How to Conduct Keyword Research for Foreign Trade Independent Website? Keyword Mining Methods (2021)

For foreign trade independent websites, besides SEM, another major source of traffic is SEO. Keyword research and mining are crucial for SEO. In this article, Naibabiji will introduceHow to Conduct Keyword Research and Mining for Foreign Trade Websites。

What is Keyword Research?

Before understanding keyword research, we need to knowWhat is a Keyword. Taking Naibabiji as an example, the keyword currently being targeted is „Foreign Trade Website Building", hoping that when users search for the term "foreign trade independent website" on Google, they can find the Naibabiji website, preferably ranking it first in the search results. The term [foreign trade independent website] is called a keyword. AndKeyword research involves using experience and methods to analyze which keywords are suitable for your own website(through which search terms you want users to find your website). Keyword research is very important. For example, Naibabiji mainly shares knowledge about foreign trade independent websites and building your own website. Visitors come to my blog by searching Google for [Foreign Trade Website Building], [build my own website], then these are my target users. If keyword research is not conducted, and people search for terms like [Naiba notes], [Naiba parenting experience] to enter the website, it is completely invalid traffic. Moreover, there are no articles about Naiba parenting, which will increase the user bounce rate and is also detrimental to SEO.

How to Do Keyword Research?

First, ask yourself

When you find a keyword, first ask yourself the following questions:

1. Is this a term you want to rank for in Google search results?
2. Is this keyword related to your industry?
3. If a user visits your website by searching this term, can the content on your website satisfy the search intent?
4. Does the traffic brought by this keyword generate profit for you (can it be converted into orders)?

If the answers to the above four questions are all „yes,“ then undoubtedly this is a very good keyword. However, we still need to determine if this keyword is usable.What does it mean for a keyword to be usable?Simply put, you have selected a keyword through the above four questions, but now it only proves that the keyword is meaningful. Whether there is search demand for this keyword is another issue we need to consider. In plain language, does anyone search for the term you thought of? If no one searches for your term, how can it bring traffic?

Where can keywords be analyzed from?

As a foreign trade website, it is mainly used for display and marketing, belonging to an industry website. The method for keyword analysis is simple. 1. As a business owner, you certainly understand your products and services, know what customers need, and what you can provide for customers. Therefore, your own experience can summarize a portion of keywords. 2. Some industry forums and websites where industry professionals discuss and exchange ideas can reveal topics people are discussing, which can also help summarize some keywords. 3. If Wikipedia has entries for your industry, researching these entries can also find some keywords. 4. Websites like Reddit and Quora.

14 Keyword Research and Analysis Tools

The following 14 keyword tools include both paid and free ones; you can find them by simply searching Google.

• Google AdWords Keyword Planner
• Keywordtool.io
• Keyword Discovery
• Ubersuggest
• Solve
• Keyword Shitter
• SEO book
• Microsoft Bing Ads Intelligence
• Google Trends
• Wordtracker
• KWfinder
• SEMrush
• MOZ's Keyword Explorer
• Keyword Spy

These keyword tools can help you better discover, mine, and analyze the traffic, demand, and competition for keywords.

Keywords and Long-tail Keywords

A website will contain many, many keywords. Although the number of these keywords is large, they are all generally within the services and industry your website operates in. These keywords are divided into main keywords and long-tail keywords, and even ultra-long-tail keywords.For example:Naibabiji, website https://blog.naibabiji.com. Main keyword: Foreign Trade Website Building. Long-tail keyword: Foreign Trade Website Building Tutorial, Foreign Trade Website Building Guide. Ultra-long-tail keyword: How to hide the WooCommerce cart button. By analyzing these phrases, you will find that „Foreign Trade Website Building“ and „Foreign Trade Website Building Tutorial“ have a certain search volume. „Foreign Trade Website Building Guide“ and „How to hide the WooCommerce cart button“ are almost never searched for. What does this mean? It means the main keyword the entire website content revolves around is „Foreign Trade Website Building,“ the secondary keyword is „Foreign Trade Website Building Tutorial,“ and the long-tail keywords are various articles related to problems encountered in foreign trade website building. Main keywords, although they have high search volume (high demand), also have high competition. By looking at the search results, you can find that searching for „Foreign Trade Website Building“ yields many competitor websites and also paid ads. Secondary keywords have a smaller search volume and less competition. Long-tail keywords have almost no search volume, but very little competition, and the content library is very large. Little by little adds up, and the traffic brought by long-tail keywords usually exceeds the traffic brought by the main keyword.

Finding Keywords with Commercial Value

Because Naibabiji is not a commercial website, I directly publish any content I can share as long as it„s meaningful, without considering commercial content. However, I can use an example to help you understand how to find keywords with commercial value. For example, “Foreign Trade Website Building„ is a very broad term. Some people might be searching for “Foreign Trade Website Building Company,„ some for “Foreign Trade Website Building Tutorial,„ and some for “Foreign Trade Website Building Price,„ etc. Users searching for “Foreign Trade Website Building Company„ and “Foreign Trade Website Building Price„ clearly have stronger commercial value. Those searching for “Foreign Trade Website Building Tutorial„ are mostly planning to learn how to build a website themselves, so their commercial conversion rate will be much lower. However,Finding keywords with commercial value does not mean you shouldn't do keywords without commercial value.. Put effort into keywords with commercial value because they will directly bring conversions. Keywords without commercial value may not directly bring conversions, but they can indirectly increase your website's authority and may also lead to conversions. For example, among users who enter Naibabiji by searching for "Foreign Trade Website Building Tutorial," there are also users who pay to have Naiba help build their website.

Summary of Keyword Research for Foreign Trade Independent Website

Keyword research is very important for website SEO. I hope the experience shared by Naiba above is helpful to you. Simply put, it revolves around the products and services your website and company can provide, find one main keyword, and then derive and mine some long-tail keywords around this keyword. Gain traffic through long-tail keyword rankings to boost the ranking of the main keyword. For more SEO articles, please visitGoogle SEO Tutorial。