Change Domain and Use Google Address Change Tool to Reduce SEO Risks

Friends who do SEO know that after changing a domain, you must set up a 301 redirect for the old domain to reduce the SEO impact of changing the website address. Google has now launched an Address Change Tool, which can more conveniently help us modify and migrate domains.

Address Change Tool Introduction

You can use the Address Change Tool when you migrate your website from one domain or subdomain to another domain or subdomain: for example, from example.com to example.org or example2.com. This tool informs Google of your change and helps reflect the migration from the old site to the new site in Google Search results. Simply put, if you want to change from a previous domain like baidu.com to google.com, you can use this feature. Google will prioritize switching the indexed data of your old domain to the new domain in its own database, which is faster than a 301 redirect.

Specific Usage Method

Step One, Preparation

First, after you change your website's domain, you need to set up a 301 redirect for the old website's domain. The method for 301 redirect can be referred toLNMP One-Click Package nginx 301 Force Redirect to HTTPS Tutorialthe code inside, modify the configuration file of the old website to the new website's (for nginx)

server {
listen 80;
server_name 老域名;
return 301 https://blog.naibabiji.com$request_uri;
}
server {
listen 443 ssl;
server_name 老域名;
return 301 https://blog.naibabiji.com$request_uri;
}

Step Two: Using the Address Change Tool

Before using the Address Change Tool, you need to ensure you have added and verified both the old and new domains inSearch Consoleand that both domains are under the same Google account. Then open theGoogle Address Change Tooland follow the instructions provided in the tool. After verification passes, Google will begin processing your migration request.Simultaneously, Google requires you to maintain the redirect from the old website for at least 180 days. If after 180 days you can still see data from the old website in Google Search, then you need to maintain the redirect for longer. After the 180-day period, if the old site still exists and is crawlable, Google will not recognize any relationship between the old site and the new site and will treat the old site as an unrelated website.

Cancel Address Change Request

If you decide not to change the domain, you can submit a cancellation request within 180 days. Alright, that's the introduction to Google's Address Management Tool. Friends who want to change domain names/addresses can make full use of this tool to migrate traffic and authority from the old website to the new one. For a detailed introduction, visit https://support.google.com/webmasters/answer/9370220