Methods for Keyword Layout in Foreign Trade Website Articles: It's Not Just About Turning the Yoast SEO Indicator Green.

Today, a foreign trade business owner told Naiba: When doing SEO for foreign trade website articles, they know how to find keywords and add them using Yoast when writing articles, optimizing Yoast's light to green. They persisted for half a year but couldn't continue. Why is this? The answer is incorrect keyword layout, no effect, no hope, so they couldn't persist. In this article, Naiba discusseshow to layout article keywords for SEO on a foreign trade website, andhow to correctly use the Yoast SEO indicator。

How to correctly write an article suitable for SEO?

For SEO, the most important thing is to rely on articles, so article quality is very important. However, many people in foreign trade are fine with discussing business, but when it comes to writing articles, they struggle to come up with a few even after racking their brains, or they repeat the same content for months, feeling immense pressure. Persisting in writing original articles is difficult, but with practice, one can become skilled. In this article, Naiba uses practical examples to show how to mine keywords and layout them within the article content for SEO optimization.

Step 1: Find Keywords

There are many third-party tools for finding keywords. You can refer tothe tools section of the Google SEO tutorial page. Naibabiji here will directly use Google search box dropdown suggestions as an example.Let's take WordPress as an example. After typing WordPress, you can see many Google-recommended search terms in the dropdown. These are all terms with a certain search volume. We'll select one of them.Introduction to Keyword Types:In the above image, the term 'WordPress' is the main keyword, while the dropdown suggestions like 'wordpress login',wordpress downloadare called derivative keywords, also known as common keywords. Phrases like 'how to use wordpress to build a website' are considered long-tail keywords (other terms related to issues encountered with WordPress are also long-tail keywords).Core keywords are fewer in number and highly competitive; common keywords are moderate in both quantity and difficulty; long-tail keywords are the most numerous, with the lowest optimization difficulty, but they also have the fewest searchers.Key Considerations for Keyword Selection: 1. When writing articles, we usually do not need to target main keywords, because main keywords are highly competitive and not precise enough; ranking an article for a main keyword is very difficult. Generally, when writing articles, we focus on long-tail keywords or keywords with moderate competition.2. Main keywords are typically targeted on the website homepage, but it is alsoessential to choose the appropriate main keyword. For example, if you are an SEO company, wouldn't choosing 'wordpress seo' as your website's main keyword be much more suitable than just 'wordpress'? Similarly, 'wordpress tutorial' is also a good main keyword for a website.3. Do not avoid writing about a keyword just because you think it won't bring conversions.This is a common issue encountered by many friends who have run Google Ads campaigns, as they feel these terms cannot drive conversions, so why waste time and effort writing about them? Actually, that's not the case. Take the term 'wordpress login' from this article as an example; it indeed may not directly lead to conversions, but it is an article about WordPress and also a WordPress tutorial. Naibabiji primarily introducesusing WordPress to build websites, so the article is related to WordPress, doesn't it enhance your website's focus on the WordPress niche? At the same time, this article is abouthow to do keyword layout for articles on foreign trade websites, doesn't it indirectly deepen the website's content inForeign Trade Website Building和Google SEOthis area? If this article ranks, it will also increase the website's authority (i.e., website weight).

Step 2: Research articles related to the selected keywords

This research is relatively simple: take your keyword, search it on Google, and review the top-ranking articles. Analyze and summarize these top-ranking articles:

1. what content they include;
2. whether there is outdated information;
3. whether there is incorrect information;
4. whether you have more comprehensive information than they do.

Then, compile and write an article on the same topic with richer content.

Step 3: Write the article around the keywords

Here, Naiba will not demonstrate a specific article. Instead, we directly copy the content of the article ranking second (first is the WordPress official login page) into the WordPress Admin Dashboard, and let's see how they implemented keyword layout and whether the Yoast SEO indicator light is green.If you, like Naiba, find and test an article ranking first for a certain keyword in your industry, you will definitely discover that, whether it's Yoast SEO orRank Math, their SEO scores are not very high.What does this indicate?

1. You have an opportunity to outperform this article, as long as you write good content and properly address these SEO prompts from Yoast;
2. These SEO plugin suggestions should only be used as references, not as exam-oriented education. Everything should prioritize article content and user experience.

After hearing Naiba's explanation, did the faint indicator light that just lit up in your mind suddenly go out again? Don't panic. Let Naiba put it plainly: how to use keywords correctly when writing articles is considered proper keyword placement.

Summary of Article Keyword Layout

In summary, to properly place keywords and achieve Google search rankings, you only need to pay attention to the following points.

• Write articles around the keyword you researched, ensuring the content is newer, more detailed, and more authoritative than the web pages currently ranking ahead.
• When writing, keep this keyword and some of its synonyms or related terms in mind, and use them where appropriate.
• Add internal links and external links in appropriate locations.
• Consider the article from the user's perspective. Place the content most users care about first, and secondary content later.

Of course, you still need to learn basic SEO writing techniques, such as including the keyword in the first paragraph of the article, and in subheadings or related terms. SEO plugins like Yoast and Rank Math will also give you prompts. Finally, if this article has opened up new ideas for you, I hope you can give Naiba a small encouragement to let me know my article was useful to you.