Previously shared „How to Get a Website Indexed by Baidu_About Website Indexing and Ranking Matters', which discussed how to get a website indexed by search engines. This article explainswhy there is no ranking even though it's indexed, and why otherscan't find your website。
The following content is solely Naiba's personal opinion, for reference only.
What Kind of Content Will Achieve Website Ranking
First, you need to understand that indexing does not equal ranking, as mentioned in previous articles.
Search engines index your website, just adding your website content to their database. When users search on the search engine, the search engine will perform a series of calculations from their database to select the content that users need and display it.
So we can analyze from the following directions:a website is indexed but has no ranking。
1. Content Meets User Needs
This is the most fundamental point. If your article is garbage generated by some software, then it will definitely not be ranked.
For example, others search for howinstall a website using WordPress, your website article says my WordPress website is really beautiful.
Obviously, the content does not match the user's search needs, so it will not be ranked.
2. Content Has Low Duplication
There are countless websites on the internet, so the content you publish has likely been published by others as well. For example, if you publish aWordPress themeand want to achieve search engine ranking, let's look at the search screenshot.
As you can see, there are a total of 7.34 million indexed articles, and there are also paid ads at the top. Search engines first show websites that have been around for a long time and specialize in WordPress themes.
If you want to rely solely on a WordPress theme to get rankings, it's difficult.
3. Content Has Search Index
What is search index? The first point mentioned meeting user needs means your content should be what others are searching for. Search index means that people are actually searching for these questions.
For example, one you wrote, today I rewrote an article.
How many people would search for article rewriting?
What's the use of ranking for something that no one searches for?
So, in summary, for your website content to be indexed and ranked, three conditions must be met.
- The article content meets user needs;
- The article content has search demand;
- The article content has low duplication on search engines.
How to Troubleshoot When There Is Content but No Ranking?
You said it right, my article content should be searched by people, and my article content also meets the search needs, and the repetition is not high, so why is there no ranking?
Search engines themselves (especially domestic search engines) give low weight to new websites. We need to increase the website weight to be more conducive to obtaining rankings. We can try to improve website content from the following directions.
1. Internal Link Building
What are internal links?
A simple example is weHow can a website be indexed by Baidu?The previous link is called an internal link.
Internal articles within the website should link to each other, but not randomly. Related content can be interconnected to increase search engine crawling and improve user experience.
2. Is the Website Structure Reasonable?
Using WordPress to build a websiteThe structure is basically fine, we just need to check whether the details of the structure are reasonable.
For example:
- Does the website haveBreadcrumb navigation。
- clear navigation menus? (Naibabiji does not do this well, but not sure how to improve it, going with the flow)
- Are tag labels used? (However, for new sites, Baidu's indexing of tag pages is hit or miss, while Google will index them)
- Anchor textis reasonable? Simply put, don't add links arbitrarily.
3. Keyword Selection
Does your keyword have user demand? For example, this article'swebsite indexed but no ranking, actually not many people search for it, and although this article will meet the user's needs, even if it is ranked, the traffic entering the website may not be much.
Keywords should be chosen with search volume and low competition. It is more recommended to choose long-tail keywords.
For example, the WordPress theme mentioned earlier, others may not be able to find my website, but if you searchWordPress anime theme, then you might be able to find my website.
4. Keyword Placement
This is a complex task. Naiba hasn't mastered it yet, so can't give much advice. Simply put, your website's homepage and articles should appropriately include keywords relevant to your website or article content.
5. Article Originality
If your article meets user needs and search results are not too repetitive, but it still doesn't rank, it's usually because your article lacks originality and the search engine considers it plagiarism.
Naiba's personal opinion, not necessarily accurate: Actually, this is a bit nonsense. Baidu is ambiguous about originality and collection. Just write articles seriously. Over time, as the website weight increases, everything will become easier.
6. External Link Building
Building backlinks yourself means leaving your website link on other people's sites. It's a tough job. Naiba Web Development has hardly ever actively done backlinks; it's too troublesome.
A better way to get backlinks is to have others repost your article and voluntarily leave a link to your original article. This is very simple for some tech-savvy bloggers, for example,Lightning Blogthose who make WP plugins and themes. When they share free plugins and themes, websites that introduce them will leave backlinks.
What Mindset Should a Webmaster Have When the Website Has No Ranking
The current internet is no longer a situation where search engines dominate alone.Don't focus solely on search engine rankings., Naiba suggests that webmasters adopt a Buddhist SEO mindset for website SEO. Do the basic SEO techniques, do what should be done, write articles normally, and leave the ranking to the search engine to play with.
If you really want to do serious search engine ranking, consider Google (i.e., foreign trade sites can focus on SEO). Baidu's rules are often abused by some gray-hat SEOs, and its technology itself is not strong enough. If you focus too much on Baidu SEO, it may hurt your liver.
