If you have read some SEO books or articles, you might have come across the suggestion that a page should only have one H1 tag, typically the article title. However, Google stated last October that having multiple H1 tags is fine. So, what should we do when building a website? Naiba shares his perspective.

Google Says Multiple H1 Tags Are Okay

Video link: https://www.youtube.com/watch?v=zyqJJXWk0gk According to the SEO knowledge we previously understood, it's best for a page to have only one H1 tag. When writing articles in WordPress, we can see heading tags from Heading 1 to Heading 6.The H1 tag carries the highest weight, representing the main topic of the article, with decreasing weight for subsequent headings. Therefore, when designing webpage templates, this issue is considered. For example, some websites have the logo as H1, the article title as H1, and possibly other H1s elsewhere, resulting in multiple H1 tags on a single page. Most SEO practitioners consider this practice unfriendly. In the video, Google addressed the question about multiple H1 tags, stating that Google doesn't mind if you have multiple H1 tags; it can recognize them, and you can use multiple H1 tags on a page. After Google expressed this view, foreign SEO agencies began testing. After this period of testing, they changed half of the article titles to H1 and kept the other half as H2. The final result showed no significant change in rankings and traffic, so they reverted the changes.

What Should We Do?

Heading tags, also known as H tags, consist of six different sizes in HTML. They are tags used in webpage HTML to emphasize text titles, defined by tags

,

,

up to

. Their essence is to present content structure. There are six pairs, with text size decreasing from large to small, indicating decreasing importance, i.e., decreasing weight. (FromBaidu Baike） mozilla's introduction to heading tags suggests:

1. Do not use lower-level headings to reduce the font size of a title; instead, use the CSS font-size property.
2. Avoid skipping heading levels: always start with

   , then use

   , and so on.

It can be seen that browser manufacturers hold the same view regarding H tags: H1 is the most important, and levels should not be skipped. Therefore,Naiba's view on the usage of H1 tags remains:Try to ensure the website contains only one H1 tag, which is the webpage title. However, if your website's logo is also an H1 tag, you can modify the code to make the logo H1 on the homepage and H2 on article pages. If you cannot modify the code, having both the logo and title as H1 should not have a significant impact on Google; Google is quite smart. However, it's not guaranteed that when you change themes next time, it might revert to having only one H1 tag. Within webpage content, you can appropriately use H2, H3, and other subheadings for layout. Keywords can also be inserted into headings (Naiba uses subheadings more for user reading convenience, paired withTable of Contents Pluginfor better results.) You just need to remember one thing:Google SEOFocus mainly on user experience. As long as you believe it helps user experience, how you use H1 tags is not a problem.Reference:

• https://moz.com/blog/h1-seo-experiment
• https://developer.mozilla.org/zh-CN/docs/Web/HTML/Element/Heading_Elements