Why I Don't Offer SEO Optimization Services Separately

Friends often ask Naiba: Can you optimize our website as well? Or just give a quote, we want to buy SEO services separately. Actually, I'm always torn—it's not that I don't want to take the job, but I really think it's not that simple. Today, let me share my true thoughts, and also pour cold water on those who want to hire someone for SEO optimization.

The first hurdle: I don't understand your industry, so the content I write won't be accurate

The core of SEO optimization is content, especially for domestic users or foreign trade clients, you need to write articles that solve real problems. But here„s the issue: I specialize in WordPress website building and VPS recommendations. If you ask me to write about mechanical parts, chemical raw materials, cross-border e-commerce—things I don“t understand—the articles I produce will likely be „encyclopedic“—correct but unreadable. Because I don„t know the industry pain points, what customers care about, let alone find long-tail keywords to target.

So even if I take the job, either I spend a lot of time learning industry knowledge (the time cost is incalculable), or I just churn out a few generic articles. Neither result is what you want, nor is it my style. Instead, I'd rather help you build a solid corporate website and then discuss content strategy ideas, but ghostwriting content is really not something I can do well.

The second hurdle: SEO results and workload cannot be quantified

Friends who do SEO optimization must deeply understand: if rankings improve, you take credit; if not, you say it's still accumulating. On the user side, spending thousands or even tens of thousands of yuan and not seeing results in a month leads to anxiety. Both sides are exhausted.

Moreover, the workload of SEO is hard to calculate: writing an article might take 2 hours or 10 hours, depending on the industry depth and keyword difficulty. If charging by „article count“, shallow writing is useless for SEO, deep writing makes me lose money; if charging by „hour“, clients think you„re dragging your feet. In the end, charging too much or too little is inappropriate, so it“s better not to take the job.

Instead of wasting energy on industries I'm not familiar with, I'd rather focus on WordPress and launch something that can help users with WordPress website building, such asWP Panel、Linghang Theme。

The third hurdle: Users themselves can't stick with it, so outsiders find it even harder

Naiba's BlogNaibabijihas followed an SEO optimization route from the start, with almost no off-site promotion. I've summarized my experience intoGoogle SEO Optimization TutorialSince taking on my first website building client in 2019, I've provided SEO guidance. But over the years, very few have persisted in updating—none have consistently continued updating blog articles.

Why? Because SEO itself is a „delayed gratification“ thing—writing 10 articles may not bring traffic; it only starts to show results after the 30th article. Most webmasters give up after a month. Think about it: if you can„t stick with your own website, how can you expect an external SEO service provider to think about content for you every day? Unless you pay them a lot to work full-time, otherwise, it“s likely just „a few generic articles to get by“.

So whenever someone asks, I say: Instead of spending money on others for SEO, follow Naiba'sGoogle SEO Series Tutorialand try it yourself. Even if you write only two articles a week, persisting for half a year is definitely better than wasting money on ghostwriting.

PS: Many years ago, Naiba also published an article titled "Don't Dream – Google SEO for Foreign Trade Websites Isn't Something You Can Just Pay For to Succeed„ which shares my insights on the foreign trade website promotion article by “Liao Shen Sam„ in the foreign trade circle. Interested friends can also take a look.

Can AI be used for SEO?

Nowadays, besides traditional SEO, GEO deeply tied to AI is gradually coming into view. Many friends ask me: Can we rely on AI for SEO?

In Naiba's view, purely from a theoretical perspective, the answer is yes. Currently, GEO is still in its early stages, with rules not yet fully set. Taking advantage of the AI wave early to secure traffic advantages is wise. Even if platform rules adjust and traffic environment changes later, the foundation built early can help you stabilize and suffer less impact.

But if you only rely on AI to batch-produce content, purely using machine-generated articles for SEO and GEO, I'm not optimistic. Remember, independent websites are always important information sources for search engines and intelligent retrieval channels. During the industry's wild growth phase, platforms may be lenient on content quality, but such dividends won't last. Low-quality batch-generated content will eventually be eliminated by platform rules. This is exactly the same as early SEO: once you could easily rank by stuffing keywords, but search engines no longer fall for that.

I suggest a different approach: use AI to organize optimization ideas and plan content direction.Humans still lead the creation. There is a fundamental difference between human-produced content and purely machine-generated content. AI can be a powerful tool to improve efficiency, but it cannot be left to execute independently. After all, it is real users who visit the website and engage with needs.Content with warmth and thought is the core that truly retains people.。

Summary and Interaction

To summarize, I do not offer SEO optimization services separately externally for three main reasons: I don„t understand your industry, results and fees are hard to quantify, and users themselves find it difficult to persist. But this does not mean SEO is worthless—on the contrary, it remains the most fundamental way to acquire customers for websites. However, for most individual webmasters or small businesses, the best approach is to learn and practice on your own, or find a consultant for deep collaboration, rather than buying a “monthly subscription service.„

If you have similar confusion or your own SEO horror stories, feel free to discuss in the comments. What pitfalls have you encountered?

• Think your industry is too difficult and don't know where to start?
• Tried finding a service provider but got poor results?
• Persistently updated on your own and gradually saw returns?

Naiba is waiting for you in the comments. Let's discuss together.