Previously sharedA Case of a Foreign Trade WordPress Website Being Hacked, today on Wei Aisi's blog, I saw an analysis case of poor traffic on a foreign trade website. Coincidentally, I also found a website to analyze for everyone, highlighting which details need attention during the construction and operation of foreign trade websites to have a chance to increase website traffic.
Analysis Website Description
Wei Aisi analyzed a website selling HEPA Filter products. Since it's been a while and the user's URL is no longer available, Naiba randomly found another website selling HEPA Filter products from Google. The following content combines the analysis from Wei Aisi and the website Naiba found to discuss optimization items and methods.
This website's domain age: 4 years 13 days (created on October 26, 2015, expires on October 26)
Google has only indexed 146 pages, yet I can still find their website by searching for 'HEPA Filter china', indicating great optimization potential.
Next, let's start a detailed analysis of the issues with this website and how to optimize them.
Website TKD Optimization
First is website TKD optimization, which refers to the website'sTitle、Keywords和Description。
Title: From the search result screenshot, it can be seen that the title text of this website is too long. Search engines will only display the first part of the content. Such a website title is not good for search engines or user experience.
Optimization Suggestions:Usually, a website's title consists of its main business keywords and title name. His title keywords are too finely segmented. Keep the most core keywords in the main title, and layout the segmented keywords later through categories or article pages, or include them in the description.
Keywords:Actually, Google no longer recommends writing keywords now. If you are unsure about your website's keywords, leaving it blank is better than keyword stuffing like this.
Optimization Suggestions：Leave it blank, or use only the most relevant business keywords. Words like company, high-quality, buy, oem, oe, after-market should not be included.
Description）When introducing yourself to foreigners, mentioning you're in Zibo, Shandong is sufficient. You don't need them to know both Zibo and Qingdao Port, and the key point is that your business isn't included.
Optimization Suggestions：It can be written as 'Company X specializes in which projects, has how many years of history, quality and reputation are guaranteed,' and similar statements. Do not overly introduce the company's location and size. Leave most of the content to highlight your company's business and keywords.
The same issue also appears in every article on this website.
Website Program and Code
From the website source code, the code is relatively clean, without the junk comment code that Wei Aisi encountered with his client.
However, this company's website probably does not use WordPress. For foreign trade websites, Naibabiji recommends usingWordPress installation, on one hand, WP has a large user base, Google is very familiar with it, which is beneficial for crawling and indexing. On the other hand, WP is a very familiar website building program abroad, offering a better user experience.
Keep Articles Updated
Keeping articles updated should be the biggest issue for this website.
Looking at the published articles, the first one was in 2015, and there were no articles for a year. As an industry website, there may not be much content to publish, but you should at least update one article per week or month related to your products, such as news, technology, or related topics.
By publishing articles with relevant keywords, you can improve the website's ranking in search engine results. Continuous updates also make customers feel that your company is active, making it easier to gain trust.
Online Inquiry Support
On WordPress, there are many plugins to easily implement online customer service. The online customer service code on this website does not work properly when tested in Chrome.
Like us, you wouldn't want to leave your email on first contact. If you could contact online to ask questions and then discuss further if interested, but the button doesn't work, it kills interest and loses potential customers.
Other Optimizable Items
Add SSL to the Website
Google was the first to recommend websites use the HTTPS protocol and will increase the weight of websites using HTTPS. Therefore, you can add an SSL certificate to the website. For detailed methods, please refer to:Baota Panel SSL Configuration Tutorial_HTTPS Certificate Renewal Failure Solutions
Choose a Server with a Dedicated IP
The website server is hosted on Microsoft's US servers, ensuring performance and security. However, there are 25 websites on the same server. Generally, using a dedicated IP for website building helps with SEO.
Naibabiji recommends using SiteGround's managed hosting to build your own WordPress (looking at other websites on the same server, it seems to be a service from a website building company; using managed hosting to build your own can save that cost and make the website better).
SiteGround related articles:
- SiteGround Registration Tutorial for Foreign Trade WordPress Website Managed Hosting
- SiteGround One-Click WordPress Installation Tutorial
- SiteGround Setting Up Free SSL Certificate Tutorial
Optimize Details to Enhance User Experience
From the user's perspective, provide the best experience. For example, the QR code icon at the bottom of the website could add a description like 'Scan to visit on mobile' for a better experience than a bare QR code; otherwise, users won't know what the QR code is for.
Since Naiba is not familiar with this industry, this is just a simple SEO analysis from a website building perspective. The main problem with this website is the lack of dedicated operation. If you don't put effort into your own website, how can you expect much traffic?
Analyzed by Aisi BlogCase click here。