How to build a foreign trade independent websiteand get more orders through Google SEO? For most foreign trade practitioners, it might be their first timebuilding your own websiteWhen it comes to building a website, domain names are indispensable. Therefore, this article introduceshow to choose a domain name for a self-built foreign trade website and which domain names to avoid。
A domain name is what we commonly refer to as a website address; others will access your website through the domain name. Hence, a good domain name is still very important for a foreign trade website.(In China, domain names are not particularly important for websites because most have shifted to mobile devices, and you don't see the domain name.)
How to obtain a domain name?
Domain names are a digital resource open for registration, so we only need to register a domain name. For English websites, it's definitely best to register with a foreign domain name registrar. You can refer to the domain name registration tutorial written by Naiba for guidance on selection.
What kind of domain names should be avoided?
Domain names that have been registered and used by others, leaving a bad impression, for example:
- Used by others for spam websites and penalized by search engines.
- Used by others for mass emailing and blacklisted by some organizations.
How to determine if the domain name you want to register has any of the above issues? It's very simple.
Foreign trade websites usually do Google SEO, so we directly search the domain name you plan to register on Google to see if there are any records.
A clean new domain name will show nothing on Google search.
If you find some records for the domain name, you need to carefully study what the content is.
You can check the domain history through http://web.archive.org/.
To check if a domain has been blacklisted by organizations, just query through the following URL. New domains generally have no records.
Check if the domain is blacklisted for email: https://mxtoolbox.com/blacklists.aspx
To be safer, you can also check if it has been flagged by antivirus software at https://www.virustotal.com/gui/home/url
How to choose a domain name for a foreign trade website?
There are two suggestions when choosing a domain name for a foreign trade website:
- Choose a domain name related to the industry;
- Choose the company brand name.
These two directions for choosing a domain name are different.If you choose based on industry relevance, it's best for your domain name to contain keywords related to the business content you are engaged in., for example, if you want to do car charger
Then the domain name can include the word car charger, such as carchargerchina
But you will actually find that the domain carchargerchina.com has already been registered by Alibaba.
Directly visiting it redirects to Alibaba International Station. Do you know why Alibaba registered it?
This is one of their strategies: batch register valuable domain names related to categories on Alibaba, then redirect to their own site to occupy positions and attract traffic.
Alibaba aggregates internet traffic to its platform through SEO and other means, then distributes traffic to each store based on platform fees.
Choosing a brand name is usually only recommended for large, well-known companies.
For foreign trade SOHO professionals, choosing a domain name that includes keywords is more friendly for Google SEO.
For foreign trade websites, Naiba recommends choosing a domain name that includes product keywords to build your site, because many foreign trade professionals don't know SEO or have no SEO concept. A domain name containing keywords already helps with part of the SEO work invisibly, giving your site ranking some advantage.
How to build a website after selecting a good domain name?
Once you have a domain name, how do you build a website?
There are three methods:
- Use SiteGround managed shared hosting to build it;
- Use a foreign VPS to build it;
- Choose Naiba's Foreign Trade Website Building Service.
SiteGround is a web hosting provider on par with Bluehost, used by many foreign trade professionals. Its advantage is ease of use, but the disadvantage is that the price is similar to VPS, and customization features are still limited.
The disadvantage of building with a foreign VPS is that you need to learn how to use VPS to set up a website. The advantage is better performance and higher customization.
And choosingNaiba Foreign Trade Website Building Service, the disadvantage is that you miss out on the process of tinkering with the website yourself. The advantage is that you don't have to worry about anything; I handle everything for you. You only need to focus on filling the website with content, and you'll have your own Foreign Trade Independent Website.