Foreign trade enterprises will inevitably encounter SEO search engine optimization and promotion issues during the process of building a foreign trade website. Competitor website SEO analysis is one of the more important projects. This article from Naibabiji will share the basic methods of analyzing competitor website SEO information.
Based on Naiba's actual experience, most foreign trade websites have relatively poor SEO data. Once you clearly analyze the SEO level of competitor websites, your confidence in optimizing your own website's SEO will increase.
Step 1: Determine Keywords
Whether doing SEO analysis of competitors or your own website, keywords are always the most important step. Using the correct keywords is very important. For example, if your company„s main business is “drone parts production,„ but you target the term “drone parts,„ you may find that your competitors are all professional sales websites like Amazon.
Obviously, they are B2C sales and not your competitor websites. Proper keyword research will not only help you correctly analyze competitors but also greatly benefit your own website's SEO optimization. So spend more time researching keywords.
Related articles:How to Conduct Keyword Research for Foreign Trade Website Building? Keyword Mining Methods (2020)
Step 2: Analyze Keywords
After determining the keywords, we need to research these keywords and analyze their rankings. By writing articles richer than the ranked content, we can achieve rankings.
For example, if a certain keyword is currently ranking on the second page of Google, then analyze all the articles on the first page, summarize and analyze whether the competitor's content is richer or has more external links. Find ways to make your article better meet user needs than the competitor's articles.
Step 3: Check Technical Differences
For Google SEO optimization and promotion, WordPress is the most suitable website building program. If you find that your competitor's website uses a custom-built program, congratulations—from the underlying code structure, your foreign trade website built with WordPress has already surpassed your competitor's website.
Site Speed
I believe you have seen online the relationship between website speed and SEO ranking. Google has also stated that website speed affects rankings. However, based on Naiba's personal practical experience, unless the website speed is noticeably slow for users, it should not be judged solely by the opening speed tested by detection tools.
As long as real users do not feel slow when visiting your website, the impact of speed on ranking is not that exaggerated. Only when you and your competitor are constantly competing for the first and second positions for the same keyword, then you can specifically optimize the page loading speed. Being a little faster than the competitor may increase the chance of stabilizing the first position.
SSL Security Certificate
Many foreign trade websites have not yet adopted HTTPS access. Leaving aside the impact on SEO, the browser's security warning also affects user experience. Therefore, it is recommended to install SSL security certificates on all foreign trade websites.
Related articles:Tutorial on Installing SSL Certificate for Websites
Mobile Website
WordPress websites typically use responsive layout themes, so mobile access is usually fine. However, some pages may not display optimally on mobile when simply adapted responsively. It's advisable to optimize specific pages for mobile.
Sitemap
After building a foreign trade website with WordPress, it is very convenient to submit a sitemap to Google. However, not everyone knows to do this. Submitting a sitemap can effectively help Google discover and crawl your website.
Related articles:Several Methods to Generate Sitemaps in WordPress
Step 4: Blog Posts
Does your foreign trade website have a blog? Are blog posts updated regularly?
Creating a blog is to display dynamic content and keep the website active. If you publish blog posts regularly, Google will frequently visit your website to crawl the latest content.
Writing a blog is not an easy task. If your competitor's blog has detailed content planning, you will need to invest more effort to surpass them.
Step 5: Compare User Experience
User experience includes aspects like website appearance, functional layout, and website speed. Better user experience increases page views and reduces bounce rates.
Step 6: Analyze Competitor Backlinks
External links also play a very important role in SEO. Content is king, external links are emperor. How to understand the relationship between content and external links? Naiba's personal view is that for the same keyword ranking, good content may not necessarily rank worse than many external links. And many external links may not necessarily rank better than good content. But if both content and external links are good, the ranking will definitely be good.
Generally, the above 6 steps are the basic methods for analyzing competitor website SEO levels. After a round of analysis, you may find that most competitor websites' SEO is not that great.
So work hard on your website's SEO and persist. Maybe one day your website's SEO ranking will improve. For more, please seeGoogle SEO Tutorial。