How to Analyze Competitor Website SEO Information for Foreign Trade Website Building?

Foreign trade enterprises will inevitably encounter SEO search engine optimization promotion issues during the foreign trade website building process, and competitor website SEO analysis is one of the more important projects. This article from Naibabiji shares the basic methods for analyzing competitor website SEO information. Based on Naiba's actual experience, the SEO data of most foreign trade websites is relatively poor. By clearly analyzing the SEO level of competitor websites, your confidence in your own website's SEO optimization will increase.

Step 1: Determine Keywords

Whether conducting SEO analysis for competitors or for your own website, keywords are always the most important step. Using the correct keywords is crucial. For example, if your company„s main business is “drone accessory production,„ but you target the keyword “drone accessories,„ you may find that your competitors are all professional sales websites like Amazon. Clearly, they are B2C sales sites and not your direct competitors. Proper keyword research will not only help you correctly analyze competitors but also greatly assist your own website“s SEO optimization. Therefore, spend more time on keyword research. Related article:How to Conduct Keyword Research for Foreign Trade Website Building? Keyword Mining Methods (2020)

Step 2: Analyze Keywords

After determining the keywords, the next step is to research these keywords, analyze their rankings, and aim to achieve ranking by writing articles richer in content than the currently ranked ones. For example, if a specific keyword of yours is currently ranking on the second page of Google, analyze all the articles ranking on the first page. Summarize and analyze them—whether the competitor's content is richer or if the competitor's articles have more backlinks. Find ways to make your article better satisfy user needs than the competitor's articles.

Step 3: Check Technical Differences

For Google SEO optimization and promotion, WordPress is the most suitable website building program. If you find that your competitor's website uses a custom-built program, congratulations—from the underlying code structure, your foreign trade website built with WordPress has already surpassed your competitor's website.Site SpeedYou've probably seen online discussions about the relationship between website speed and SEO rankings. Google has also indicated that website speed affects rankings. However, based on Naiba's personal practical experience, website speed only significantly impacts rankings if users perceive it as noticeably slow, not based on a few seconds measured by speed testing tools. As long as real users don't feel your website is slow, the impact of speed on rankings isn't that exaggerated. Only when you and a competitor are vying for the first and second positions for the same keyword can you specifically optimize page loading speed to be slightly faster than your competitor, potentially increasing your chances of stabilizing the top position.SSL Security CertificateMany foreign trade websites still don't use HTTPS. Setting aside the SEO impact, browser security warnings also harm user experience. Therefore, it's recommended to install an SSL security certificate for foreign trade websites. Related article:Tutorial on Installing SSL Certificate for Websites Mobile WebsiteWordPress websites typically use responsive layout themes, so mobile access is usually fine. However, some pages may not display optimally on mobile when simply adapted responsively. It's advisable to optimize specific pages for mobile.SitemapAfter building a WordPress foreign trade website, you can easily submit a sitemap file to Google. However, not everyone knows to do this. Submitting a sitemap effectively helps Google discover and crawl your website. Related article:Several Methods to Generate Sitemaps in WordPress

Step 4: Blog Posts

Does your foreign trade website have a blog? Are blog posts updated regularly? A blog is established to display dynamic content and keep the website active. If you publish blog posts regularly, Google will frequently visit your site to crawl the latest content. Blogging isn't easy. If your competitor's blog has detailed content planning, surpassing them will require more effort.

Step 5: Compare User Experience

User experience includes aspects like website appearance, functional layout, and website speed. Better user experience increases page views and reduces bounce rates.

Step 6: Analyze Competitor Backlinks

Backlinks also play a crucial role in SEO. Content is king, backlinks are queen. How to understand the relationship between content and backlinks? Naiba's personal view is that for the same keyword ranking, good content may not necessarily rank worse than having many backlinks, and having many backlinks may not necessarily rank better than having good content. However, having both good content and good backlinks will definitely lead to good rankings. Generally, analyzing a competitor's SEO level involves these six steps. After a thorough analysis, you might find that most competitor websites don't do SEO well. So, put in extra effort, work on your website's SEO, and persist. Perhaps one day, your SEO ranking will rise. For more, seeGoogle SEO Tutorial。