Today, a foreign trade business owner told Naiba: For SEO on foreign trade website articles, they know how to find keywords and use Yoast to add keywords when writing articles, optimizing the Yoast indicator to green. They persisted for half a year but couldn't continue. Why is this? The answer is incorrect keyword layout, no results, no hope, so they couldn't persist. In this article, Naiba discusses
how to layout keywords in articles for foreign trade website SEO, and
how to correctly use the Yoast SEO indicator。
How to correctly write an article suitable for SEO?
For SEO, the most important thing is to rely on articles, so article quality is very important. However, many people in foreign trade are fine with discussing business, but when it comes to writing articles, they struggle to come up with a few even with great mental effort, or they repeat the same content for months, feeling immense pressure. Persisting in writing original articles is quite difficult, but with practice, one can become skilled. In this article, Naiba uses practical examples to illustrate how to mine keywords and layout them within the article content for SEO optimization.
Step 1: Find Keywords
There are many third-party tools for finding keywords, you can refer to
the tools section of the Google SEO tutorial page. Here, Naibabiji directly uses Google search box dropdown suggestions as an example.

Let's take WordPress as an example. After entering WordPress, you can see many Google-recommended search terms in the dropdown. These are all terms with a certain search volume. We'll select one of them.
Introduction to Keyword Types:In the figure above, the term 'WordPress' is the main keyword, while the dropdown suggestions like 'wordpress login',
'wordpress download'are called derivative keywords, also known as common keywords. Terms like 'how to use wordpress to build a website' are considered long-tail keywords (other terms related to issues encountered with WordPress are also long-tail keywords).

Core keywords are few in number and highly competitive; common keywords are moderate in both quantity and difficulty; long-tail keywords are the most numerous, the least difficult to optimize, but also have the fewest searchers.
Notes on Keyword Selection: 1. When we write articles, we usually don't need to choose that kind of main keyword, because main keywords are highly competitive and not precise enough; it's difficult to rank articles for main keywords. Generally, when writing articles, we write about some long-tail keywords or moderately competitive keywords.
2. Main keywords are usually laid out on the website homepage, but it's also
necessary to choose the right main keyword. For example, if you are an SEO company, wouldn't choosing the keyword 'wordpress seo' as your website's main keyword be much more appropriate than just 'wordpress'? Similarly, 'wordpress tutorial' is also a good main keyword for a website.
3. Don't think that just because this keyword doesn't bring conversions, you shouldn't write about it.This is a problem many friends who have done Google Ads promotion encounter because they think these keywords can't bring conversions, so isn't writing about them a waste of time and effort? Actually, that's not the case. Take the keyword 'wordpress login' from this article as an example. It indeed cannot directly bring conversions, but it is an article about WordPress and also a WordPress tutorial. Naibabiji mainly introduces
using WordPress to build websites, so the article is related to WordPress. Doesn't this enhance your website's focus on the WordPress area? At the same time, this article I wrote is about
how to do keyword layout for articles on foreign trade websites. Doesn't this indirectly deepen the website's content in
Foreign Trade Website Building和
Google SEOthis area? If this article ranks, it will also increase the website's authority (i.e., website weight).
Step 2: Research articles related to the selected keywords

This research is relatively simple: take your keyword and search for it on Google, then read all the articles ranking on the first page. Analyze and summarize these top-ranking articles:
- what content they include;
- whether there is outdated information;
- whether there is incorrect information;
- whether you have more comprehensive information than they do.
Then, summarize and write an article on the same topic but with richer content.
Step 3: Write the article around the keywords
Here, Naiba won't demonstrate a specific article. Let's directly copy the content of the article ranking second (the first is the WordPress official login page) into the WordPress Admin Dashboard and see how they did the keyword layout and whether the Yoast SEO indicator light is green.

If you, like Naiba, find an article ranking first for a certain keyword in your industry to test, you will definitely find that whether it's Yoast SEO or
Rank Math, their SEO scores won't be very high.
What does this indicate?- You have a chance to beat this article as long as you write good content and properly implement Yoast's SEO suggestions;
- The suggestions from these SEO plugins can only be used as a reference. Don't treat it like exam-oriented education; everything should be based on article content and user experience.
After hearing Naiba say this, did the indicator light that just faintly lit up in your head suddenly go out again? Don't panic. Let Naiba tell you plainly: how to use keywords when writing articles is considered correct layout.
Summary of Article Keyword Layout
Overall, to correctly layout keywords and achieve Google search rankings, you only need to pay attention to the following points.
- Write articles around the keyword you researched, ensuring the content is newer, more detailed, and more authoritative than other top-ranking webpages;
- When writing, keep this keyword and some of its synonyms and related terms in mind, and use them appropriately;
- Add internal links and external links in appropriate places;
- Consider this article from the user's perspective. Place the content most users care about first, and secondary content later.
Of course, you still need to learn basic SEO writing techniques, such as including the keyword in the first paragraph of the article and in subheadings or related terms. SEO plugins like Yoast and Rank Math will also give you hints. Finally, if the article has opened up your thinking, I hope you can give Naiba a little encouragement to let me know my article was useful to you.

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