What are the most basic Google SEO optimizations and how to implement them?

When it comes to SEO, many beginners find it troublesome and don't know what exactly they should do. In this article, Naiba shares the most basic Google SEO optimization content based on his own experience. Welcome to discuss and exchange ideas together.

Keyword Research

Keyword research, any article about SEO will mention this term. For example, the keyword Naibabiji wants to target ishow to build a website yourself. The main keyword of the website has been changed several times, and currently it is positioned asforeign trade SOHO self-built website. At the time of writing this article, it ranks third.You can see in the Google search results, the first place is Zhihu, the second is FOB Foreign Trade Forum. If this site wants to rank first, the difficulty is still quite high. And if you search for 'foreign trade self-built website', you will find that Naibabiji is not listed. So, 'foreign trade SOHO self-built website' is a long-tail keyword compared to 'foreign trade self-built website'. However, whether this keyword selection is correct needs to be verified with time, because currently, the search volume for the term 'foreign trade SOHO self-built website' may not be high. For foreign trade companies, your website's keywords are definitely related to your company's products, so researching them will be relatively simpler.

Keyword Gap Analysis with Competitors

This is actually still keyword research. You need to analyze whether the difficulty of optimizing your chosen keyword is high or not. Taking the previous example, the term 'foreign trade self-built website' is much more difficult to rank for compared to 'foreign trade SOHO self-built website'. New sites usually find it hard to achieve good rankings. After you select a keyword based on your product, search it on Google to see the ranking results and check if major sites have already occupied favorable positions. What are the popular keywords of your main competitors (this can be checked using third-party tools), and how difficult is it for you to optimize those keywords.

Page Keyword Optimization

When writing an article, first think about the purpose of the article and what terms you hope people will use to search for it. This article doesn't have a fixed keyword; if forced to say, it would be 'Google SEO' and 'SEO'. 'Basic SEO optimization' probably isn't searched by many. But why write it? First, the article isn't written just for keywords. This article is meaningful for friends who don't know SEO, serving as an experience sharing. Second, although this article may not rank well, its category is underGoogle SEO. So, after writing the article, is it possible to indirectly increase the ranking weight of the page https://blog.naibabiji.com/google-seo? Naiba himself believes it should, though it might not be immediately effective. Seeing this, you can go to Google and search forGoogle SEO Tutorialto see where Naiba's website ranks. (At the time of publication, it was the last one on the third page.)

Title Tags

This is easy to understand. Your website title and article title must contain the search keywords. For example, you definitely won't find this article by searching 'foreign trade self-built website', but you might find it by searching 'Google SEO basics'.

description description

If you have installedRank Math, then this description information is the one shown in the image below.The description is a relatively important element in SEO. Google's suggestion is that if you don't know how to write it, don't write it, and let Google automatically judge and crawl. For SEO optimization of titles and descriptions, you can refer to the previous article:Write a correct website title and description.

Image optimization

Image optimization has been covered in a previous article, but it mainly discussedalt tag. Actually, there are other things you can do for image optimization. For example, the size of images affects website speed, and website speed is one of the factors affecting SEO rankings. Balancing image resolution and file size: small images are not clear, large images have big files. But if you consider the traffic brought by Google Images, large images have an advantage. So we also need to consider how to handle large images without affecting website speed. At this point, you can consider using a CDN, object storage, or other acceleration methods.Although 'how to build a website yourself' is not a term many people search for images, the images that appear for a corporate website are definitely related to your products, thus containing potential customers. Therefore, image optimization is also part of SEO.

Internal Links

Simply put, internal links are the links between articles and articles, articles and pages, pages and pages. This was written about before, so I won't repeat it here. See:How should internal links be correctly implemented on a website? Are they related posts?The role of internal links is, on one hand, to facilitate search engine spider crawling, and on the other hand, to improve user experience. Linking to related articles also helps increase website session time and reduce bounce rate.

Content Page Optimization

For corporate websites, there are usually the following pages:

• Homepage
• Product/Service Page
• About Page
• Contact Page

Here, what we need to check and optimize is:

1. Whether the code follows the correct semantic structure;
2. Is there too much spam content in the code?
3. Is there any content that needs to be added?

External Links

External links are something Naiba has rarely done for over a decade, so I can't offer much experience. However, if you do it, the SEO effect will definitely be better than not doing it at all. Simply put, external links are URLs of your website left on other websites. If a well-known website in your industry can leave your URL, then one link can have the effect of several links from smaller websites. Therefore, when building backlinks, focus on quality, not just quantity. Too many spam backlinks can negatively impact SEO. If your competitor tries to harm you with spam backlinks, you can handle it in Google Search Console.