Site Links, Introduction to Methods for Displaying Website Sublinks in Google Search Results

When we are doing Google SEO, we often find that when searching for competitor websites, the search results include sub-links, which are links to other directories of the competitor's website. This feature is called sitelinks. In this article, Naibabiji shares with youHow to Generate Google Sitelinks。

What are Sitelinks?

Below some Google search results, links called „sitelinks“ are displayed to help users navigate your website. Our system analyzes the link structure of your website to find shortcuts that can save users time and help them quickly find the information they need. The main content displayed by sitelinks includes:

1. Main Search Result
2. Sitelinks

The effect of Google Sitelinks looks like the image below:Different search terms show different effects. For example, searching for Naibabiji becomes like the image below.

How to Generate Sitelinks?

Google officially explains:

Sitelinks are only displayed in search results when we believe they will be useful to users. If your website's structure does not allow our algorithms to find suitable sitelinks, or when we believe your website's sitelinks are not relevant to the user's query, we will not display these sitelinks. Currently, sitelinks are automatically generated. We are constantly working to improve our sitelink algorithms, and perhaps in the future we will adopt information and suggestions provided by webmasters. However, you can refer to some best practices we provide to improve the quality of sitelinks. For example, be sure to use anchor text and alt text for internal links on your website, as this not only provides rich information and saves space but also avoids duplication issues.

In summary, to have sitelinks appear on your website, the following conditions need to be met.

1. Clear website structure;
2. Pages are useful to users;
3. Google will automatically generate them based on actual circumstances.

Clear site structureThroughout the entireGoogle SEOprocess is very important. Therefore, we need to consider the site structure well from the very beginning when building a website. Some companies write their own website building code, while others find ready-made website building programs. For SOHO individuals and most corporate websites, Naibabiji recommends directlyusing WordPress to install the website. WordPress itself has a relatively simple structure, fully meeting Google's requirement for a clear site link structure. Typically, our website planning is: Homepage → Category Page → Detail PageWith a clear structure, content is also needed.Content is also the most important part of SEO work. First, your content must fit your category classification; content under one category should not be too messy or disorganized. Then, for individual pages, the content should be sufficiently substantial. After you have done these two things well, Google will automatically generate site links based on your website's traffic data. For corporate websites, especially those with a certain level of brand recognition, having site links will greatly improve the user experience. For example, like Apple'sReference: https://support.google.com/webmasters/answer/47334?hl=zh-Hans