6 Reasons Why Foreign Trade B2B and B2C Websites Need to Establish a Blog

When Naibabiji communicates with some foreign trade website building users, it is found that some users think the blog feature of the website is useless. They neither update articles nor do SEO. They believe building a website to display products and then running Google ads is sufficient. In fact, for any business website, the blog feature is a very important component. Below is a detailed analysis of why foreign trade websites need blogs.What are the benefits of having a blog system for an e-commerce website?

1. It can help you build trust, authority, and search engine rankings.
2. Gain traffic from organic search.
3. Build brand awareness and loyalty.
4. Attract potential users to become paying customers.

While running ads can directly and bluntly acquire traffic, a blog system can help you better convert that traffic. The combination of content marketing and blogs is suitable for most brand operations. E-commerce brands can gain many additional benefits from traditional marketing.

6 Reasons Why Foreign Trade B2B and B2C Websites Need Blog Posts

Why should our business have a blog system and update blog articles when building a website? Here are several reasons.

1. Every consumer is looking for answers, and you have the answers.

No matter what product you are selling or which industry you belong to, you must understand that every one of your potential users will search for answers on the internet. If you happen to have that answer, then a potential customer has invisibly entered your website. If the content you provide not only has the answer they need but also more authoritative knowledge, it will invisibly increase your website's brand and trustworthiness. The more trust users have in your website, the easier it is to sell your products to them. This is also whyNaibabijishares some tutorials on building websites and WordPress articles.

2. A blog can help increase website Traffic.

Want more traffic to your website? Then blog articles are essential. HubSpot abroad conducted research and analysis on their clients' websites and found that websites with updated business blogs had 55% more traffic, 97% more inbound links, and 434% more indexed pages than those without. This is actually easy to understand. A typical business website only has a homepage, about page, contact page, and product pages, totaling maybe a dozen pages. However, if someone updates a blog, each article adds a new page. Over time, the index volume increases. It's like a lottery: if you only have one ticket and others have hundreds or thousands, who has a higher chance of winning? Every time you publish a blog post that complies withGoogle SEO optimization rules,it means your potential customers might search and find your website. Over time, the content you provide will determine whether traffic converts into readers, then leads, and then sales.

3. E-commerce websites combined with blogs have proven to be effective.

Take a simple example: Shopify. Most people in foreign trade e-commerce know them. Shopify sells its services to thousands of independent business owners.Searching for 'dropshipping' on Google, aside from paid ads, Shopify's article ranks first.Similarly, searching for other keywords, you can also see Shopify's rankings. Shopify gains free search traffic from search engines like Google by writing articles with high-conversion and profitable keywords. This is also why many foreign trade companies choose Shopify, as you might see Shopify's presence when searching for related articles online.

4. Users often read blogs before purchasing a product.

TakeNaibabiji's hosting businessas an example. Most who ultimately decide to ask Naibabiji for help building a website will first read the content on the website. If my blog content is empty, with no substantive content about websites, then undoubtedly you would not trust it. As early as 2014, the foreign research agency Dynata conducted a survey:

• 84% of people decide to purchase a product based on descriptions in blogs;
• 46% of people investigate products by reading blogs.

For example, if you want to buy something, you would also search on Baidu or Google to see what kind of product is good.

5. Blogs can help you build brand trust.

If your customers search for most articles related to your products and see your blog's presence, it will undoubtedly greatly increase users' trust in your website. Some key findings from the CMI 2019 B2C report are how content/blogs have become one of the primary ways most marketers build customer loyalty (81% said it's a top consideration). Another 56% increased their content creation budget, the highest area of spending in 2019.As stated in the report, attracting content traffic is important, but „giving them a reason to come back“ is how you achieve long-term success. Blogging is how you gradually build loyalty while simultaneously increasing brand awareness.

6. Blogs have a remarkable return on investment (ROI).

In the first few weeks of starting your blog, you might find that traffic hasn't changed at all, and you already don't know what to write about, feeling creatively drained. The charm of blogging lies precisely in this. In the early stages, you might spend a lot of effort writing and updating articles without seeing significant traffic. However, when your blog starts gaining traffic, maybe only a few people read your website's content at first, but among them, someone might share your blog content with friends, who then share it with their friends. The more people read your website and the longer they stay, search engines will also think your website meets users' needs, giving you more weight and bringing more traffic. The effort you invested earlier will be repaid to you in six months, a year, or many years later. Blogging provides a magical way to help you build brand trust, increase traffic, and cultivate potential customers for you. Moreover, besides mental effort, blogging requires no monetary investment. Why not do it?

The earlier a business website starts blogging, the better.

Blogging is a method to help any website generate long-term revenue. It is one of the best ways to increase website traffic, build influence, and cultivate loyal returning visitors. However, blogging waits for no one. The longer you delay, the longer you have to wait to see results. Blogging typically relies on SEO for traffic, and SEO results usually take anywhere from six months to a year to materialize. At the same time, if no one in your industry is blogging, and you start first, you can easily gain traffic for many keywords. Start now, hurry up and update your blog. If you don't have a blog yet, you can refer toWP installation tutorial, orPaid Website Building.