What is Baidu Xiongzhang Account and what does it do? The purchased DUX theme includes Xiongzhang Account settings, how should they be configured? In this article, Naiba will discuss Baidu Xiongzhang Account with everyone.
What is Baidu Xiongzhang Account?
Simply put, it is an account system launched by Baidu, and you get one by registering.
In complex terms, Baidu Xiongzhanghao is an identity account for various content and service providers such as webmasters, self-media, developers, and merchants to enter Baidu. This account enables interoperability across various platforms including Baidu Search Service Platform, Baidu Data Open Platform, Baijiahao Self-Media Platform, and User Operations Platform. Based on Xiongzhanghao, content and service providers can have their high-quality content or services indexed and recommended by Baidu, thereby better reaching users across the entire network. Based on Xiongzhanghao, content and service providers can also achieve precise user retention and comprehensive interactive communication, thus deeply meeting diverse user needs.
What is the use of Baidu Xiongzhang Account?
For webmasters, the benefit of Baidu Xiongzhanghao is that it can increase the speed and quantity of website indexing.
The downside is that if you publish an article on Baijiahao (Baidu's self-media platform), it will rank better than the same article on your website.
How to register and set up Baidu Xiongzhang Account?
If you want to register for a Baidu Xiongzhang Account, click the link below and follow the requirements to register.
After registration is complete, you can see the following interface. Commonly used by ordinary webmasters are the Search Resource Platform and Baijiahao Platform; webmasters with technical skills and resources use all the features.
In the site daily submission section of the Search Resource Platform, select API submission. You can see an appid and token value. Fill these into your theme orBaidu Search Promotion Pluginto enable automatic submission of website articles.
For example, the DUX theme comes with Baidu Xiongzhang Account settings. You can fill in the corresponding values to achieve automatic submission.
Of course, if automatic submission is not available, manual submission works the same, just a bit more complicated.
After submission, you can see the indexing effect feedback, as shown below:
Baidu Xiongzhang Account has also changed several times; it's unclear how long it will persist. Previously, Baidu search results were basically dominated by Xiongzhang Account, which annoyed many netizens and drew complaints. Recently, it hasn't had such high weight, but if you care about Baidu indexing, you can still register one.