Google first proposed the mobile-first indexing policy back in 2016. Over the past few years, over 70% of websites in Google search results have been indexed with mobile-first priority. Google's latest notification indicates that it will switch all websites to mobile-first indexing in September.
What does this mean for Google SEO?
First is the switch of the crawling agent.Common Google search bots include Desktop Googlebot and Mobile Googlebot. After September, Google's mainstream crawler will adopt the mobile Googlebot. If your website's interface is not suitable for mobile access, it will undoubtedly make Google perceive it as unfriendly to mobile users, which will indirectly affect indexing results and rankings.
Then there is the impact of the website template.For some large companies or older corporate websites, their PC and mobile versions are two separate domains, so it's necessary to properly coordinate and unify content, images, and other resources on both sides. For websites we build using WordPress, it's relatively simpler because we use responsive layout Themes, which automatically recognize the user's access device based on the browser and switch the layout to display content.
What can we do?
1. If you have separately designed a mobile webpage, according to Google's recommendation, switch to adaptive web design, which is what we call using a responsive layout. Google does not recommend using a separate subdomain, such as m., to build a mobile version, as this can cause confusion for search engines and users. 2. If you are already using an adaptive Theme template, you can also consider installing an AMP Plugin to make the mobile results more friendly in
Google SEO.
Reference:- Five Recommended WordPress AMP Plugins
- Google Mobile-First Indexing Announcement
Comments are closed
The comment function for this article is closed. If you have any questions, please feel free to contact us through other channels.