Today in a group, I saw a blogger asking why his
website has never been indexed by Baidu. Naiba took a quick look and analyzed the following points for everyone to consider when building a website.
Website Not Indexed Case Study
Below, we analyze from several general directions why this
website is not indexed by Baidu。
1. Domain History
The website analyzed in this article previously used a .com domain (later registered by a spam site for a junk site). Because the renewal was forgotten, a .xyz domain was re-registered. The Baidu search results are as follows:

Querying the WHOIS information for the new domain shows the registration date is August 14.

From the domain information, we can conclude:
For search engines, this website is a new website. Baidu's assessment period for new websites typically lasts 1 to 3 months. (Provided Baidu knows the website exists)
2. Website Code
The first time I opened this website, Naiba didn't want to visit a second time, for the following reasons: ①. Upon opening the site, you get a prompt saying 'Welcome, you scared me to death.'

②. The webpage probably has a music player added, but there are code compatibility issues, making it feel like the computer has a virus.

From a user experience perspective, this site is very poor. I believe Baidu's bot can also recognize this code.
Search engines are very averse to websites with buggy code and pop-ups.3. Article Updates
At the time of publishing this article, the blog had only published 8 articles in total, all of which were old posts from 2018.

Search engines like fresh content. Your
blog is lifeless, and
the content isn't substantive either. With a huge number of similar articles online, Baidu has no reason to feel compelled to index yours.
4. Pseudo-Static
Well, using the default dynamic links is convenient for
website SEO, the URL must be set to pseudo-static, you can refer to:
WordPress Best Permalink Settings_Which Permalink Type is Better 
5. Robots File

Using a robots detection tool, you can see that the site's robots file format is incorrect; the sitemap address should be preceded by 'sitemap:'. Reference article:
Write a Proper WordPress robots.txt File to Avoid SEO DisadvantagesOther minor details are not worth examining further. Now, let's discuss the solutions.
Solutions for Website Not Being Indexed
The most obvious issues preventing this website from being indexed, as analyzed above, are five points. Address them accordingly, and it should be fine. Specific solutions include:
- Switch to a clean-codedWordPress Themes, avoid adding strange or unusual features;
- Maintain regular article updates, preferably with original content. If not original, ensure the articles provide value to users;
- Configure pseudo-static properly;
- Correct the robots.txt file;
- Ensure the sitemap address is functioning correctly (yes, his site's sitemap had a 502 error);
- Submit the URL to search engines (the first image shows submitting a URL to Baidu).
After completing the above steps, you just need to keep updating articles and wait for a while. Baidu will generally index the site (whether it ranks is another matter).
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