One reason many foreign trade users choose WordPress for building websites is for Google SEO. When it comes to Google SEO, you cannot ignore the search engine results page, SERP. This article introduces why you should pay attention to SERP optimization.
What is SERP? Is it important?
Search engine results page (SERP) is the results page that appears after you search something on Google. We mainly focus on the search results page for our own website.
The importance of SERP, everyone, look at the screenshot below.
Search results for 'led light factory', these two are independent websites ranking at the top. You can see that the first title better matches our test search term 'led light factory', and the description part is also richer. If you notice the Google ad results at the top, you'll find that these ads have richer SERPs.
Putting aside the term 'ad', from a user experience perspective, among the four websites in the screenshot above, which one are you more likely to click on? Undoubtedly, those with richer SERP results and descriptions that meet your needs will have a higher click-through rate than a website simply labeled 'LED factory'.
Google's SERP results are very rich, besides the ordinary text search results display, there are also image results, video results, featured snippet results, rich snippet results, etc. We won't go into detail here; you'll definitely encounter them if you use Google frequently.
How to optimize SERP?
First, you need to know that the content you can optimize on the search results page includes only the title, URL, description, and structured data. How Google displays it is entirely based on Google's algorithm rules and may not fully align with your intentions. Therefore, when doing Google SEO, we should focus on handling the title and description parts. Provide structured data if available (usually for product pages); if not, it's fine, as competitors may not have it either.
1. Title sectionThe first point for the title is to include the keywords you intend to target. For example, in the example above, Naiba is trying to target
Google SEO TutorialIn terms of ranking, when writing this article, it ranked third. The first is a long-established website, the second is Zhihu, and the fourth is Google's official page. From the perspective of the title, the page ranked first is definitely more attractive because many people are eager for quick success and are anxious to know Google SEO methods and how to do it. The second is Zhihu's, but because the title includes '2018 edition,' it might cause some people to overlook it. Naibabiji's Google SEO page is titled 'Beginner's Guide.' On one hand, it genuinely aims to share some Google SEO beginner knowledge, as Naibabiji does not accept Google SEO orders—it's purely a hobby and sharing. Another point is to target
Google SEO Beginner和
Google SEO Beginner Tutorialkeywords. Looking back at the first one, its keywords include not only 'Google SEO tutorial' but also 'Google SEO methods,' 'how to do Google SEO,' and can be broken down into keywords related to Google optimization.
2. URLThere isn't much you can control here; once you set up WordPress's permalinks, they are basically fixed. Reference reading:
Best WordPress Permalink Settings_Which Pseudo-Static Rule is Better 3. DescriptionFor the description part, if you have installed an SEO plugin, there is usually a separate place to edit the description. If you do not fill in the description, it will default to grabbing the first paragraph of your content as the description. Of course, sometimes Google will also generate what it considers an appropriate description on its own. As for other aspects, such as related URLs and structured data, these are automatically generated by Google based on algorithms and actual situations once the website has a certain level of authority; you cannot directly intervene. Overall, once you understand what SERP is, you will naturally pay attention to which aspects you need to focus on when writing articles. This unconsciously performs SEO optimization on your articles, giving you a small lead over your competitors.
Search results for 'led light factory', these two are independent websites ranking at the top. You can see that the first title better matches our test search term 'led light factory', and the description part is also richer. If you notice the Google ad results at the top, you'll find that these ads have richer SERPs.
Putting aside the term 'ad', from a user experience perspective, among the four websites in the screenshot above, which one are you more likely to click on? Undoubtedly, those with richer SERP results and descriptions that meet your needs will have a higher click-through rate than a website simply labeled 'LED factory'.Google's SERP results are very rich, besides the ordinary text search results display, there are also image results, video results, featured snippet results, rich snippet results, etc. We won't go into detail here; you'll definitely encounter them if you use Google frequently.
1. Title sectionThe first point for the title is to include the keywords you intend to target. For example, in the example above, Naiba is trying to targetGoogle SEO TutorialIn terms of ranking, when writing this article, it ranked third. The first is a long-established website, the second is Zhihu, and the fourth is Google's official page. From the perspective of the title, the page ranked first is definitely more attractive because many people are eager for quick success and are anxious to know Google SEO methods and how to do it. The second is Zhihu's, but because the title includes '2018 edition,' it might cause some people to overlook it. Naibabiji's Google SEO page is titled 'Beginner's Guide.' On one hand, it genuinely aims to share some Google SEO beginner knowledge, as Naibabiji does not accept Google SEO orders—it's purely a hobby and sharing. Another point is to targetGoogle SEO Beginner和Google SEO Beginner Tutorialkeywords. Looking back at the first one, its keywords include not only 'Google SEO tutorial' but also 'Google SEO methods,' 'how to do Google SEO,' and can be broken down into keywords related to Google optimization.2. URLThere isn't much you can control here; once you set up WordPress's permalinks, they are basically fixed. Reference reading:Best WordPress Permalink Settings_Which Pseudo-Static Rule is Better 3. DescriptionFor the description part, if you have installed an SEO plugin, there is usually a separate place to edit the description. If you do not fill in the description, it will default to grabbing the first paragraph of your content as the description. Of course, sometimes Google will also generate what it considers an appropriate description on its own. As for other aspects, such as related URLs and structured data, these are automatically generated by Google based on algorithms and actual situations once the website has a certain level of authority; you cannot directly intervene. Overall, once you understand what SERP is, you will naturally pay attention to which aspects you need to focus on when writing articles. This unconsciously performs SEO optimization on your articles, giving you a small lead over your competitors.
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