If you run a foreign trade website, you may have noticed that your competitors' websites include rating icons in Google search results. Having rating icons can invisibly increase the website's click-through rate and gain more trust opportunities. How can you add rating icons to your own website?
What is this rating icon?
This rating is officially referred to by Google as
Review Summary。
A review summary is a brief excerpt or rating from a review site, typically the average of scores given by multiple reviewers. When Google detects valid review or rating markup, it may display rich snippets containing stars and other summary information from the reviews or ratings. In addition to the text of the review, a rating is an evaluation described in the form of a numerical scale (such as 1 to 5). Review summaries may appear in rich media search results or Google Knowledge Cards. You can provide ratings for the following content types:- Books
- Local Businesses
- Movies
- Music
- Products
- Recipes
- Software Applications
In September, Google made some revisions to this review summary. For details, please refer to the following URL. https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html In short, Google prohibits merchants from rating themselves and will hide rating data from some websites that self-rate.
How to add a review summary?
If you want to add a review summary to your foreign trade website,
the website must first have rich snippet tagsthat is, schema.org
schema.org was created through collaboration between Google, Microsoft, and Yahoo! Its purpose is to establish a structured data markup schema supported by major search engines to provide users with a better web experience. On-page markup helps search engines understand the information on a webpage and deliver richer search results. Shared markup vocabulary allows website owners to more easily decide on a markup schema and get the most benefit from their work.
If you want to add schema.org rich snippet tags, it's very simple. If you are using
Rank Math SEO plugin, it comes with this feature built-in (other popular SEO plugins usually do too). For example, the tag information for this article is as follows:
However, you might notice that among these meta tags, the rating content is not visible.
To display a rating, you need to insert the review attribute.After adding it, code similar to the following will appear in the source code, which Google can then call.
,"review":{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4","bestRating":"5"},"author":{"@type":"Person","name":"Franky Wang"}},"aggregateRating":{"@type":"AggregateRating","ratingValue":"4.9","reviewCount":"186"},How to add review attributes
To add a review attribute to your website's posts or products, we can use external plugins. Here are two examples: 1. Using Rank Math: When you publish a post, click on the SEO settings section, and you will see a rating area where you can fill it in yourself.
Note: You need to enable rich snippets to use this feature.
2. Using the Schema Pro plugin.As the name suggests, this is a plugin specifically designed for Schema. Schema Pro can quickly add rich snippet information to your website, as shown in the image below:
You can create different types of rich snippets. If you want to display a rating, create a Review type.
After adding it, when you publish a post, it will include Review information, and you can fill it in directly. Once filled, you can see the corresponding values in the source code.
Schema Pro is a paid plugin. Naibabiji sells genuine lifetime serial numbers. If you need to purchase one, you can
look here。
Learn about Schema ProOf course, self-rated data isn't very fair, so Naiba personally believes that Google will eventually exclude these values. In the WordPress plugin repository, there are also many plugins that allow users to rate posts, letting users participate in the rating, which is relatively fairer. (However, anything based on voting can be manipulated, so there's no absolute fairness.)
3. Using the Everest Google Places Reviews plugin.Everest Google Places Reviews - Best WordPress Plugin To Showcase Google Places / Business Reviews. The reviews are relatively more objective because they pull data from Google user reviews, offering more rating styles.
Business userscan consider installing one.
Plugin URLNow
Google Search Console supports viewing rating reports.
Reference:- https://developers.google.com/search/docs/data-types/review-snippet
- https://schema.org.cn/docs/faq.html#0
- https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html
- https://schema.org/review
- https://rankmath.com/kb/rich-snippets/
- https://support.google.com/webmasters/thread/21375570?hl=en
This rating is officially referred to by Google asReview Summary。
However, you might notice that among these meta tags, the rating content is not visible.To display a rating, you need to insert the review attribute.After adding it, code similar to the following will appear in the source code, which Google can then call.
Note: You need to enable rich snippets to use this feature.2. Using the Schema Pro plugin.As the name suggests, this is a plugin specifically designed for Schema. Schema Pro can quickly add rich snippet information to your website, as shown in the image below:
You can create different types of rich snippets. If you want to display a rating, create a Review type.
After adding it, when you publish a post, it will include Review information, and you can fill it in directly. Once filled, you can see the corresponding values in the source code.
Schema Pro is a paid plugin. Naibabiji sells genuine lifetime serial numbers. If you need to purchase one, you canlook here。 Learn about Schema ProOf course, self-rated data isn't very fair, so Naiba personally believes that Google will eventually exclude these values. In the WordPress plugin repository, there are also many plugins that allow users to rate posts, letting users participate in the rating, which is relatively fairer. (However, anything based on voting can be manipulated, so there's no absolute fairness.)3. Using the Everest Google Places Reviews plugin.Everest Google Places Reviews - Best WordPress Plugin To Showcase Google Places / Business Reviews. The reviews are relatively more objective because they pull data from Google user reviews, offering more rating styles.Business userscan consider installing one.Plugin URLNowGoogle Search Console supports viewing rating reports.Reference:
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