There are many SEO plugins for WordPress. Previously, Naiba recommended using
Rank Mathfor foreign trade websites. However, many users build Chinese websites with WordPress. For Chinese websites, we recommend using the Smart SEO Tool plugin to manage SEO data (of course, it can also be used for English websites). Compared to other SEO plugins, the advantage of Smart SEO Tool is that it is fully localized in Chinese and offers more optimizations specifically for Chinese website SEO.
Smart SEO Tool Installation
There are two methods for installation: 1. Directly in the website Admin Dashboard, go to Plugins, Add New, search for Smart SEO Tool, and install it.
2. Download it from the plugin's official website, then go to the Admin Dashboard, Plugins, Upload Plugin to install.
Download LinkSmart SEO Tool Usage
TDK Optimization
After installation is complete, you can find the Smart SEO Tool settings entry under the Settings menu on the left side of the Admin Dashboard.
After entering the plugin settings, turn on the TDK switch to set TDK information for the homepage and category pages.
TDK is an abbreviation for page description and keyword settings in SEO. "T" represents the title element in the page header, which may also involve word segmentation techniques. Once the title is written, we should try not to modify it further. Keep it concise, avoid adding meaningless words that might interfere with search engines identifying the website"s theme (keep the title within 30 characters). "D" represents the description element in the page header. The description is an overview of the webpage and a supplement to the title. Since the title has limited space, the description should provide a slightly more detailed supplement, generally summarizing the article"s content in one or two sentences. The content should be concise, but the keyword should not appear more than 4 times, with 3 times being optimal, and it must appear naturally. "K" represents the keywords element in the page header, extracting the main keywords from the page, with the number controlled between three and six. Try to ensure the main keyword appears. Title, description, and keywords are also known as the three tags in the SEO field.
After enabling it, you can fill in the TDK information for the website homepage and categories. Foreign SEO plugins do not have the keyword tag because most search engines have stated they no longer use the keywords tag. However, for Chinese SEO optimization, it still has some effect on search engines like Baidu.
Image Optimization
Image SEO is an issue many website owners overlook. Naiba previously shared
Common Mistakes in Google SEO for Foreign Trade Independent Websites: Missing ALT Tags, which discussed this image optimization problem.
We can set this option to 'Supplement Only' so that it helps fill in the ALT description when you haven't manually set an ALT tag for an image.
Link Optimization
Tag links on Chinese websites are often unattractive. It is recommended to enable the internal link optimization function to automatically rewrite tag URLs. External link optimization can reduce the website's outgoing links. You can add any URLs you don't want to give link juice to.
404 Detection
404 Detection requires installing an additional plugin to enable. However, new websites generally don't need this feature. If your website has been operating for many years and you've made some structural changes, there will usually be 404 links, and then you'll need to use this function.
Broken URLs
When we write articles, we often insert links to external websites. Enabling this Broken URL detection function can help us regularly check whether the external links within the website open normally.
robots.txt Writing
The robots.txt file is a means of communication with search engines, instructing them on which content to crawl and which to exclude. After enabling this feature, you can edit it directly.
For more articles on robots.txt, please refer to:
What is robots.txt? The Correct WordPress robots.txt Writing Method and Generation ToolSitemap Generation
Sitemap is an essential SEO feature that helps search engines crawl your website content and can enable search engine notifications.
If your primary focus is on Chinese search engines, such as Baidu, it is also recommended to install:
Essential Plugin for Chinese Website Baidu SEO_Baidu Search Push Management WP PluginPost SEO Settings
The above introduces the plugin's overall features. So, how do you set the SEO information for Posts and Pages? When editing a Post or Page, you can find the settings entry below.
Fill in the corresponding TDK information here, then publish the Post, and the SEO information will be set.
Summary
Smart SEO Tool is a plugin developed by Chinese developers, offering full Chinese language support. For Chinese websites, many features of foreign SEO plugins are often unnecessary, wasting resources. Furthermore, being foreign plugins, they can slow down the website (due to network latency). This Smart SEO Tool is relatively simpler and faster, yet equally powerful, making it a great helper for SEO on Chinese websites.
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