How to analyze competitor website SEO information for foreign trade website building?

Foreign trade enterprises will inevitably encounter SEO search engine optimization promotion issues during the foreign trade website building process. Analyzing competitor website SEO is one of the more important tasks. This article from Naibabiji shares the basic methods for analyzing competitor website SEO information. Based on Naiba's actual experience, the SEO data of most foreign trade websites is relatively poor. By clearly analyzing the SEO level of competitor websites, confidence in your own website's SEO optimization will increase.

Step 1: Determine Keywords

Whether conducting SEO analysis for competitors or your own website, keywords are always the most crucial step. Using the correct keywords is very important. For example, if your company„s main business is “drone accessory production,„ but you target the keyword “drone accessories,„ you may find your competitors are all professional sales websites like Amazon. Clearly, they are B2C sales sites, not your direct competitors. Proper keyword research will not only help you correctly analyze competitors but also greatly assist your own website“s SEO optimization. Therefore, spend more time researching keywords. Related article:How to Conduct Keyword Research for Foreign Trade Website Building? Keyword Mining Methods (2020)

Step 2: Analyze Keywords

After determining the keywords, the next step is to research these keywords, analyze their rankings, and aim to achieve ranking by writing articles richer in content than the currently ranked ones. For example, if a specific keyword of yours is currently ranked on the second page of Google, analyze all the articles on the first page. Summarize and analyze whether the competitor's content is richer or if they have more backlinks. Find ways to make your article better satisfy user needs than the competitor's article.

Step 3: Check Technical Differences

For Google SEO optimization and promotion, the most suitable website building platform is WordPress. If you find your competitor's website uses a custom-built program, congratulations. In terms of underlying code structure, your foreign trade website built with WordPress has already surpassed the competitor's website.Website speedYou've probably seen online discussions about the relationship between website speed and SEO ranking. Google has also indicated that website speed affects ranking. However, based on Naiba's personal practical experience, website speed only significantly impacts ranking if real users experience noticeably slow access, not based on those website testing tools that measure opening speed in seconds. As long as real users don't feel your website is slow, the impact of speed on ranking is not that exaggerated. Only when you and a competitor are closely competing for the first and second positions for the same keyword, then you can specifically optimize webpage loading speed. Being just a little faster than the competitor might slightly increase your chance of stabilizing at the top position.SSL Security CertificateMany foreign trade websites still do not use HTTPS access. Setting aside the impact on SEO for now, the browser's 'not secure' warning also greatly affects user experience. Therefore, it is recommended to install an SSL security certificate for foreign trade websites. Related article:Website SSL Certificate Installation Tutorial Mobile WebsiteWordPress websites typically use responsive layout themes, so mobile access is generally not an issue. However, some pages may not display optimally on mobile devices when simply adapted responsively. It is recommended to optimize specific pages for mobile viewing.SitemapAfter building a WordPress foreign trade website, you can easily submit a sitemap file to Google. However, not everyone is aware of this step. Submitting a sitemap effectively helps Google discover and crawl your website. Related article:Several Methods to Generate a Sitemap in WordPress

Step 4: Blog Posts

Does your foreign trade website have a blog? Are blog posts updated regularly? A blog is established to display dynamic content and keep the website active. If you publish blog posts regularly, Google will frequently visit your site to crawl the latest content. Blogging is not a simple task. If your competitors have detailed content planning for their blogs, surpassing them will require more effort.

Step 5: Compare User Experience

User experience, such as website appearance, functional layout of sections, and website speed. Better user experience increases page views and reduces bounce rates.

Step 6: Analyze Competitor Backlinks

Backlinks also play a crucial role in SEO. Content is king, backlinks are queen. How to understand the relationship between content and backlinks? Naibabiji's personal view is that for the same keyword ranking, good content may not necessarily rank worse than having many backlinks. Conversely, having many backlinks does not guarantee better ranking than good content. However, a combination of both good content and strong backlinks will certainly lead to good rankings. The general process for analyzing a competitor's website SEO level involves these six steps. After a thorough analysis, you might find that most competitor websites do not perform well in SEO. So, put in extra effort, work on your website's SEO, and persist. One day, your website's SEO ranking might improve. For more details, seeGoogle SEO Tutorial。