If a foreign trade professional chooses to build their own independent website, there is certainly some intention to promote the site through Google SEO. However, many foreign trade professionals accustomed to platforms lack experience in independent website operation. Here, Naiba briefly introduces how to write products and news articles for independent websites to benefitGoogle SEO optimization。
First,you can simply understand that doing SEO is about user experience.
Therefore,the products and articles on our website should be approached from the perspective of user experience.
1. First, let's talk about how to handle products on an independent website to benefit SEO and user experience.
The image above shows the layout of most foreign trade website product pages. This screenshot is fairly standard, with images, text, and product parameters.
I believe you have seen product pages with only images and no text.
Or the introduction content is all like Taobao, with text written on the images.
Naiba wants to remind you here thatif a product introduction page consists entirely of images, it is not beneficial for SEO search engine optimization.. Because search engines cannot accurately recognize the text on your images, they don't know your text content.
At the same time, if your product introduction page has rich text content, you can intersperse keywords within the text, which is beneficial for keyword ranking.
For a relatively well-done product page introduction, you can refer to the product page of this foreign trade website:
https://www.alppm.com/product/clear-pvc-boxes-wholesale/
You can see their product page has rich images and text, as well as user reviews.
Compared to just a few images and parameter descriptions, isn't the personal experience better? And within so much text, you can insert the keyword PVC Boxes or synonyms, indirectly doing SEO optimization.
Especially if you have a 2C website, relying solely on images on your product introduction page to get customers to buy is not that easy. Even on Taobao, images have text descriptions and explanations to dispel customer doubts and let them buy with confidence.
2. Next, let's talk about news article pages.
Whether an independent website is being operated diligently can be judged from the frequency and content of its article updates, as shown in the following two images.
Obviously, these articles were not written with care, just going through the motions.
Still using the website demonstrated above, refer to their article:
https://www.alppm.com/main-reasons-why-buyers-would-not-take-in-a-product-due-to-packaging/
The article has a clear table of contents, interspersed with corresponding product promotion links, seamlessly connecting articles and products. Moreover, the article includes internal links to other articles, linking the entire website.
Whether you are an industry insider or an outsider, after reading their articles, regardless of the product, it at least gives the impression that this website is very professional.
In addition, many foreign trade people feel that there is nothing to write about on their websites. Let's take a look at the article below, which almost every company has experienced.
https://www.itrucolor.com/blogs/news/itrucolor-back-to-work
You may feel that this kind of article doesn't have much effect.
However, when competitors' web pages are not updated, having one more article on your page with a few more keywords will tilt Google's algorithm ranking slightly in your favor.
Moreover, your customers will know that you have started work, can cooperate and place orders, and they will also see your efforts, deepening their trust.
The above is Naiba's analysis of daily products and articles for foreign trade company websites.SEO OptimizationThe suggestions are not very systematic; they merely convey a concept. Those who can understand will understand; those who cannot, Naiba cannot help. Expressiveness is limited, and SEO requires more personal practice. No matter how much experience is imparted, it is useless if you do not take action.