Is It Good for a Company to Hire a Professional Web Development Company to Build a Website?? For companies lacking in-house talent for website development, hiring a web development company seems like the first choice. However, if you encounter the company analyzed in this article,Logistics Official Websitethe company that built the website, then it isa major pitfall.
The subject of this website SEO analysis is an international logistics company:Zhongtian Yadong, full name:Zhongtian Technology Group Shanghai Yadong Supply Chain Management Co., Ltd.
Their official website address is:http://www.ztt-adp.com/
Next,Naibabijilet's analyze with everyoneZhongtian Yadongthe existingSEO issues with the official website。
SEO Issues with the Website
From the look of their official website, it is quite beautiful, and it has both Chinese and English versionsmultilingual website, with fairly comprehensive functionality.
However, a website being merely beautiful is not enough. The Zhongtian Yadong website has some obvious issues, both in terms of website SEO and user experience. Below, Naiba will analyze them one by one.
1. Missing Website Title
When opening their website, you will clearly notice that the website title is missing and directly shows the URL.
Checking the website's inclusion status through Baidu, from the whois information of Zhongtian Yadong's domain, the website has been established for over five years, but the total number of included pages is only 16, and all are pages without titles.
It can be considered that this company has done no website SEO at all and lacks the most basic concept of SEO.
If a customer searches for „Zhongtian Yadong“ on Baidu, Baidu will automatically modify the information to a website company„s details; otherwise, it“s likely that their company wouldn„t even show up in Baidu search results.
2. Missing Description
From the webpage source code, the TKD (Title, Keywords, Description) is missing on the homepage and other pages of the Zhongtian Yadong official website.
Nowadays, website SEO doesn't require much for keywords content; leaving it blank is fine. However, besides the title, Zhongtian Yadong's website also lacks a description. If they want to get more natural traffic from Baidu, it's recommended to write a description.
For example, describe the company's main business and provide a brief introduction.
3. Lack of Content Updates
From the articles published on the new version of the official website, there have been no updates since June 13, 2018.
Although corporate websites naturally have less content, it's best to keep publishing articles every once in a while, even if they are just industry news.
4. Lack of Website Hierarchy
If you visit their website, you should see a News & Updates category. Clicking into it, you won't find a news list page, and the article detail page also lacks breadcrumb navigation, which is not conducive to spider crawling.
After entering the News & Updates section, you can also see a Company News category with 0 content. How embarrassing.
5. Website Images Too Large, Loading Too Slow
The slideshow on the homepage is beautiful, but the images are too large, and the server bandwidth of Zhongtian Yadong is probably small, so the images are blurry and load slowly on the first visit.
It is a bad user experience. They can consider compressing images, using CDN, or upgrading server bandwidth to solve these problems.
For example:using Upyun to accelerate WordPress websites(Other websites can also use Upyun for acceleration.)
Website SEO Recommendations
Overall, the SEO issues with Zhongtian Yadong's website have been analyzed in these five points; other minor details won't be elaborated further. So,What are the benefits of website SEO?The most direct benefit is acquiring customers from search engines. For instance, take the category 'International Freight Forwarding Logistics' on Zhongtian Yadong's official website. What do Baidu search results look like? As shown in the image below:
It can be seen that among the search results, the only real international logistics company is Gangbang Logistics, with not much competition.
So doing SEO is still very necessary.
而SEO recommendations for Zhongtian Yadong's website,It's simple: fix all the identified issues, write good website TDK, establish a good site hierarchy, optimize images, update articles regularly, and insert some business keywords.
Finally, Naiba still suggests that friends who want to build their own website consider usingWordPress Installation WebsiteWordPress. If you're not familiar with it, you can seek help for setup, such as Naiba'swebsite hosting service。
WordPress is a great content management platform and is SEO-friendly. As long as the person building your site does the groundwork well in the early stages, and you keep updating articles later,website SEOthe results won't be poor.
Why Enterprise Websites Often Neglect SEO
Naiba inBuild a WebsiteIn the process, I often see some corporate websites that are poorly made, with no user experience or SEO at all. I wonder why these companies are unwilling or haven't considered doing good website SEO?
Previously, I even offered to help a friend's sister build a website (also in international logistics), but the other party was completely uninterested. Later, I concluded thatthe reasons why corporate websites neglect SEOare likely the following.
①、The boss has no concept of website SEO
This is probably a major reason, as most business owners in the market today are older and have no understanding of website SEO, let alone how to implement it effectively.
②、The website has no hope for SEO
Website SEO effects are relatively slow, with a long cycle, and most people tend to distrust those who do website SEO (What? You charge me so much money and say it will take months or half a year to see results?)
Another possibility is that they have been cheated by a junk SEO company. "Go away, don't fool me, SEO is a scam."
③、The company's business is thriving and doesn't need the traffic from SEO
Yes, that's how confident they are. For example, the company Zhongtian Yadong analyzed in this article probably has many fixed old customers, so they don't pay much attention to their website (the same goes for Naiba's friend's sister).
But their salespeople are developing new customers on foreign trade forums and such, which is quite awkward. Why not focus on both the website and forums?
Future Updates
After publishing this article, I accidentally checked the website statistics and found that people are still searching forztt-adp.com company email、email forum、Contact Information、Co., Ltd.
Although it's unclear why they don't directly visit the Zhongtian Yadong official website and instead search this way, it's evident that people are still searching for 'Zhongtian Yadong,' indicating the website's usefulness. Friends interested in building a website can consider Naiba'swebsite hosting service。
Finally, here is the contact information for Zhongtian Yadong:
- Phone: 021-80111658 (Main Line)
- Email:fairy.yao@ztt-adp.com (Yao Ying, Sales Director)
- Address: Unit B, 23rd Floor, New Shanghai City Plaza, No. 33 Henan South Road, Huangpu District, Shanghai