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Google Will Switch to Mobile-First Indexing in September

Google proposed the policy of mobile-first indexing as early as 2016. In recent years, over 70% of websites in Google search results have adopted mobile-first indexing. Google's latest notice indicates that it will switch all websites to mobile-first indexing in September. What does this mean for Google SEO? First, the switch of the crawling agent...

Updated on March 9, 2020 About 2 minutes read
Google将于9月切换为网页移动优先索引模式

Google first proposed the mobile-first indexing policy back in 2016. In recent years, over 70% of websites in Google search results have been indexed with mobile-first indexing. Google's latest notification indicates that it will switch all websites to mobile-first indexing in September.

What does this mean for Google SEO?

First, it's the switch of the crawling agent.

Common Google search bots include Desktop Googlebot and Mobile Googlebot. After September, Google's primary crawler will use the mobile Googlebot. If your website's interface is not suitable for mobile access, it will undoubtedly make Google perceive it as unfriendly to mobile users, which will indirectly affect indexing results and rankings.

Then, there's the impact on website templates.

Some large companies or older corporate websites have separate domains for their PC and mobile versions, so they need to coordinate resources such as content and images between the two sides.

However, websites built with WordPress are relatively simpler because they use responsive layout themes that automatically identify the user's device based on the browser and switch the layout to display content.

What can we do?

1. If you have designed a separate mobile web page, according to Google's recommendation, switch to responsive web design, i.e., adopt a responsive layout. Google does not recommend using a separate subdomain, such as m., to build a mobile version, as this can cause confusion for search engines and users.

2. If you are already using a responsive theme template, you can also consider installing an AMP plugin to make mobile results inGoogle SEO.

References:

  1. Five Recommended WordPress AMP Plugins
  2. Google Mobile-First Indexing Announcement
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