Previously shared
A Case of a Foreign Trade WordPress Website Being HackedToday, I saw a case analysis of poor traffic on a Foreign Trade Independent Website on Wei Aisi's blog. Coincidentally, I also found a website to analyze for everyone, highlighting which details need attention during the construction and operation of a Foreign Trade Independent Website to have a chance to increase website traffic.
Website Analysis Description
Wei Aisi analyzed a website selling HEPA Filter products. Because it's been a long time and the user's URL couldn't be found, Naiba randomly found another website selling HEPA Filter products from Google. The following content combines the analysis from Wei Aisi and the optimization items and methods derived from analyzing the website Naiba found. This website's domain age query: 4 years and 13 days (created on October 26, 2015, expiration date October 26). Google has only indexed 146 pages, yet I can still find their website by searching for 'HEPA Filter china', indicating that this website still has great optimization potential.
Next, let's start analyzing the specific issues with this website and how to optimize them.Website TKD Optimization
First is the website TKD optimization, which refers to the website's
Title、
Keywords和
Description。
TitleFrom the search results screenshot, it can be seen that the title text of this website is too long. Search engines only display the first part of the content, making such a website title unfavorable for both search engines and user experience.
Optimization Suggestions:Typically, website titles consist of one's main business keywords and title names. Their title keywords are too finely segmented; keep the most core keywords in the main title, and layout the segmented keywords later through categories or article pages, or include them in the description. Keywords:Actually, Google no longer recommends writing keywords now. If you are unsure about your website's keywords, leaving it blank is more effective than keyword stuffing.
Optimization Suggestions：Leave it blank, or directly use the most relevant business keywords. Terms like company, high-quality, buy, oem, oe, after-market do not need to be included. Description）When introducing to foreigners, mentioning that you are in Zibo, Shandong is sufficient. There's no need for foreigners to know both Zibo and Qingdao Port, and crucially, your business is not included.
Optimization Suggestions：It can be written as: a certain company specializes in which projects, how many years of history, quality and reputation are guaranteed, etc. Avoid overly introducing the company's location and size; reserve most of the content to highlight your company's business and keywords.The same issue also appears in every article on this website.
Website Program and Code
From the website source code, the code of this website is relatively clean, without the garbage comment code encountered by Wei Aisi's client. However, this company's website likely does not use WordPress. For a foreign trade website, Naibabiji recommends using
WordPress InstallationOn one hand, WP has a large user base, and Google is very familiar with it, which is beneficial for crawling and indexing. On the other hand, WP is a well-known website building program abroad, providing a better user experience.
Maintain Post Updates
Maintaining article updates should be considered the biggest issue with this website. From the published articles, the earliest one started in 2015, with no articles for a year. For this type of industry website, there may not be much content to publish, but it should still maintain updates of one article per week or month related to your products, which could be news, technical content, or other relevant topics. Publishing articles with relevant keywords helps improve the website's ranking in search engine results. Continuous updates also make clients feel that your company is dynamic, making it easier to gain trust.
Online Inquiry Support
On WordPress, many plugins can easily implement online customer functionality. The online customer code on this website does not work properly when tested in Chrome. Just like us, you wouldn't want to leave your email to someone on first contact. If you could contact online to ask questions and discuss in detail if interested, but the button is unusable, it directly kills interest, losing potential customers for nothing.
Other Optimizable Items
Add SSL to the Website
Google was the first to recommend using the HTTPS protocol for websites and will increase the weight of websites using HTTPS. Therefore, you can add an SSL certificate to the website. For detailed methods, please refer to:
Baota Panel SSL Configuration Tutorial_HTTPS Certificate Renewal Failure SolutionsChoose a Server with a Dedicated IP
Inquiry reveals that the website server uses a server from Microsoft in the United States, with guaranteed performance and security. However, there are 25 websites on the same server. Generally, using a dedicated IP for website building helps with website SEO. Naibabiji recommends using SiteGround's managed hosting to build WordPress yourself (judging from other websites on this server, it should be a service from a website building company. Using managed hosting to build it yourself can save the cost of the website building company, and the website will be more user-friendly.)
SiteGround related articles:Optimize Details to Improve User Experience
From the user's perspective, provide the best experience. For example, the QR code icon at the bottom of this website could benefit from an additional description, such as 'Scan to visit the site on mobile,' which would be better than a bare QR code; otherwise, who knows what the QR code contains? Since Naiba is not familiar with this industry, this analysis is only a simple website SEO optimization from the perspective of website building. The most significant issue with this website is the lack of dedicated operation. If you don't put effort into your own website, how can you expect a lot of traffic? Aisi Blog's analysis
Case click here.
Next, let's start analyzing the specific issues with this website and how to optimize them.
First is the website TKD optimization, which refers to the website'sTitle、Keywords和Description。 TitleFrom the search results screenshot, it can be seen that the title text of this website is too long. Search engines only display the first part of the content, making such a website title unfavorable for both search engines and user experience.Optimization Suggestions:Typically, website titles consist of one's main business keywords and title names. Their title keywords are too finely segmented; keep the most core keywords in the main title, and layout the segmented keywords later through categories or article pages, or include them in the description. Keywords:Actually, Google no longer recommends writing keywords now. If you are unsure about your website's keywords, leaving it blank is more effective than keyword stuffing.Optimization Suggestions：Leave it blank, or directly use the most relevant business keywords. Terms like company, high-quality, buy, oem, oe, after-market do not need to be included. Description）When introducing to foreigners, mentioning that you are in Zibo, Shandong is sufficient. There's no need for foreigners to know both Zibo and Qingdao Port, and crucially, your business is not included.Optimization Suggestions：It can be written as: a certain company specializes in which projects, how many years of history, quality and reputation are guaranteed, etc. Avoid overly introducing the company's location and size; reserve most of the content to highlight your company's business and keywords.The same issue also appears in every article on this website.
From the website source code, the code of this website is relatively clean, without the garbage comment code encountered by Wei Aisi's client. However, this company's website likely does not use WordPress. For a foreign trade website, Naibabiji recommends usingWordPress InstallationOn one hand, WP has a large user base, and Google is very familiar with it, which is beneficial for crawling and indexing. On the other hand, WP is a well-known website building program abroad, providing a better user experience.
Maintaining article updates should be considered the biggest issue with this website. From the published articles, the earliest one started in 2015, with no articles for a year. For this type of industry website, there may not be much content to publish, but it should still maintain updates of one article per week or month related to your products, which could be news, technical content, or other relevant topics. Publishing articles with relevant keywords helps improve the website's ranking in search engine results. Continuous updates also make clients feel that your company is dynamic, making it easier to gain trust.
On WordPress, many plugins can easily implement online customer functionality. The online customer code on this website does not work properly when tested in Chrome. Just like us, you wouldn't want to leave your email to someone on first contact. If you could contact online to ask questions and discuss in detail if interested, but the button is unusable, it directly kills interest, losing potential customers for nothing.
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