For Foreign Trade Independent Websites, besides SEM, a major source of traffic is SEO. Keyword research and mining are crucial for SEO. In this article, Naiba introduceshow to conduct keyword research and mining for foreign trade websites。
What is keyword research?
Before understanding keyword research, we need to knowwhat a keyword is。
Take Naibabiji„s website building notes as an example, the keyword currently being targeted is “Foreign Trade Website Building", hoping that when users search for the term "Foreign Trade Website Building" on Google, they can find Naibabiji's website building notes, and ideally rank the website first in search results.
[Foreign Trade Website Building] is called a keyword.
而Keyword research involves using experience and methods to analyze which keywords are suitable for your own website.(Think about which search terms can lead users to your website)
Keyword research is very important. For example, Naibabiji's website building notes mainly share knowledge about foreign trade website building and building your own website. Visitors who find my blog through Google search [Foreign Trade Website Building], [building your own website] are my target users.
If you don't research keywords, and people search for [Naiba Notes], [Naiba Parenting Tips] and other terms to enter the website, these are completely invalid traffic. Moreover, there are no articles about Naiba's parenting experience, which will increase the bounce rate and harm SEO.
How to do keyword research?
First, ask yourself
When you find a keyword, first ask yourself the following questions:
- Is this a term you want to rank for in Google search results?
- Is this keyword related to your industry?
- If a user visits your website by searching for this term, can the content on your website satisfy the search results?
- Does the traffic brought by this keyword generate profit for you (can it be converted into orders)?
If the answers to the above four questions are all „yes,“ then undoubtedly this is a very good keyword. However, we still need to determine if this keyword is usable.
What does it mean for a keyword to be usable?
Simply put, you have selected a keyword through the above four questions, but now it only proves that this keyword is meaningful. Whether this keyword has search demand is another issue we need to consider.
In plain language, it's whether anyone searches for the term you came up with. If no one searches for it, how can it bring traffic?
Where can keywords be analyzed from?
As a foreign trade website, it is mainly used for display and marketing, belonging to an industry website. So the method of keyword analysis is simple.
1. As a business owner, you definitely understand your products and services, know what customers need, and what you can provide. So your own experience can summarize some keywords.
2. Some industry forums and websites where industry professionals discuss and exchange ideas can reveal content that people are discussing, and you can also summarize some keywords.
3. If Wikipedia has entries for your industry, studying these entries can also find some keywords.
4. Websites like Reddit, Quora.
14 Keyword Research and Analysis Tools
The following 14 keyword tools include both paid and free ones; you can find them by simply searching on Google.
- Google AdWords Keyword Planner
- Keywordtool.io
- Keyword Discovery
- Ubersuggest
- Solve
- Keyword Shitter
- SEO Book
- Microsoft Bing Ads Intelligence
- Google Trends
- Wordtracker
- KWfinder
- SEMrush
- MOZ's Keyword Explorer
- Keyword Spy
These keyword tools can help you better discover, mine, and analyze the traffic, demand, and competition of keywords.
Keywords and Long-tail Keywords
A website contains many, many keywords. Although the number of keywords is large, they are all within the scope of the services and industry your website covers.
These keywords are divided into main keywords and long-tail keywords, even super long-tail keywords.
Example:
Naibabiji's website building notes, URL https://blog.naibabiji.com
Main keyword: Foreign Trade Website Building
Long-tail keywords: Foreign Trade Website Building Tutorial, Foreign Trade Website Building Guide
Super long-tail keyword: How to hide WooCommerce add to cart button
By analyzing these terms, you will find that „Foreign Trade Website Building“ and „Foreign Trade Website Building Tutorial“ have a certain amount of search volume.
„Foreign Trade Website Building Guide“ and „How to Hide WooCommerce Cart Button“ are almost never searched.
What does this mean?
That is, the main keyword around which the entire website content revolves is „Foreign Trade Website Building“, the secondary keyword is „Foreign Trade Website Building Tutorial“, and the long-tail keywords are articles related to various problems encountered in foreign trade website building.
Although the main keyword has a large search volume (high demand), it also has high competition. From the search results, you can see that besides many competitor websites, there are also paid ads for "Foreign Trade Website Building".
Secondary keywords have lower search volume and lower competition.
Long-tail keywords have almost no search volume, but competition is very low, and the content pool is very large. Small gains add up, and the traffic from long-tail keywords usually exceeds that from the main keyword.
Finding Keywords with Commercial Value
Since Naiba Web Development is not a commercial website, I just share content that I find meaningful without considering commercial aspects.
However, I can use examples to help you understand how to find commercially valuable keywords.
For example, „Foreign Trade Website Building“ is a broad term. Some people may search for „Foreign Trade Website Building Company“, others for „Foreign Trade Website Building Tutorial“, and still others for „Foreign Trade Website Building Price“, etc.
Users searching for "Foreign Trade Website Building Company" and "Foreign Trade Website Building Price" clearly have higher commercial value. Those searching for "Foreign Trade Website Building Tutorial" are mostly planning to learn building websites themselves, so their commercial conversion rate is much lower.
However, Finding keywords with commercial value does not mean ignoring keywords without commercial value.。
Focus on keywords with commercial value, as they directly lead to conversions.
Keywords without commercial value may not directly bring conversions, but they indirectly increase your website's authority and may also lead to conversions. For example, among users who enter Naiba Web Development by searching for "Foreign Trade Website Building Tutorial", some have paid Naiba to build their websites.
Summary of Keyword Research for Foreign Trade Independent Websites
Keyword research is very important for website SEO. I hope the experience shared above helps you. Simply put, identify the main keyword based on the products and services your website and company offer, and then derive long-tail keywords from it.
Get traffic through long-tail keyword rankings, which in turn boosts the main keyword ranking. For more SEO articles, please visitGoogle SEO Tutorial。