If you have read some SEO books or articles, you might have come across the notion that a page should only have one H1 tag, typically the article title. However, Google stated in October last year that having multiple H1 tags is fine. So, what should we do when building websites? Naiba shares his perspective.
Google Says Multiple H1 Tags Are Okay
Video link: https://www.youtube.com/watch?v=zyqJJXWk0gk According to the SEO knowledge we previously understood, it's best for a page to have only one H1 tag. H tags, when we write articles in WordPress, we can see from Heading 1 all the way to Heading 6.
The H1 tag carries the highest weight, representing the main topic of the article. The weight decreases progressively for subsequent heading levels. Therefore, when designing website templates, this issue is considered. For example, some websites have the logo as H1, the article title also as H1, and possibly other H1 tags elsewhere, resulting in multiple H1 tags on a single page. Most SEO practitioners consider this practice to be less than ideal. However, in the video, Google responded to the question about multiple H1 tags, stating that Google doesn't mind if you have multiple H1 tags; it can recognize them, and you can use multiple H1 tags on a page. After Google expressed this view, foreign SEO agencies began testing. After a period of testing, they changed half of their article titles to H1 and kept the other half as H2. The final result showed no significant change in rankings and traffic, so they reverted the changes.
What Should We Do?
Heading tags, also known as H tags, consist of six different sizes in HTML. They are tags used in webpage HTML to emphasize text headings, defined by tags <h1>, <h2>, <h3> up to <h6>. Their essence is to present content structure. There are six pairs, with text size decreasing from large to small, indicating a decrease in importance, i.e., weight reduces progressively. (From
Baidu Baike）
Mozilla's introduction to heading tags suggests:
- Do not use lower-level headings to reduce font size; instead, use the CSS font-size property.
- Avoid skipping heading levels: always start from <h1>, then use <h2>, and so on.
It can be seen that browser manufacturers hold a similar view on H tags: H1 is the most important, and levels should not be skipped. Therefore,
Naiba's perspective on the usage of H1 tags remains:Try to ensure the website contains only one H1 tag, which is the webpage title. However, if your website's logo is also an H1 tag, you can modify the code to make the logo H1 on the homepage and H2 on article pages. If you cannot modify the code, having both the logo and title as H1 should not have a significant impact on Google. Google is quite intelligent, but it's not guaranteed that when you change themes next time, it will revert to having only one H1 tag. Within webpage content, you can appropriately use H2, H3, and other subheadings for layout. Keywords can also be inserted into headings (Naiba uses subheadings more for user readability, combined with
Table of Contents Pluginfor better effect.) You just need to remember one thing,
Google SEOThe main focus is on user experience. As long as you believe it helps user experience, how you use H1 tags is not a problem.
References:- https://moz.com/blog/h1-seo-experiment
- https://developer.mozilla.org/zh-CN/docs/Web/HTML/Element/Heading_Elements
Video link: https://www.youtube.com/watch?v=zyqJJXWk0gk According to the SEO knowledge we previously understood, it's best for a page to have only one H1 tag. H tags, when we write articles in WordPress, we can see from Heading 1 all the way to Heading 6.
The H1 tag carries the highest weight, representing the main topic of the article. The weight decreases progressively for subsequent heading levels. Therefore, when designing website templates, this issue is considered. For example, some websites have the logo as H1, the article title also as H1, and possibly other H1 tags elsewhere, resulting in multiple H1 tags on a single page. Most SEO practitioners consider this practice to be less than ideal. However, in the video, Google responded to the question about multiple H1 tags, stating that Google doesn't mind if you have multiple H1 tags; it can recognize them, and you can use multiple H1 tags on a page. After Google expressed this view, foreign SEO agencies began testing. After a period of testing, they changed half of their article titles to H1 and kept the other half as H2. The final result showed no significant change in rankings and traffic, so they reverted the changes.
Mozilla's introduction to heading tags suggests:
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