Off-site traffic generation is a concern for many Amazon sellers or newcomers to independent websites, but they often don't know how to do it. Naiba here shares his views on off-site traffic generation and how to drive traffic through Google SEO.
What is external traffic?
Literally, it means attracting traffic from places outside your own website. This 'site' can be your Amazon store, your own independent website, or your accounts on other platforms.
My Understanding of Some Off-Site Traffic Generation Methods
Naiba has over 10 years of experience in website building. Although I haven't personally implemented every traffic generation method, I am familiar with most of them. I'll share them below.
Some of my understanding of off-site traffic generation.Currently common off-site traffic generation methods:
1. Google SEO Traffic GenerationGoogle SEO traffic generation should be the preferred method for off-site traffic generation for most websites, but it also requires the most time and effort. (In reality, many business owners choose to directly spend money on advertising for traffic generation. However, advertising ultimately increases costs. It is recommended to use other methods alongside advertising.) Many people may not understand what
Google SEOSimply put, it means when you search for something related to your product on Google, you can see your website's content in the search results. If your website ranks in the top three, then the SEO effect can be considered good.
2. Video Website Traffic Generation (e.g., YouTube) 
YouTube, TikTok, etc., can also be used for traffic generation. The image above shows the Google search results for
building your own websiteYou can see that Naibabiji's ranking also includes video results. However, video traffic generation may not be suitable for all business websites. You need to consider whether there is a demand for video traffic generation based on your website's products and services. For example, if hardly anyone searches for your product on video websites, then creating videos for traffic generation would be a waste of effort (though it's possible that one day searches might suddenly appear, bringing you traffic).
3. Traffic Generation from Other Platform Websites 
Similarly, in the search results for the term 'build my own website,' the first result is Zhihu, the second is a video, and the third is an article from Naibabiji. This shows that Zhihu actually has higher authority than videos and other websites. Let's click into the Zhihu answer result, as shown in the image below:
You can see that the top-ranked answer subtly includes a link to their own website and advertises it. Don„t underestimate platforms like Zhihu. They inherently have large amounts of traffic, plus traffic from search engines. If you can get a popular answer to a question that matches user needs, you can gain a lot of traffic. Foreign trade websites can generate traffic from foreign platforms like Quora, LinkedIn, and industry forums. Anywhere you can leave information about your company or contact details counts as off-site traffic generation. For example, some websites strictly control links, but you can leave a comment saying, “I saw a great tutorial on how to build a website on Naibabiji, you should check it out.„ People interested in building their own website will naturally search for Naibabiji, indirectly generating traffic for your website.
4. Social Media Traffic GenerationSocial media platforms like Twitter, Facebook, Pinterest, and Instagram can all be used for traffic generation. I can't give specific advice on how to operate them because I rarely do this type of traffic generation. One person's energy is limited, and Naiba is too lazy to manage these. However,
if your product is suitable for these platformsfor traffic generation, and you put effort into it, the traffic can be very good.
5. Other Traffic Generation MethodsI've seen other traffic generation methods introduced online, such as mass emailing, finding influencers for product promotion, posting on classified information platforms, etc. Essentially, these are all about leveraging other platforms for traffic generation. Therefore,
Naiba personally believes that off-site traffic generation methods can be summarized into two types: using search engine SEO for traffic generation or leveraging other platforms for promotional traffic generation.If you have the energy, you can do both types of traffic generation simultaneously. Persistence will eventually yield results.
How to Use Google SEO for Traffic Generation
Naibabiji's current main traffic generation method relies on SEO, primarily targeting Google. Baidu SEO and Google SEO are two different approaches, with Google SEO being relatively easier.
For example, the article recommending 2020 VPS in the image above. Naiba initially didn't intend it for ranking, but Google still gave it some ranking, and it gets some user visits per month. The top-ranked sites are professionally dedicated to hosting recommendations for affiliate commissions, and they basically rely on SEO for traffic (the top result is Zhihu, which leverages a third-party platform but also uses SEO optimization techniques).
So, how can business websites or industry websites use Google SEO for traffic generation?First, you need to understand the basic principles of Google SEO. Refer to:
Before Doing Google SEO, Understand Google's Web Crawling Process and Search AlgorithmNext, you need to know
The most basic Google SEO optimization work, then execute and output content. Of course, when outputting SEO-friendly content, there are differences between B2B and B2C website content; otherwise, the traffic gained may not be targeted and hold little significance. For example, when selling LED lights, a B2B website could write articles like „Top 10 LED Industry Enterprises in China“ or „Where in China Produces the Best Quality LED Lights,“ then insert their own factory information and contact details. For a B2C website, articles could be „Recommended LED Lights Worth Owning“ or „LED Light Recommendations Suitable for European and American Styles,“ then insert purchase links to their Amazon or independent website products within the articles to achieve conversions.
Summary
Although there are many methods for off-site traffic generation, they can generally be divided into two major categories: SEO optimization and traffic generation from other platforms. Using SEO for traffic generation requires the most effort but yields the most lasting results; however, many beginners may feel at a loss on where to start. Leveraging other platforms, as long as you are active enough on that platform, follow its rules, and share some valuable content, you can gain a certain amount of traffic, which might be relatively simpler. When using other platforms for off-site traffic generation, if you follow some basic SEO rules and rely on the platform's own authority, it's easy to rank for some keywords, and the results can be quite good. For a website to achieve conversions, traffic generation is only the first step; after attracting traffic, conversion is involved. To truly succeed with a website, you need to continuously analyze and optimize its content, which is why many people cannot persist. Once successful, you can experience the benefits a website brings.
YouTube, TikTok, etc., can also be used for traffic generation. The image above shows the Google search results forbuilding your own websiteYou can see that Naibabiji's ranking also includes video results. However, video traffic generation may not be suitable for all business websites. You need to consider whether there is a demand for video traffic generation based on your website's products and services. For example, if hardly anyone searches for your product on video websites, then creating videos for traffic generation would be a waste of effort (though it's possible that one day searches might suddenly appear, bringing you traffic).3. Traffic Generation from Other Platform Websites 
Similarly, in the search results for the term 'build my own website,' the first result is Zhihu, the second is a video, and the third is an article from Naibabiji. This shows that Zhihu actually has higher authority than videos and other websites. Let's click into the Zhihu answer result, as shown in the image below:
You can see that the top-ranked answer subtly includes a link to their own website and advertises it. Don„t underestimate platforms like Zhihu. They inherently have large amounts of traffic, plus traffic from search engines. If you can get a popular answer to a question that matches user needs, you can gain a lot of traffic. Foreign trade websites can generate traffic from foreign platforms like Quora, LinkedIn, and industry forums. Anywhere you can leave information about your company or contact details counts as off-site traffic generation. For example, some websites strictly control links, but you can leave a comment saying, “I saw a great tutorial on how to build a website on Naibabiji, you should check it out.„ People interested in building their own website will naturally search for Naibabiji, indirectly generating traffic for your website.4. Social Media Traffic GenerationSocial media platforms like Twitter, Facebook, Pinterest, and Instagram can all be used for traffic generation. I can't give specific advice on how to operate them because I rarely do this type of traffic generation. One person's energy is limited, and Naiba is too lazy to manage these. However,if your product is suitable for these platformsfor traffic generation, and you put effort into it, the traffic can be very good.5. Other Traffic Generation MethodsI've seen other traffic generation methods introduced online, such as mass emailing, finding influencers for product promotion, posting on classified information platforms, etc. Essentially, these are all about leveraging other platforms for traffic generation. Therefore,Naiba personally believes that off-site traffic generation methods can be summarized into two types: using search engine SEO for traffic generation or leveraging other platforms for promotional traffic generation.If you have the energy, you can do both types of traffic generation simultaneously. Persistence will eventually yield results.
For example, the article recommending 2020 VPS in the image above. Naiba initially didn't intend it for ranking, but Google still gave it some ranking, and it gets some user visits per month. The top-ranked sites are professionally dedicated to hosting recommendations for affiliate commissions, and they basically rely on SEO for traffic (the top result is Zhihu, which leverages a third-party platform but also uses SEO optimization techniques).So, how can business websites or industry websites use Google SEO for traffic generation?First, you need to understand the basic principles of Google SEO. Refer to:Before Doing Google SEO, Understand Google's Web Crawling Process and Search AlgorithmNext, you need to knowThe most basic Google SEO optimization work, then execute and output content. Of course, when outputting SEO-friendly content, there are differences between B2B and B2C website content; otherwise, the traffic gained may not be targeted and hold little significance. For example, when selling LED lights, a B2B website could write articles like „Top 10 LED Industry Enterprises in China“ or „Where in China Produces the Best Quality LED Lights,“ then insert their own factory information and contact details. For a B2C website, articles could be „Recommended LED Lights Worth Owning“ or „LED Light Recommendations Suitable for European and American Styles,“ then insert purchase links to their Amazon or independent website products within the articles to achieve conversions.
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