Previously shared
A Case of a Foreign Trade WordPress Website Being Hacked, today on Wei Aisi's blog, I saw an analysis case of poor traffic on a foreign trade website. Coincidentally, I also found a website to analyze for everyone, highlighting which details need attention during the construction and operation of foreign trade websites to have a chance to increase website traffic.
Analysis Website Description
Wei Aisi analyzed a website selling HEPA Filter products. Because it's been a long time and I couldn't find that user's URL, Naiba randomly found a website from Google that also sells HEPA Filter products. The following content combines the analysis from Wei Aisi and the website Naiba found, outlining optimization items and methods. Domain age query for this website: 4 years and 13 days (created on October 26, 2015, expiration date October 26). However, Google has only indexed 146 pages, and I can still find their website by searching for 'HEPA Filter china,' indicating that this website still has significant optimization potential.
Next, let's start a detailed analysis of the issues with this website and how to optimize them.Website TKD Optimization
First is website TKD optimization, which refers to the website's
Title、
Keywords和
Description。
Title: From the search result screenshot, it can be seen that the title text of this website is too long. Search engines will only display the first part of the content. Such a website title is not good for search engines or user experience.
Optimization Suggestions:Usually, a website's title consists of its main business keywords and title name. His title keywords are too finely segmented. Keep the most core keywords in the main title, and layout the segmented keywords later through categories or article pages, or include them in the description. Keywords:Actually, Google no longer recommends writing keywords now. If you are unsure about your website's keywords, leaving it blank is better than keyword stuffing like this.
Optimization Suggestions：Leave it blank, or use only the most relevant business keywords. Words like company, high-quality, buy, oem, oe, after-market should not be included. Description）When introducing yourself to foreigners, mentioning you're in Zibo, Shandong is sufficient. You don't need them to know both Zibo and Qingdao Port, and the key point is that your business isn't included.
Optimization Suggestions：It can be written as 'Company X specializes in which projects, has how many years of history, quality and reputation are guaranteed,' and similar statements. Do not overly introduce the company's location and size. Leave most of the content to highlight your company's business and keywords.The same issue also appears in every article on this website.
Website Program and Code
Judging from the website's source code, the code is relatively clean, without the garbage comment code encountered by Wei Aisi's client. However, this company's website likely isn't using WordPress. For a foreign trade website, Naibabiji recommends using
WordPress installation, on one hand, WP has a large user base, Google is very familiar with it, which is beneficial for crawling and indexing. On the other hand, WP is a very familiar website building program abroad, offering a better user experience.
Keep Articles Updated
Maintaining article updates should be considered this website's biggest issue. Looking at the published articles, the first one was in 2015, and there were no articles for a year. For this type of industry website, there might not be a lot of content to publish, but it should at least maintain updating one article per week or month related to your products, which could be news, technical information, or other relevant content. By publishing articles with relevant keywords, you can improve the website's ranking in search engine results. Simultaneously, consistent updates also make clients feel your company is vibrant, making it easier to gain trust.
Online Inquiry Support
On WordPress, there are many plugins that can easily implement online customer functionality. The online customer code on this website was tested in Chrome and cannot work properly. Just like ourselves, you wouldn't want to leave your email to someone on first contact. If you could inquire online first and then discuss in detail if interested, but the button is unusable, it directly kills interest, wasting potential customers.
Other Optimizable Items
Add SSL to the Website
Google was the first to recommend websites use the HTTPS protocol and will increase the weight of websites using HTTPS. Therefore, you can add an SSL certificate to the website. For detailed methods, please refer to:
Baota Panel SSL Configuration Tutorial_HTTPS Certificate Renewal Failure SolutionsChoose a Server with a Dedicated IP
Inquiry reveals the website's server uses a server from Microsoft in the United States. Performance and security are guaranteed. However, there are 25 other websites on the same server. Generally, using a dedicated IP for website building helps with website SEO. Naibabiji recommends using SiteGround's managed hosting to build WordPress yourself. (Judging by other websites on this server, it should be a website building company's service. Using managed hosting to build it yourself can save the cost of that website building company, and the website will be more user-friendly.)
SiteGround related articles:Optimize Details to Enhance User Experience
From the user's perspective, provide the best experience. For example, the QR code icon at the bottom of this website. Adding an explanation, such as 'Scan to visit this site on mobile,' provides a better experience than a bare QR code. Otherwise, who knows what the QR code contains? Because Naiba is not familiar with this industry, this is just a simple analysis of the website's SEO optimization from the familiar perspective of website building. The most critical issue with this website is the lack of dedicated operation. If you don't put effort into your own website, how can you expect a lot of traffic? Aisi Blog analyzed
Case click here.
Next, let's start a detailed analysis of the issues with this website and how to optimize them.
First is website TKD optimization, which refers to the website'sTitle、Keywords和Description。 Title: From the search result screenshot, it can be seen that the title text of this website is too long. Search engines will only display the first part of the content. Such a website title is not good for search engines or user experience.Optimization Suggestions:Usually, a website's title consists of its main business keywords and title name. His title keywords are too finely segmented. Keep the most core keywords in the main title, and layout the segmented keywords later through categories or article pages, or include them in the description. Keywords:Actually, Google no longer recommends writing keywords now. If you are unsure about your website's keywords, leaving it blank is better than keyword stuffing like this.Optimization Suggestions：Leave it blank, or use only the most relevant business keywords. Words like company, high-quality, buy, oem, oe, after-market should not be included. Description）When introducing yourself to foreigners, mentioning you're in Zibo, Shandong is sufficient. You don't need them to know both Zibo and Qingdao Port, and the key point is that your business isn't included.Optimization Suggestions：It can be written as 'Company X specializes in which projects, has how many years of history, quality and reputation are guaranteed,' and similar statements. Do not overly introduce the company's location and size. Leave most of the content to highlight your company's business and keywords.The same issue also appears in every article on this website.
Judging from the website's source code, the code is relatively clean, without the garbage comment code encountered by Wei Aisi's client. However, this company's website likely isn't using WordPress. For a foreign trade website, Naibabiji recommends usingWordPress installation, on one hand, WP has a large user base, Google is very familiar with it, which is beneficial for crawling and indexing. On the other hand, WP is a very familiar website building program abroad, offering a better user experience.
Maintaining article updates should be considered this website's biggest issue. Looking at the published articles, the first one was in 2015, and there were no articles for a year. For this type of industry website, there might not be a lot of content to publish, but it should at least maintain updating one article per week or month related to your products, which could be news, technical information, or other relevant content. By publishing articles with relevant keywords, you can improve the website's ranking in search engine results. Simultaneously, consistent updates also make clients feel your company is vibrant, making it easier to gain trust.
On WordPress, there are many plugins that can easily implement online customer functionality. The online customer code on this website was tested in Chrome and cannot work properly. Just like ourselves, you wouldn't want to leave your email to someone on first contact. If you could inquire online first and then discuss in detail if interested, but the button is unusable, it directly kills interest, wasting potential customers.
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