Why Is There No Ranking Even Though the Website Is Indexed_Why Can't Others Find It?

Previously shared „How to Get a Website Indexed by Baidu_About Website Indexing and Ranking Matters', which discussed how to get a website indexed by search engines. This article explainswhy there is no ranking even though it's indexed, and why otherscan't find your website。 The following content is solely Naiba's personal opinion, for reference only.

What Kind of Content Will Achieve Website Ranking

First, you need to understand that being indexed does not equal ranking, as mentioned in previous articles. When a search engine indexes your website, it simply adds your website's content to its database. When users search on the search engine, the engine performs a series of calculations from its database to select and display the content users need. Therefore, we can analyze from the following directions whya website is indexed but has no ranking。

1. Content Meets User Needs

This is the most fundamental point. If your articles are spam generated by some software, they definitely won't be ranked. For example, if someone searches for how toinstall a website using WordPress, but your website article writes 'My WordPress website is so beautiful.' Clearly, the content does not match the user's search intent, so it won't be ranked.

2. Content Has Low Duplication

There are countless websites on the internet, so the content you publish has likely been published by others as well. For example, if you publish aWordPress themeand want to achieve search engine ranking, let's look at the search screenshot.It can be seen that there are a total of 7.34 million indexed articles, and there are also paid advertisements at the top. Search engines primarily show users websites that have been specializing in WordPress themes for many years. If you want to rely solely on one WordPress theme article to gain ranking, it's difficult.

3. Content Has Search Index

What is search volume? The first point mentioned meeting user needs, meaning your content should be what people are searching for. Search volume refers to whether there are people actually searching for these questions. For example, if you write an article titled, 'Today I rewrote an article.' How many people would search for 'article rewriting'? What's the use of ranking for something no one searches for? So, in summary, for website content to be indexed and have ranking, three points need to be met.

1. The article content meets user needs;
2. The article content has search demand;
3. The article content has low duplication on search engines.

How to Troubleshoot When There Is Content but No Ranking?

You might say, 'That's right, my article content should be something people search for, it meets search intent, and duplication is low, so why is there no ranking?' Search engines themselves (especially domestic ones) give low weight to new websites. We need to increase the website's authority to be more conducive to obtaining rankings. We can try to improve the website content from the following directions.

1. Internal Link Building

What are internal links? Simply put, an example is ourHow can a website be indexed by Baidu?The link above is called an internal link. Articles within the website link to each other, but don't link randomly. Related content can be interlinked, which can increase search engine crawling and also improve user experience.

2. Is the Website Structure Reasonable?

Using WordPress to build a websitestructure is generally not problematic; we just need to check if the details of the structure are reasonable. For example:

1. Does the website haveBreadcrumb navigation。
2. clear navigation menus? (Naibabiji does not do this well, but not sure how to improve it, going with the flow)
3. Are tag labels used? (However, for new sites, Baidu's indexing of tag pages is hit or miss, while Google will index them)
4. Anchor textis reasonable? Simply put, don't add links arbitrarily.

3. Keyword Selection

Does your keyword have user demand? For example, this article'swebsite indexed but no rankingactually isn't searched by many people. While this article might meet user needs, even if ranked, the traffic entering the site might be low. Keywords should be chosen with search volume but low competition. It's more advisable to choose long-tail keywords. For example, as mentioned earlier with WordPress themes, people might not find my site, but if you search forWordPress anime theme, then you might be able to find my website.

4. Keyword Placement

This is a complex task. Naiba hasn't mastered it yet, so can't give much advice. Simply put, your website's homepage and articles should appropriately include keywords relevant to your website or article content.

5. Article Originality

If your article meets user needs and there isn't much duplication in search results, but it still doesn't rank, it's usually because the article lacks originality, and the search engine considers it plagiarized. Naiba's personal opinion, not necessarily accurate: Actually, this is a bit nonsense. Baidu is ambiguous about originality versus scraping. Just write articles diligently yourself. Over time, as the site's authority builds up, everything will become easier.

6. External Link Building

Building backlinks yourself, which means leaving links to your site on other people's websites, is a tedious task. Naibabiji has basically never actively built backlinks; it's too troublesome. A better method for building backlinks is having others republish your articles and voluntarily leave the original link. This is very simple for some technical bloggers, for example,Lightning Blogthose who make WP plugins and themes. When they share free plugins and themes, websites that introduce them will leave backlinks.

What Mindset Should a Webmaster Have When the Website Has No Ranking

The current internet is no longer a situation where search engines dominate alone.Don't focus solely on search engine rankings.Naiba suggests that webmasters adopt a Zen-like SEO mindset regarding website SEO. Do the basic SEO techniques that should be done, write articles normally as usual, and leave whether there are rankings or not for the search engines to play with themselves. If you really want to seriously work on search engine rankings, you can consider focusing on Google (meaning foreign trade sites can consider prioritizing SEO). Baidu's rules are often manipulated by some grey-hat SEO, and its technology isn't robust enough. If you pay too much attention to Baidu SEO, it can easily harm your health.