Sitelinks: Introduction to the method for website sub-links to appear in Google search results

When doing Google SEO, we often find that when searching for competitor websites, the search results include sub-links, which are links to other directories of the opponent's website. This feature is called sitelinks. In this article, Naiba shares with youMethod to generate Google sitelinks。

What are sitelinks?

Below some Google search results, links called „sitelinks“ are displayed to help users navigate your website. Our system analyzes the link structure of your website to find shortcuts that can save users time, allowing them to quickly find the information they need. The main content displayed by sitelinks includes:

1. Main search results
2. Sitelinks

The effect of Google sitelinks looks like the image below:Different search terms show different effects. For example, searching for Naibabiji becomes like the image below.

How to generate sitelinks?

Google officially explains:

Sitelinks are displayed in search results only when we believe they will be useful to users. If your website's structure does not allow our algorithms to find suitable sitelinks, or if we believe your website's sitelinks are not relevant to the user's query, we will not display these sitelinks. Currently, sitelinks are automatically generated. We are constantly working to improve our sitelink algorithms, and we may consider information and suggestions provided by webmasters in the future. However, you can refer to some best practices we provide to improve the quality of sitelinks. For example, be sure to use anchor text and alt text for internal links on your website, as this not only provides rich information and saves space but also avoids duplication issues.

In summary, to have sitelinks appear for your website, the following conditions need to be met.

1. Clear site structure;
2. Pages are useful to users;
3. Google automatically generates them based on actual circumstances.

Clear site structureis very important throughout the entireGoogle SEOprocess. Therefore, we need to consider the site structure from the very beginning when building the website. Some companies write their own website building code, while others use ready-made website building programs. For SOHO individuals and most corporate websites, Naiba recommends directlyusing WordPress to install the website. WordPress itself has a relatively simple structure, fully meeting Google's requirement for a clear site structure for sitelinks. Typically, the planning of a website is: Homepage → Category Page → Detail PageWith a clear structure, content is also needed.Content is also the most important part of SEO work. First, your content should fit your category classification; a category should not have content that is too messy or disorganized. Then, for individual pages, the content should be sufficiently substantial. After you have done these two things well, Google will automatically generate sitelinks based on your website's traffic data. For corporate websites, especially those with a certain level of brand recognition, having sitelinks will greatly improve the user experience. For example, like Apple'sReference: https://support.google.com/webmasters/answer/47334?hl=zh-Hans