6 Reasons Why Foreign Trade B2B and B2C Websites Need to Establish a Blog

When Naiba communicates with some foreign trade website building users, it is found that some users think the blog function of the website is useless, they will not update articles, nor do SEO. They believe building a website to display products and then running Google ads is enough. In fact, for any business website, the blog function is a very important aspect. Below, we will specifically analyze why foreign trade websites need a blog.What are the benefits of having a blog system for an e-commerce website?

1. It can help you build trust, authority, and search engine rankings.
2. Gain traffic from organic search.
3. Build brand awareness and loyalty.
4. Attract potential users to become paying customers.

Although running ads can directly and roughly gain traffic, a blog system can help you better convert that traffic. The combination of content marketing and blogs is suitable for most brand operations. E-commerce brands can gain many additional benefits from traditional marketing.

6 Reasons Why Foreign Trade B2B and B2C Websites Need Blog Posts

Why should our business have a blog system and update blog posts when building a website? There are several reasons.

1. Every consumer is looking for answers, and you have the answers.

No matter what product you want to sell or which industry it belongs to, you must understand that every potential user of yours will search for answers on the internet, and you happen to have that answer. Then, invisibly, a potential customer enters your website. If the content you provide not only has the answer they need but also more authoritative knowledge introductions, it will invisibly increase your website's brand and trustworthiness. The more trust users have in your website, the easier it is to sell your products to customers. This is also whyNaibabijishares some tutorials on building websites and WordPress articles.

2. A blog can help increase website traffic.

Want more traffic to your website? Then blog posts are essential. HubSpot abroad conducted research and analysis on the websites of their service clients and found that websites with updated business blogs had 55% more traffic, 97% more inbound links, and 434% more indexed pages than those without. This is actually easy to understand. A typical business website has only a homepage, about, contact, and product pages, totaling about a dozen pages. However, if someone updates a blog, each article adds a page. Over time, the index volume increases. It's like a lottery: you have only one ticket, while others have hundreds or thousands. Who has a higher chance of winning? Each time you publish a blog post that complies withGoogle SEO optimization rulesit means your potential customers might search for your website. Over time, the content you provide will determine whether the traffic converts into readers, then leads, and then sales.

3. Combining an e-commerce website with a blog has proven effective.

Take a simple example: Shopify. Most people in foreign trade e-commerce know them. Shopify sells its services to thousands of independent business owners.Searching for 'dropshipping' on Google, besides paid ads, Shopify's article ranks first.Similarly, searching for other keywords, you can also see Shopify's rankings. Shopify gains free search traffic from search engines like Google by writing articles with high-conversion and high-profit keywords. This is also why many foreign trade companies choose Shopify, because when searching for related articles online, you are likely to see Shopify's presence.

4. Users read blog posts before purchasing a product.

TakeNaiba's hosting businessas an example. Most of those who ultimately decide to ask Naiba for help building a website will first read the content on the website. If my blog content is empty, with no substantive content about websites, then undoubtedly you would not trust it. As early as 2014, the foreign research agency Dynata conducted a survey:

• 84% of people decide to purchase a product based on descriptions in a blog;
• 46% of people will research products by reading blogs.

For example, if you want to buy something, you will also search on Baidu or Google to find out which product is good.

5. A blog can help you build brand trust.

When your customers search for most articles related to your products, they will see your blog, which undoubtedly greatly increases users' trust in your website. Some key findings from the CMI 2019 B2C report are how content/blogging has become one of the primary ways most marketers build customer loyalty (81% said it's a top priority). Another 56% increased their content creation budget, the highest area of spending in 2019.As the report states, attracting content traffic is important, but „giving them a reason to come back“ is how you achieve long-term success. Blogging is how you gradually build loyalty while simultaneously increasing brand awareness.

6. Blogs have a remarkable return on investment (ROI).

In the first few weeks of starting your blog, you might find that traffic hasn't changed at all, and you've already run out of ideas, feeling creatively drained. The charm of blogging lies exactly in this. In the early stages, you might spend a lot of effort writing and updating articles without seeing significant traffic. However, once your blog starts gaining traffic, maybe only a few people read your website's content at first, but among them, someone might share your blog content with friends, who then share it with their friends. The more people read your website and the longer they stay, search engines will also consider that your website meets users' needs, giving you more weight and bringing more traffic. The effort you invested earlier will be rewarded to you in six months, a year, or many years later. Blogging provides a magical way to help you build brand trust, increase traffic, and cultivate potential customers for you. Besides mental effort, blogging requires no monetary investment. Why not do it?

Starting a blog earlier is better for a business website.

Blogging is a way to help any website gain long-term benefits. It is one of the best methods to increase website traffic, build influence, and establish loyal repeat customers. However, blogging waits for no one. The longer you delay, the longer you have to wait to see results. Blogging usually relies on SEO for traffic, and SEO typically takes effect in six months to a year. At the same time, if no one in your industry is blogging and you start first, you can easily gain traffic for many keywords. Start now, go update your blog quickly. If you don't have a blog yet, you can refer toWP installation tutorial, orPaid Website Buildingnow.