How to Conduct Keyword Research for Foreign Trade Independent Websites? Keyword Mining Methods (2021)

For Foreign Trade Independent Websites, besides SEM, a major source of traffic is SEO. Keyword research and mining are crucial for SEO. In this article, Naiba introduceshow to conduct keyword research and mining for foreign trade websites。

What is keyword research?

Before understanding keyword research, we need to knowwhat a keyword is. Taking Naibabiji as an example, the keyword currently being targeted is „Foreign Trade Website Building", hoping that when users search for the term "Foreign Trade Website Building" on Google, they can find the Naibabiji website, preferably ranking the site first in the search results. The term [Foreign Trade Website Building] is called a keyword. AndKeyword research involves using experience and methods to analyze which keywords are suitable for your own website.(What search terms would you like people to use to find your website) Keyword research is very important. For example, Naibabiji mainly shares knowledge about foreign trade website building and self-building websites. Visitors come to my blog through Google searches for [Foreign Trade Website Building], [building your own website], then these are my target users. If keyword research is not done, and people come to the website by searching for [Naiba notes], [Naiba parenting experience], these are completely invalid traffic, and there won't be any articles about Naiba parenting on the site. This will increase the bounce rate and is also detrimental to SEO.

How to do keyword research?

First, ask yourself

When you find a keyword, first ask yourself the following questions:

1. Is this a term you want to rank for in Google search results?
2. Is this keyword related to your industry?
3. If a user visits your website by searching for this term, can the content on your website satisfy the search results?
4. Does the traffic brought by this keyword generate profit for you (can it be converted into orders)?

If the answers to the above four questions are all „yes,“ then undoubtedly this is a very good keyword. However, we still need to determine if this keyword is usable.What does it mean for a keyword to be usable?Simply put, you have selected a keyword through the above four questions, but now it only proves that the keyword is meaningful. Whether there is search demand for this keyword is another issue we need to consider. In plain language, does anyone search for the term you thought of? If no one searches for your term, how can it bring traffic?

Where can keywords be analyzed from?

As a foreign trade website, it is mainly used for display and marketing, belonging to an industry website. So the keyword analysis method is very simple. 1. As a business owner, you certainly understand your products and services, know what customers need, and what you can provide for customers. Therefore, your own experience can summarize a part of the keywords. 2. Some industry forums and websites where industry professionals discuss and exchange ideas can reveal topics people are currently discussing, and you can also summarize some keywords from these. 3. If Wikipedia has entries for your industry, researching these entries can also find some keywords. 4. Websites like Reddit and Quora.

14 Keyword Research and Analysis Tools

The following 14 keyword tools include both paid and free ones; you can find them by simply searching on Google.

• Google AdWords Keyword Planner
• Keywordtool.io
• Keyword Discovery
• Ubersuggest
• Solve
• Keyword Shitter
• SEO Book
• Microsoft Bing Ads Intelligence
• Google Trends
• Wordtracker
• KWfinder
• SEMrush
• MOZ's Keyword Explorer
• Keyword Spy

These keyword tools can help you better discover, mine, and analyze the traffic, demand, and competition of keywords.

Keywords and Long-tail Keywords

A website will contain many, many keywords. Although the number of these keywords is large, they are all generally within the services and industry of your website. These keywords are divided into main keywords, long-tail keywords, and even ultra-long-tail keywords.Example:Naibabiji, website https://blog.naibabiji.com Main keyword: Foreign Trade Website Building Long-tail keyword: Foreign Trade Website Building Tutorial, Foreign Trade Website Building Guide Ultra-long-tail keyword: How to hide the WooCommerce cart button Through analysis, you will find that „Foreign Trade Website Building“ and „Foreign Trade Website Building Tutorial“ have a certain search volume. „Foreign Trade Website Building Guide“ and „How to hide the WooCommerce cart button“ are almost never searched for. What does this mean? It means the main keyword around which the entire website content revolves is „Foreign Trade Website Building,“ the secondary keyword is „Foreign Trade Website Building Tutorial,“ and the long-tail keywords are various articles related to problems encountered in foreign trade website building. Main keywords, although they have a large search volume (high demand), also have a lot of competition. Through search results, you can find that searching for „Foreign Trade Website Building“ yields many competitor websites as well as paid ads. Secondary keywords have a smaller search volume and less competition. Long-tail keywords have almost no search volume, but very little competition, and the content library is very large. Little by little adds up; the traffic brought by long-tail keywords usually exceeds the traffic brought by main keywords.

Finding Keywords with Commercial Value

Since Naibabiji is not a commercial website, I share content directly as long as it„s meaningful, without considering commercial aspects. However, I can use an example to help you understand how to find keywords with commercial value. For instance, “foreign trade website building„ is a very broad term. Some people might be searching for “foreign trade website building company„, others for “foreign trade website building tutorial„, and yet others for “foreign trade website building price„, etc. Users searching for “foreign trade website building company„ and “foreign trade website building price„ clearly have stronger commercial value. Those searching for “foreign trade website building tutorial„ are mostly planning to learn how to build a website themselves, so their commercial conversion rate would be much lower. However,Finding keywords with commercial value does not mean ignoring keywords without commercial value.Focus on keywords with commercial value because they directly lead to conversions. Keywords without commercial value may not directly bring conversions, but they can indirectly increase your website's authority and may also lead to conversions. For example, among users who come to Naibabiji by searching for 'foreign trade website building tutorial', there are also users who pay for Naiba's help in building websites.

Summary of Keyword Research for Foreign Trade Independent Websites

Keyword research is very important for website SEO. I hope the experience shared by Naiba above is helpful to you. Simply put, it revolves around the products and services your website and business can provide. Find one main keyword, then derive and explore some long-tail keywords based on it. Gain traffic through long-tail keyword rankings to boost the ranking of the main keyword. For more SEO articles, please visitGoogle SEO Tutorial。