If a foreign trade professional chooses to build their own independent website, there is certainly some intention to promote the site through Google SEO. However, many foreign trade professionals accustomed to platforms lack experience in independent website operation. Here, Naiba briefly introduces how to write products and news articles for independent websites to benefit
Google SEO optimization. First,
you can simply understand that doing SEO is about user experience.Therefore,
the products and articles on our website should be approached from the perspective of user experience. 1. First, let's talk about how to handle products on an independent website to benefit SEO and user experience. 
The image above shows the layout of product pages on most foreign trade websites. The screenshot is fairly standard, with images, text, and product parameters. I believe you have seen product pages that only have images and no text, or where all the introduction content is written on the images, similar to Taobao. Naiba wants to remind everyone that
if a product introduction page consists entirely of images, it is not beneficial for SEO search engine optimization.Because search engines cannot accurately recognize the text on your images, they won't know your textual content. At the same time, if your product introduction page has rich textual content, you can also incorporate keywords within the text, which is beneficial for keyword ranking. For a relatively well-done product page introduction, you can refer to the product page of this foreign trade website: https://www.alppm.com/product/clear-pvc-boxes-wholesale/. You can see their product page has rich images and text, as well as user reviews. Compared to just a few lonely images and parameter descriptions, isn't the user experience better? Moreover, within all this text, you can insert keywords like 'PVC Boxes' or synonyms, indirectly performing SEO optimization. Especially if you have a B2C website, relying solely on images on your product introduction page to make customers purchase isn't that easy. Even on Taobao, there are text introductions and explanations on the images to address customer doubts and allow them to purchase with confidence.
2. Next, let's talk about news article pages.Whether an independent website is being operated diligently can be judged from the frequency and content of its article updates, as shown in the following two images.
It is evident that these articles were not written with care and are merely perfunctory. Taking the same website demonstrated above as an example, let's refer to others' articles. https://www.alppm.com/main-reasons-why-buyers-would-not-take-in-a-product-due-to-packaging/ The article content has a clear table of contents and also includes corresponding product recommendation links, seamlessly connecting the article with products. Moreover, the article contains internal links to other articles, creating connections throughout the entire website. Whether you are an industry professional or an outsider, after reading their articles, regardless of the products, it at least gives the impression that the website is very professional. Additionally, many in foreign trade feel they have nothing to write about on their websites. Let's look at the following article; almost every company has experienced this. https://www.itrucolor.com/blogs/news/itrucolor-back-to-work You might think such an article is not very useful. However, when competitors' web pages are not updated, having one more article on your page with a few more keywords will tilt Google's algorithm ranking slightly in your favor. Moreover, your customers will know you have resumed work, can cooperate and place orders, see your efforts, and trust will deepen. The above is Naiba's advice on daily products and articles for foreign trade enterprise websites.
SEO OptimizationThe suggestions are not very systematic; they merely convey a concept. Those who can understand will understand; those who cannot, Naiba cannot help. Expressiveness is limited, and SEO requires more personal practice. No matter how much experience is imparted, it is useless if you do not take action.
The image above shows the layout of product pages on most foreign trade websites. The screenshot is fairly standard, with images, text, and product parameters. I believe you have seen product pages that only have images and no text, or where all the introduction content is written on the images, similar to Taobao. Naiba wants to remind everyone thatif a product introduction page consists entirely of images, it is not beneficial for SEO search engine optimization.Because search engines cannot accurately recognize the text on your images, they won't know your textual content. At the same time, if your product introduction page has rich textual content, you can also incorporate keywords within the text, which is beneficial for keyword ranking. For a relatively well-done product page introduction, you can refer to the product page of this foreign trade website: https://www.alppm.com/product/clear-pvc-boxes-wholesale/. You can see their product page has rich images and text, as well as user reviews. Compared to just a few lonely images and parameter descriptions, isn't the user experience better? Moreover, within all this text, you can insert keywords like 'PVC Boxes' or synonyms, indirectly performing SEO optimization. Especially if you have a B2C website, relying solely on images on your product introduction page to make customers purchase isn't that easy. Even on Taobao, there are text introductions and explanations on the images to address customer doubts and allow them to purchase with confidence.2. Next, let's talk about news article pages.Whether an independent website is being operated diligently can be judged from the frequency and content of its article updates, as shown in the following two images.
It is evident that these articles were not written with care and are merely perfunctory. Taking the same website demonstrated above as an example, let's refer to others' articles. https://www.alppm.com/main-reasons-why-buyers-would-not-take-in-a-product-due-to-packaging/ The article content has a clear table of contents and also includes corresponding product recommendation links, seamlessly connecting the article with products. Moreover, the article contains internal links to other articles, creating connections throughout the entire website. Whether you are an industry professional or an outsider, after reading their articles, regardless of the products, it at least gives the impression that the website is very professional. Additionally, many in foreign trade feel they have nothing to write about on their websites. Let's look at the following article; almost every company has experienced this. https://www.itrucolor.com/blogs/news/itrucolor-back-to-work You might think such an article is not very useful. However, when competitors' web pages are not updated, having one more article on your page with a few more keywords will tilt Google's algorithm ranking slightly in your favor. Moreover, your customers will know you have resumed work, can cooperate and place orders, see your efforts, and trust will deepen. The above is Naiba's advice on daily products and articles for foreign trade enterprise websites.SEO OptimizationThe suggestions are not very systematic; they merely convey a concept. Those who can understand will understand; those who cannot, Naiba cannot help. Expressiveness is limited, and SEO requires more personal practice. No matter how much experience is imparted, it is useless if you do not take action.
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