Baidu, simply search for your URL directly on Baidu and then submit it to Baidu.360 and Sogou can also be submitted this way。

2. Apply for new site protection after website filing

If your website is filed, you can apply for new site protection in theBaidu Resource Search Platform, which will speed up indexing. This method is the most effective.

3. Use Baidu's services

This point may not be entirely accurate, but it is generally believed that using Baidu Statistics is beneficial for website indexing. (Also Baijiahao, Baidu CDN acceleration, Baidu's cloud servers).

4. Find large sites for backlinks

Finding websites with higher authority than yours for backlinks is beneficial for search engines to index your website. Search engines don't know you, but they know the websites that link to you. Since they recommend you, you should be trustworthy, so there will be some favoritism.

5. Use Baidu push code

After registeringBaidu Resource Search Platform, you can use push code, which is divided into active push (real-time), automatic push, and sitemap submission.

Here is a recommendation forLightning Blog's Baidu Search Push Management Plugin, which is very easy to use.

6. Keep articles updated

Persist in updating original articles and writing valuable content; search engines will naturally index your website.

Will Baidu Index a Website Without ICP Filing?

Q: Will Baidu index my website if it is not registered (Bei'an)?

A: It will be indexed. The internet is not a local area network. If Baidu only indexed registered websites, it would likely lose its market share to other search engines quickly. However, after registration, you can benefit from a new site protection feature.

Q: Will articles published during the website registration (Bei'an) process be indexed?

A: During the registration period, your website can be accessed via its IP address, so you can publish articles. However, during this time, Baidumay not necessarily index。

1 is that you are using an IP address to access. Unless you submit it to Baidu, they won't know about your website.

2 is that the filing time is generally only within 1 month, and Baidu's new site observation period starts from 1 month, so before the observation period ends, you access the website using the domain name. It doesn't matter whether the articles on your IP-accessed website are indexed or not.

What to Do If Baidu Doesn't Index Your Website?

If your website has been online for several months and still cannot be found via Baidu search, what should you do?

1. Check website content

Is the content on your website valuable to users? For example, what can users gain from your articles? Does it solve their problems, bring them a smile, or simply waste their time?

2. Check website structure

Whether the website structure is reasonable, whether the website hierarchy is too deep for search engines to crawl, or whether the website code is not standardized, etc. (Usually, if you use WordPress and choose a good theme, these problems won't occur.) Whether there is anything preventing Baidu from crawling.

You can use the crawl diagnosis feature of Baidu Resource Search Platform to see if crawling is successful.

3. Is the website using pseudo-static URLs?

All search engines say they will index dynamic URLs, but they all recommend static URLs because dynamic URLs have too many parameters, which are not user-friendly and can easily cause duplicate indexing.

4. Is the server stable?

Server stability not only means that the website can be accessed 24/7 365 days a year. If you are using a shared IP host, it is also possible that the IP of your server has been abused before or other servers on the same IP have been penalized by search engines, which may affect your website.

So it is important to use a server with a dedicated IP. SeeVPS options that are stable and suitable for beginners。

5. Has the website engaged in cheating or has a black history?

Website cheating means you used methods that violate search engine rules and got caught, then your website will be penalized.

Black history means that before you used this domain name for your website, someone might have used it to do things that search engines don't like, and now you have taken over this penalized domain name.

If none of the above issues exist and Baidu still doesn't index your website, what should you do?

在Baidu Resource Search PlatformYou can provide feedback in the interactive communication section at the top to consult with Baidu engineers about why your website is not being indexed.

Does Indexing Mean Having Rankings?

Alright, Baidu has finally indexed your website, but why is there no traffic?

Being indexed does not mean having rankings.

Here's a simple example:

For instance, this article,How to Get a Website Indexed by Baidu_About Website Indexing and Ranking Matterswe searched forHow to get a website indexed by Baidu, Baidu found about 29,600,000 related results

What reason does Baidu have to put this article at the front among these more than 2.9 million web pages?

So, what does this example mean?

Content that is already duplicated online typically won't rank well;
Content with no value that no one searches for won't bring traffic regardless of ranking;
Don't skip writing something just because you think it won't rank, as visitors to your site can still see the article;
Ranking after indexing is determined by a series of algorithms; new sites have low authority and need to take it slow.
Writing some new content that isn't available online increases the chances of ranking.

Baidu Search Content Quality White Paper

Below is Baidu's "Baidu Search Content Quality White Paper". You can see what Baidu's search rules are, and avoid operations that are not allowed when writing articles.

Links:"Baidu Search Content Quality White Paper" Serial One: Detailed Explanation of Webpage Title Cheating

Everyone says to do SEO for websites, you need to do user experience. Who the hell knows where the user experience is in Baidu Resource Center? A white paper series, from 2017 to now, only one installment, and the rest can't be found even by searching.

Actually, it can still be found, below:

major search engine submission portals

Before submitting your website, ensure that the website can be accessed normally, has some content (or can guarantee continuous updates), and robots.txt does not block them.

Baidu submission entry:https://ziyuan.baidu.com/linksubmit/url

360 Search submission entry:http://zhanzhang.so.com/?m=PageInclude&a=index

Sogou Search submission entry:http://zhanzhang.sogou.com/index.php/urlSubmit/index

Shenma Search submission entry:http://zhanzhang.sm.cn/

Google Search submission entry:https://www.google.com/webmasters/tools/submit-url?pli=1（Google Search Console tool）

Bing search submission entry:https://www.bing.com/toolbox/webmaster/

Toutiao Search submission entry:https://om.toutiao.com

Finally, you can alsoinstall an SEO pluginTo help you do some SEO work. To have more and faster indexing, you need to accumulate and output valuable and meaningful articles over time. You need both quality and quantity, so let it be, don't make yourself too tired, be a Buddhist SEO.

For Baidu SEO, you can also install one:Baidu Search Push Management Plugin

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How to Get a Website Indexed by Baidu_About Website Indexing and Ranking Matters