When doing Google SEO, we often find that when searching for competitor websites, the search results include sub-links, which are links to other directories of the opponent's website. This feature is called sitelinks. In this article, Naiba shares with youMethod to generate Google sitelinks。
What are sitelinks?
Below some of Google„s search results, links called “site links„ are displayed to help users navigate your site. Our system analyzes your site“s link structure to find shortcuts that can save users time and help them quickly find the information they need.
The main content displayed in site links includes:
- Main search results
- Sitelinks
The effect of Google site links is like the image below:
Different search terms show different effects. For example, searching for Naibabiji becomes like the image below.
How to generate sitelinks?
Google officially explains:
We only display site links in search results when we believe they will be useful to users. If your site's structure does not allow our algorithms to find normal site links, or if we think your site's site links are not relevant to the user's query, we will not display them.
Currently, site links are automatically generated. We are continuously working to improve our site links algorithm, and we may incorporate information and suggestions from site owners in the future. However, you can refer to some best practices we provide to improve the quality of site links. For example, be sure to use descriptive anchor text and alt text for internal links on your site, which not only provides rich information and saves space but also avoids duplication issues.
In summary, to have sitelinks appear for your website, the following conditions need to be met.
- Clear site structure;
- Pages are useful to users;
- Google automatically generates them based on actual circumstances.
Clear site structureis very important throughout the entireGoogle SEOIt is very important throughout the process. So we need to consider the site structure from the very beginning when building the website.
Some companies write their own website building code, while others use ready-made website building programs. For SOHO individuals and most corporate websites, Naiba recommends directly usingusing WordPress to install the website。
WordPress itself has a relatively simple structure, which fully meets the requirement of clear structure for Google site links.
Usually, the planning of a website is: Homepage → Category Page → Detail Page
With a clear structure, content is also needed.
Content is also the most important part of SEO work.
First, your content should fit your category classification, and the content under one category should not be too mixed or messy.
Then, for individual pages, the content should be substantial enough.
Once you do these two things well, Google will automatically generate site links based on your site's traffic data. For corporate websites, especially those with a certain brand awareness, having site links can greatly improve user experience.
For example, like Apple
Reference: https://support.google.com/webmasters/answer/47334?hl=zh-Hans