Before Doing Google SEO, Understand Google's Web Crawling Process and Search Algorithm

We build our own Foreign Trade Independent Websites primarily to do Google SEO, gain rankings, and obtain free search engine traffic. To doGoogle SEO, we should first understand Google's search engine web crawling process. Knowing the process will help you understand how to respond.

Google Search Basic Process

At this point, you can directly click the YouTube video link below to watch Google's official explanation video. https://youtu.be/BNHR6IQJGZs The video is only a little over 3 minutes long, released in 2010, which is ten years ago. There may have been some changes, but the overall process should remain the same. From the video, we can see that Google's process for crawling and outputting a webpage in search results is:

1. Google's crawler fetches your website content and adds it to the Google index;
2. When users search on Google, Google finds suitable web pages from its index based on certain rules and displays them to the users.

To have Google discover your website and include it in the index, we can useSitemaporSearch Consoleto inform Google of your website's links. When Google calculates content rankings for your web pages, it considers whether the corresponding keywords or their synonyms appear in your page's title, description, URL, or content.

Google Search Ranking Algorithm

As long as a website allows Google to crawl it, Google's bot will include the website's content in its index. With so many websites on the internet, Google's index inevitably contains hundreds of billions or even more web pages. Google's ranking system organizes and sorts these indexes to present the content users need as quickly as possible.Google's ranking system consists of a series of algorithms, not just one. To provide you with the most useful information, Google's search algorithms consider many factors, including the words in your query, the relevance and usability of web pages, the expertise of sources, as well as your location and settings. The weight assigned to each factor varies depending on the nature of the query; for example, freshness of content is more important for queries about current news topics compared to queries for dictionary definitions.

I. Analyze Keywords

Google有一套完整的语言模型，会根据你输入的关键词进行一系列的分析，例如上图中会根据你搜索的内容同时衍生出相关的搜索内容。 同时还会尝试理解你需要找的答案的所属类别和时效性等内容。

II. Select Pages Matching the Search Content

当了解你搜索意图后，Google会从自己的索引库里寻找包含与相应查询匹配的信息的网页。 当您搜索时，在最基本的层面上，Google的算法会在索引中查询您的搜索关键词以找到适当的网页。这些算法会分析相关关键字在某个网页上（不论是在标题中还是在正文中）的出现频率和显示位置。 这就意味着，想要获得某个关键词的排名，那么你文章的标题和内容里面应该包含一定的关键词，帮助Google了解你网页的内容，但是你不能为了排名而乱插入关键词。

III. Rank the Web Pages

In Google's index, a single user query often encompasses thousands of relevant web pages. Google ranks these pages based on factors such as content freshness, keyword frequency, and the ability of the webpage to provide an excellent user experience. This ranking process also considers elements like user dwell time on your page and external links. Therefore, we observe that the rankings of certain pages are constantly changing; it's not guaranteed that a page can remain in the first position or top spots indefinitely.Google has set fundamental requirements for webmasters:

• When designing web pages, your primary focus should be on users, not search engines.
• Do not deceive users.
• Do not engage in deceptive practices to improve search engine rankings. A good measure to determine if your actions are appropriate is whether you would feel comfortable explaining what you„ve done to a competitor“s website or a Google employee. Another useful test is to ask yourself: „Does this help my users? Would I do this if search engines didn“t exist?„
• Consider what makes your website unique, valuable, or engaging. Strive to make your website stand out in its respective field.

Therefore, you cannot think about deceiving Google through keyword stuffing or purchasing backlinks to achieve higher rankings. Google's search ranking system is continuously improving and evolving. If your cheating methods are discovered by Google, your website's ranking may directly disappear from Google. For all legitimate foreign trade enterprise website owners, Naiba does not recommend using cheating methods.Google SEO ranking。

IV. Return the Best Results

In the third step, after Google has a basic ranking for pages in its index, the actual displayed result ranking is not necessarily the first. For websites that truly rank first in Google search results, Google will also consider some other factors comprehensively. For example, for the same question, if all explanations in the ranking discuss similar narrow interpretations, Google may give you a better ranking if your viewpoint or expression is different. Google aims to provide users with a diverse range of information in the most useful format, such as the currently popular structured data. Other factors affecting algorithmic ranking include: whether the webpage displays correctly in different browsers; whether it is suitable for mobile display; webpage loading speed, etc.

V. Search Context

For some specific search content, Google will also consider your search location, daily search history, etc., to rank webpages.The situation that best reflects this is that the content we search for may differ across different countries and regions. For example, if we search for car 4S shops, the results for users in Beijing will definitely be different from those for users in Chongqing. Only when we determine the specific search location might the results be the same. Some search results differ whether you are logged into your Google account or not, because Google ranks pages based on your daily usage habits and search history. The above content covers the basics of how Google crawls webpages and its webpage ranking algorithms. Understanding these basic SEO principles can help us in our dailyGoogle SEO optimizationprocess of writing articles more suitable for ranking.References:

• https://www.google.com/intl/zh-CN/search/howsearchworks/crawling-indexing/
• https://www.google.com/intl/zh-CN/search/howsearchworks/algorithms/