Foreign Trade Website SEO Analysis_Zhongtian Yadong Logistics Company_ztt-adp Optimization Suggestions

Is It Good for a Company to Hire a Professional Web Development Company to Build a Website?? For companies lacking in-house talent for website development, hiring a web development company seems like the first choice. However, if you encounter the company analyzed in this article,Logistics Official Websitethe company that built the website, then it isa major pitfall. This article analyzes the SEO of a website belonging to an international logistics company:Zhongtian Yadong, full name:Zhongtian Technology Group Shanghai Yadong Supply Chain Management Co., Ltd.Their official website address is:http://www.ztt-adp.com/Next,Naibabijilet's analyze with everyoneZhongtian Yadongthe existingSEO issues with the official website。

SEO Issues with the Website

From the look of their official website, it is quite beautiful, and it has both Chinese and English versionsmultilingual website, with fairly comprehensive functionality.However, a website being merely beautiful is not enough. The Zhongtian Yadong website has some obvious issues, both in terms of website SEO and user experience. Below, Naiba will analyze them one by one.

1. Missing Website Title

When you open their website, you will immediately notice that the website title is actually missing, directly displaying the URL. Checking their website's indexing status via Baidu, and looking at the Zhongtian Yadong domain's whois information, reveals that for a website established over five years, the total number of indexed pages is only 16, and all of them are pages without titles. It can be concluded that this company has done no website SEO whatsoever and lacks the most basic understanding of SEO.If a customer searches for „Zhongtian Yadong“ on Baidu, Baidu will automatically modify the information to a website company„s details; otherwise, it“s likely that their company wouldn„t even show up in Baidu search results.

2. Missing Description

From the webpage source code, the TKD (Title, Keywords, Description) is missing on the homepage and other pages of the Zhongtian Yadong official website.Currently, SEO for websites no longer heavily emphasizes the content of keywords, so leaving them blank is acceptable. However, Zhongtian Yadong's website lacks not only titles but also descriptions. If the goal is to attract more organic traffic from Baidu, it is advisable to include a description, such as outlining the company's main business and a brief introduction.

3. Lack of Content Updates

Based on articles published on the new version of the official website, there have been no updates since June 13, 2018. Although corporate websites typically have less content, it's best to maintain regular article updates, even if they are just industry news.

4. Lack of Website Hierarchy

If you visit their website, you should see a category called 'News & Updates.' Clicking into it, you won't find a news list page, and the article detail pages lack breadcrumb navigation, which hinders search engine crawling. Within 'News & Updates,' there's also a 'Company News' category with zero content—quite awkward.

5. Website Images Too Large, Loading Too Slow

The homepage slideshow is visually appealing, but the images are too large. Given that Zhongtian Yadong's server bandwidth is likely limited, images appear blurry and load slowly on first visit, negatively impacting user experience. They could consider compressing images, using a CDN, or upgrading server bandwidth to address these issues. For example:using Upyun to accelerate WordPress websites(Other websites can also use Upyun for acceleration.)

Website SEO Recommendations

Overall, the SEO issues with Zhongtian Yadong's website have been analyzed in these five points; other minor details won't be elaborated further. So,What are the benefits of website SEO?The most direct benefit is acquiring customers from search engines. For instance, take the category 'International Freight Forwarding Logistics' on Zhongtian Yadong's official website. What do Baidu search results look like? As shown in the image below:It can be seen that among the search results, only Gangbang Logistics is a genuine international logistics company, indicating low competition. Therefore, implementing good SEO is essential. As forSEO recommendations for Zhongtian Yadong's website,it's straightforward: fix all identified issues, properly write the website's TKD, improve site hierarchy, optimize images, regularly update articles, and incorporate relevant business keywords. Finally, Naiba still recommends that friends who want to build their own websites consider usingWordPress Installation WebsiteWordPress. If you're not familiar with it, you can seek help for setup, such as Naiba'swebsite hosting serviceWordPress Website Building Coaching Service. WordPress is an excellent content management platform that is SEO-friendly. As long as the person building your website does the foundational work properly upfront and you maintain regular article updates,website SEOthe results won't be poor.

Why Enterprise Websites Often Neglect SEO

Naiba inBuild a WebsiteDuring the process, I often see corporate websites that are poorly made, with no consideration for user experience or SEO. I wonder why these companies are unwilling or haven't considered improving their website SEO. Previously, I even offered to help a friend's sister build a website (also in international logistics), but she showed no interest. Later, I concluded thatthe reasons why corporate websites neglect SEOare likely the following.①、The boss has no concept of website SEOThis is probably a major reason, as most business owners in the market today are older and have no understanding of website SEO, let alone how to implement it effectively.②、The website has no hope for SEOSEO results are slow and take a long time, leading many to distrust SEO professionals ('What? You charge me so much and tell me it will take months or half a year to see results?'). Another possibility is being scammed by shady SEO companies, leading to skepticism: 'Go away, don't fool me—SEO is a scam.'③、The company's business is thriving and doesn't need the traffic from SEOYes, that confident. For example, Zhongtian Yadong, analyzed in this article, likely has many loyal, long-term clients, so they don't prioritize their website (similar to Naiba's friend's sister). However, their salespeople are developing new clients on foreign trade forums, which is awkward. Why not focus on both the website and forums?

Future Updates

After publishing this article, I accidentally checked the website statistics and found that people are still searching forztt-adp.com company email、email forum、Contact Information、Co., Ltd. Although it's unclear why they don't directly visit the Zhongtian Yadong official website and instead search this way, it's evident that people are still searching for 'Zhongtian Yadong,' indicating the website's usefulness. Friends interested in building a website can consider Naiba'swebsite hosting service。 Finally, here is the contact information for Zhongtian Yadong:

• Phone: 021-80111658 (Main Line)
• Email:fairy.yao@ztt-adp.com (Yao Ying, Sales Director)
• Address: Unit B, 23rd Floor, New Shanghai City Plaza, No. 33 Henan South Road, Huangpu District, Shanghai