Google Ads is an advertising platform launched by Google that helps businesses place ads on Google-owned platforms such as Google search results pages, YouTube, and Gmail, thereby attracting more potential customers. After a business builds its official website, using Google Ads can quickly drive traffic to the site and convert orders. If you want to learn how to open an account and run Google Ads, this article will provide you with a detailed tutorial and guidance.
Google Ads Account Opening
1. Openhttps://ads.google.cn/home/and select 'Get Started'.
2. Log in with your Gmail account. If you don't have a Gmail account, register one first.
3. Switch to Expert Mode
After registering your Google Ads account and logging in, you will see the smart campaign creation content as shown in the image above. Typically, the account prioritizes creating standard campaigns, so it is recommended to select 'Switch to Expert Mode' at the arrow.
4. Choose to create an account without setting up a campaign first, and go to set up billing information.
Next, the „Confirm Your Business Information“ interface will appear. These settings cannot be changed later, so make sure they are correct before selecting.
Select the correct country, correct time zone, and confirm the billing currency. These cannot be modified after submission.
US Dollars:
1. If you select US dollars here, during the subsequent payment information setup, you can only bind Visa, MasterCard, and other credit cards for payment settlement.
2. If the currency is selected as US dollars, for advertising expenses requiring an invoice, only a proforma invoice can be issued, and the customer does not bear the corresponding taxes.
Chinese Yuan (RMB):
1. If you select Chinese Yuan (RMB) here, during the subsequent payment information setup, payment methods can include bank transfer, corporate/personal online banking, credit cards, or debit cards.
2. If the currency is selected as Chinese Yuan (RMB), a Value-Added Tax (VAT) invoice can be issued, and the customer needs to pay a 6% tax.
Since Naiba intends to bind PayPal to pay in US dollars here, select the US dollar currency. You should choose according to your actual situation.
Set up Google Ads Billing Information
After creating a Google Ads account, we also need to set up billing information. Only then will the ads created later be delivered (they definitely won't run ads for you if you don't pay).
Click „Tools & Settings“ in the navigation bar, then select „Settings“. Under customer information in the payment settings, if this account is for an enterprise, institution, organization, partnership, or educational institution, please select „Company“; otherwise, please select „Individual“.
Fill in the name and address according to the actual situation.
For the payment method, you can choose automatic payment or manual payment. The options here will differ depending on whether you select US dollars or RMB. In short, fill in the corresponding information according to the prompts and your actual situation.
After setup, if you are using the manual payment method, you can first top up a certain amount to your Google Ads account. There may be a delay before the top-up appears in your balance.
Create Your First Google Ads Campaign
After completing the above settings, click the Google Ads LOGO in the upper left corner to return to the homepage, where you will see the ad campaign creation interface. As shown in the figure below:
After clicking the „New Campaign“ button, the goal selection interface will appear. Here, Naiba uses „Website traffic“ as an example. After selecting website traffic, the campaign type will appear, as shown in the figure below:
There are multiple choices for campaign types. The most common is the „Search campaign“, which means your ads appear when people search for content on Google.
Another type, the „Display Network“, means your ads appear on websites that display Google AdSense ads.
For your first ad campaign, you can start with a Search campaign. Once you are familiar, you can try creating different types of ads to see which one yields the highest conversion rate for your website, and then keep the best performer.
Then, fill in your website URL and continue.
For your first Google Ads campaign, focus on getting the ad created and running first. We will set up conversion actions later.
Bidding
When setting Google Ads bids, the goal is for users to click the ad and enter our website, so select "Clicks".
If your budget is relatively small, you can check the option to set a maximum cost-per-click bid. Naiba has set it to $0.3, which is about 2 RMB. The level of competition varies by industry; in industries with heavy ad spending, a single click could cost dozens of RMB.
If your bid is too low, your ad might not be shown. In this case, you can appropriately increase your maximum bid, or initially not set a bid limit, letting the system run the ad spend automatically. Observe for a day or two to understand the general bidding situation in your industry, then set a maximum bid.
Campaign Settings
In the campaign settings, it is recommended to select "All available networks" for the ad network.
For locations, if your customers are specifically targeted at a particular country, you can select that specific country here to avoid showing ads in non-target countries and wasting ad spend.
For language, similarly select the language of your target region's users, such as English and the language of the specified country.
Audience segments need to be set separately; skip this for now.
In "More settings", you can also set ad scheduling. It is recommended to adjust these after running the ads for a while and analyzing the performance.
Keywords & Ads
On this interface, fill in the URL of the page you want to promote, then enter the keywords you want to target. Google can automatically generate some useful keywords for you (these words can also be considered for use inGoogle SEOOh)
Check the keywords generated by Google and remove inappropriate terms.
What kind of keywords are considered inappropriate? Those that are clearly irrelevant to the content of the page you are advertising on and will not lead to conversions.
Next, you will refine the ad content. You can refer to the prompts in the upper right corner and then create the corresponding ad content.
Budget
Here you can set the daily budget. Normally, $30 per day will be spent quickly with just a few ad clicks. If your budget allows, you can increase the daily budget. As long as it brings back one valuable inquiry, it's not a loss.
Publish Ad
After all settings are complete, you can publish the ad.
Once your ad is approved, users will see your ad content when searching on Google. At this point, we have completed registering a Google Ads account and running ads ourselves.
After the ad has been running for a while, analyze its performance and make corresponding adjustments to achieve a better return on investment.
After running for two days, there's some data. Screenshot to feel the ad cost T_T
The current version doesn't seem to have an expert mode.
The interface may have changed. I don't have a new account for screenshots, so adapt flexibly.