If foreign trade professionals choose to build their own independent website, there is certainly some intention to promote the website through Google SEO. However, many foreign trade professionals used to platforms have no experience in operating independent websites. Naiba here briefly introduces how to write products and news articles for independent websites to be beneficial for
Google SEO Optimization. First,
You can simply understand that doing SEO is about user experience.Therefore,
the products and articles on our website should be approached from the perspective of user experience. 1. First, let's talk about how independent website products should be done to benefit SEO and user experience. 
The image above shows the product page layout of most foreign trade websites. The screenshot is fairly standard, with images, text, and product parameters. I believe you have seen product pages that only have pictures and no text. Or where all the introduction content is like on Taobao, with text written on top of the images. What Naiba wants to remind everyone here is that
If a product introduction page consists entirely of images, it is not conducive to SEO (Search Engine Optimization).Because search engines cannot accurately recognize the text on your images, they cannot understand your textual content. At the same time, if your product introduction page has rich textual content, you can intersperse keywords within the text, which is beneficial for keyword rankings. For a relatively well-done product page example, you can refer to the product page of this foreign trade website: https://www.alppm.com/product/clear-pvc-boxes-wholesale/. You can see their product page has rich images and text, along with user reviews. Compared to just a few lonely images and parameter descriptions, isn't the user experience better? Moreover, within all this text, you can insert keywords like 'PVC Boxes' or synonyms, indirectly performing SEO optimization. Especially if you have a B2C website, relying solely on images on your product introduction page to make customers purchase is not that easy. Even on Taobao, there are text introductions and explanations on the images to address customer doubts and allow them to purchase with confidence.
II. Now let's talk about news/article pages.Whether an independent website is being operated diligently can be judged from the frequency and content of its article updates, as shown in the following two images.
Clearly, these articles were not written with care; they are perfunctory. Again, referring to the demonstration website mentioned earlier, take a look at others' articles. https://www.alppm.com/main-reasons-why-buyers-would-not-take-in-a-product-due-to-packaging/. The article content has a clear table of contents, and it also includes corresponding product recommendation links, seamlessly connecting the article with products. Furthermore, the article includes internal links to other articles, creating connections throughout the entire website. Whether you are an industry professional or an outsider, after reading their articles, regardless of the products, it at least gives the impression that the website is very professional. Additionally, many foreign trade professionals feel they have nothing to write about for their website. Let's look at the following article; almost every company has experienced this situation. https://www.itrucolor.com/blogs/news/itrucolor-back-to-work. You might feel this type of article isn't very useful. However, when competitors' web pages are not updated, having one more article on your page with a few more keywords will cause Google's algorithm ranking to tilt slightly in your favor. Moreover, your customers will know you are back to work, ready to cooperate and place orders, and they will see your efforts, which also deepens trust. The above are Naiba's suggestions regarding daily products and articles for foreign trade enterprise websites.
SEO OptimizationThe writing is not very systematic, just conveying a concept. Those who can understand will understand; for those who cannot, Naiba can't help it, as expressive ability is limited. SEO also requires more personal practice; no matter how much experience is imparted, it is useless if you don't put it into operation.
The image above shows the product page layout of most foreign trade websites. The screenshot is fairly standard, with images, text, and product parameters. I believe you have seen product pages that only have pictures and no text. Or where all the introduction content is like on Taobao, with text written on top of the images. What Naiba wants to remind everyone here is thatIf a product introduction page consists entirely of images, it is not conducive to SEO (Search Engine Optimization).Because search engines cannot accurately recognize the text on your images, they cannot understand your textual content. At the same time, if your product introduction page has rich textual content, you can intersperse keywords within the text, which is beneficial for keyword rankings. For a relatively well-done product page example, you can refer to the product page of this foreign trade website: https://www.alppm.com/product/clear-pvc-boxes-wholesale/. You can see their product page has rich images and text, along with user reviews. Compared to just a few lonely images and parameter descriptions, isn't the user experience better? Moreover, within all this text, you can insert keywords like 'PVC Boxes' or synonyms, indirectly performing SEO optimization. Especially if you have a B2C website, relying solely on images on your product introduction page to make customers purchase is not that easy. Even on Taobao, there are text introductions and explanations on the images to address customer doubts and allow them to purchase with confidence.II. Now let's talk about news/article pages.Whether an independent website is being operated diligently can be judged from the frequency and content of its article updates, as shown in the following two images.
Clearly, these articles were not written with care; they are perfunctory. Again, referring to the demonstration website mentioned earlier, take a look at others' articles. https://www.alppm.com/main-reasons-why-buyers-would-not-take-in-a-product-due-to-packaging/. The article content has a clear table of contents, and it also includes corresponding product recommendation links, seamlessly connecting the article with products. Furthermore, the article includes internal links to other articles, creating connections throughout the entire website. Whether you are an industry professional or an outsider, after reading their articles, regardless of the products, it at least gives the impression that the website is very professional. Additionally, many foreign trade professionals feel they have nothing to write about for their website. Let's look at the following article; almost every company has experienced this situation. https://www.itrucolor.com/blogs/news/itrucolor-back-to-work. You might feel this type of article isn't very useful. However, when competitors' web pages are not updated, having one more article on your page with a few more keywords will cause Google's algorithm ranking to tilt slightly in your favor. Moreover, your customers will know you are back to work, ready to cooperate and place orders, and they will see your efforts, which also deepens trust. The above are Naiba's suggestions regarding daily products and articles for foreign trade enterprise websites.SEO OptimizationThe writing is not very systematic, just conveying a concept. Those who can understand will understand; for those who cannot, Naiba can't help it, as expressive ability is limited. SEO also requires more personal practice; no matter how much experience is imparted, it is useless if you don't put it into operation.
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