Before doing Google SEO, first understand Google's web crawling process and search algorithm

The main reason we build our own Foreign Trade Independent Website is to perform Google SEO to achieve rankings and obtain free search engine traffic. To do thisGoogle SEO, we should first understand Google's search engine web crawling process. Knowing the process will help you understand how to respond.

Basic Google Search Process

To begin, you can directly click the YouTube video link below to watch Google's official explanation video. https://youtu.be/BNHR6IQJGZs The video is only a little over 3 minutes long, was released in 2010, and ten years have passed, so there may have been some changes, but the overall process should remain the same. From the video, we can see that Google's process for crawling and outputting a webpage in search results is:

1. Google's crawler fetches your website content and adds it to Google's index;
2. When a user searches on Google, Google finds suitable web pages from its index based on certain rules and displays them to the user.

To have Google discover your website and add it to the index, we can utilizesitemapsorSearch ConsoleTo inform Google about your website's links.  When Google calculates the content ranking for your web pages, it will consider whether the corresponding keywords or their synonyms appear in your page's title, description, URL, or content.

Google Search Ranking Algorithm

As long as a website allows Google to crawl it, Googlebot will index your website's content into their index library. With so many websites on the internet, Google's index library inevitably contains hundreds of billions or even more web pages. Google's ranking system organizes and sorts these indexes to present users with the content they need as quickly as possible.Google's ranking system consists of a series of algorithms, not just one. To provide you with the most useful information, Google's search algorithms consider many factors, including the words in your query, the relevance and usability of web pages, the expertise of sources, as well as your location and settings. The weight assigned to each factor varies depending on the nature of the query. For example, the freshness of content is more important for queries about current news topics compared to queries for dictionary definitions.

1. Analyze Keywords

Google has a comprehensive language model that performs a series of analyses based on the keywords you input. For example, as shown in the figure above, it simultaneously derives related search content based on what you search for. It also attempts to understand the category and timeliness of the answers you are looking for.

2. Select Pages Matching the Search Content

After understanding your search intent, Google will look for web pages in its own index library that contain information matching the corresponding query. When you search,At the most basic level, Google's algorithms search the index for your search keywords to find appropriate web pages. Thesealgorithms analyze the relevant keywords on a web page(whether in the title or in the body text)Frequency and display position。 This means that to rank for a certain keyword, your article's title and content should contain that keyword to help Google understand your webpage's content, but you cannot randomly insert keywords just for ranking purposes.

3. Rank the Web Pages

In Google's index, a single user query often includes thousands of related webpages. Google ranks these pages based on factors such as content freshness, keyword frequency, and whether the webpage provides an excellent user experience. This ranking process also considers factors like user dwell time on your page or external links. Therefore, we may notice that some webpage rankings constantly change; it's not guaranteed to stay first or in the top positions.Google provides basic requirements for webmasters:

• When designing webpages, your primary focus should be on users, not search engines.
• Do not deceive users.
• Do not engage in deceptive practices to improve search engine rankings. A good measure is whether you would feel comfortable explaining your actions to a competitor or a Google employee. Another useful test is to ask yourself: „Does this benefit my users? Would I do this if search engines didn“t exist?„
• Consider what makes your website unique, valuable, or engaging. Make your website stand out in its field.

Therefore, you should not attempt to deceive Google through keyword stuffing or buying backlinks to achieve higher rankings. Google's search ranking system is continuously improving and evolving. If your cheating tactics are discovered by Google, your website's ranking may disappear entirely from Google. Naibabiji does not recommend any legitimate foreign trade enterprise website owners use cheating methods.Google SEO ranking。

4. Return the Best Results

In the third step, after Google establishes a basic ranking for pages in its index, the actual displayed result may not necessarily be ranked first. The website that truly ranks first in Google search results is determined by Google's comprehensive consideration of various other factors. For example, for the same query, if all top-ranked explanations discuss similar narrow interpretations, Google might give a better ranking to your page if it offers a different perspective or presentation. Google aims to provide users with a diverse range of information in the most useful formats, such as the now-popular structured data. Other factors influencing algorithmic ranking include: whether the webpage displays correctly in different browsers; mobile-friendliness; webpage loading speed, etc.

5. Search Environment

For certain specific search queries, Google also considers your search location and search history to rank webpages.This is most evident when search results differ across countries and regions. For example, search results for 'car 4S shop' for a user in Beijing will certainly differ from those for a user in Chongqing. Results may only be consistent if the specific search location is determined. Some search results also differ depending on whether you are logged into your Google account or not, because Google considers your daily usage habits and search history when ranking pages. The above content covers the basics of how Google crawls webpages and its ranking algorithms. Understanding these fundamental SEO principles can help us in our dailyGoogle SEO Optimizationprocess of writing articles more suitable for ranking.Reference:

• https://www.google.com/intl/zh-CN/search/howsearchworks/crawling-indexing/
• https://www.google.com/intl/zh-CN/search/howsearchworks/algorithms/