Is it good for a company to hire a professional website building company to create a website?? For companies lacking talent in website development, seeking help from a website building company seems to be the first choice. However, if you encounter the company mentioned in this article that built the
Logistics Official Websitefor this
stepped into a big pitfall. This article analyzes the website SEO of an international logistics company:
Zhongtian Yadong, full name:
Zhongtian Technology Group Shanghai Yadong Supply Chain Management Co., Ltd.Their official website address is:
http://www.ztt-adp.com/Next,
Naibabijilet's analyze with everyone
Zhongtian Yadongthe
SEO issues。
Website SEO Issues
existing on the official website. From their official website, it looks quite beautiful, and it is a
multilingual websitein Chinese and English, with comprehensive features.
However, a website being merely beautiful is not enough. The Zhongtian Yadong website has some obvious issues both in terms of website SEO and user experience. Below, Naiba will analyze them one by one.
1. Missing website title
When you open their website, you will clearly notice that the website title is missing, and the URL is displayed directly. Checking their website's indexing status on Baidu, based on the Zhongtian Yadong domain whois information, the website, which has been established for over five years, has a total of only 16 indexed pages, all of which are pages without titles. It can be concluded that this company has not done any website SEO and lacks the most basic understanding of SEO.
If a customer searches for „Zhongtian Yadong“ on Baidu, Baidu will automatically modify and add information from a website building company; otherwise, their company might not even be found on Baidu.
2. Missing description
From the webpage source code, the Zhongtian Yadong official website homepage and other pages lack TKD. (TKD: Title, Keywords, and Description)
Currently, website SEO does not place much emphasis on the content of keywords, so leaving it blank is acceptable. However, besides the title, the Zhongtian Yadong website also lacks a description. If they want to obtain more organic traffic from Baidu, it is still recommended to write a description. For example, describe the company's main business and provide a brief introduction.
3. Lack of content updates
From the articles published on the new version of the official website, there have been no updates since June 13, 2018. Although enterprise websites typically have less content, it is best to maintain publishing articles periodically, even if they are just industry news.
4. Lack of website hierarchy
If you visit their website, you should see a category called "News & Updates." Clicking into it, you cannot find a news list page, and the article detail pages also lack breadcrumb navigation, which is not conducive to spider crawling. After entering "News & Updates," you can also see a "Company News" category with zero content. Truly awkward.
5. Website images are too large, loading too slowly
Although the slideshow on the website homepage is beautiful, the images are too large, and Zhongtian Yadong's server bandwidth is presumably limited. Therefore, upon first visit, the images are blurry and load slowly. This is a poor user experience. They could consider compressing images, using a CDN, or upgrading server bandwidth to resolve these issues. For example:
using UPYun to accelerate your WordPress website(Other websites can also use Upyun for acceleration)
Website SEO Suggestions
Generally, the SEO issues existing on the Zhongtian Yadong website are analyzed in these five points; other detailed issues will not be elaborated. So,
What are the benefits of website SEO?? The most direct way is to acquire customers from search engines. A simple example: for the category 'International Freight Forwarding Logistics' on the Zhongtian Yadong website, what do the Baidu search results look like? As shown in the figure below:
It can be seen that among the search results, the only genuine international logistics company is Gangbang Logistics, indicating low competition. Therefore, doing SEO well is still very necessary. And
SEO Recommendations for the Zhongtian Yadong WebsiteIt's very simple: fix all the identified issues, write good website TDK, establish a proper website hierarchy, optimize images, regularly update articles, and insert some business keywords. Finally, Naiba still recommends friends who want to build their own website to consider using
WordPress to install the website.. If you don't know how, you can find someone to help set it up, such as Naiba's
Website Hosting Service. WordPress is an excellent content management platform and is SEO-friendly. As long as the person building your website does the foundational work properly upfront, and you maintain article updates later,
website SEOthe results won't be bad.
Why Enterprise Websites Usually Do Not Prioritize SEO
Naiba recommends in
build a websiteDuring the process, I often see some corporate websites that are poorly made, with no consideration for user experience or SEO at all. I wonder why these companies are unwilling or haven't considered doing good website SEO? I once proactively offered to help a friend's sister build a website (also in international logistics), but she showed no interest at all. Later, I concluded that
Reasons Why Corporate Websites Neglect SEOare probably the following.
① The boss has no concept of website SEOThis is likely a major reason. Currently, most website owners in the market are relatively older and have no concept of website SEO, let alone how to do SEO well.
② The website has no hope for SEOWebsite SEO results are relatively slow and take a long cycle. Most people tend to distrust those who do website SEO. (What? You charge me so much money and tell me it will take months or half a year to see results?) Another possibility is being scammed by a shady SEO company. Go away, don't fool me, SEO is a scam.
③ The company's business is good and doesn't lack the traffic from SEOYes, that confident. For example, the Zhongtian Yadong company analyzed in this article probably has many fixed long-term clients, so they don't pay much attention to the website (the same goes for that friend's sister). However, their salespeople are developing new clients on foreign trade forums, which is quite awkward. Why not focus on both the website and forums?
Subsequent Updates
After publishing this article, I inadvertently checked the website statistics and found that someone was still searching for
ztt-adp.com company email、
email forum、
Contact Information、
Co., Ltd. 
Although it's unclear why they don't directly visit the Zhongtian Yadong official website to check, but instead search in this way, it's clear that people are still searching for the term 'Zhongtian Yadong,' indicating the website is still useful. Friends who want to build a website can consider Naiba's
Website Hosting Service。
Finally, attached are the contact details for Zhongtian Yadong:- Phone: 021-80111658 (Main)
- Email:fairy.yao@ztt-adp.com (Yao Ying, Sales Director)
- Address: 23rd Floor, Block B, New Shanghai City Plaza, No. 33 South Henan Road, Huangpu District, Shanghai
However, a website being merely beautiful is not enough. The Zhongtian Yadong website has some obvious issues both in terms of website SEO and user experience. Below, Naiba will analyze them one by one.
When you open their website, you will clearly notice that the website title is missing, and the URL is displayed directly. Checking their website's indexing status on Baidu, based on the Zhongtian Yadong domain whois information, the website, which has been established for over five years, has a total of only 16 indexed pages, all of which are pages without titles. It can be concluded that this company has not done any website SEO and lacks the most basic understanding of SEO.
If a customer searches for „Zhongtian Yadong“ on Baidu, Baidu will automatically modify and add information from a website building company; otherwise, their company might not even be found on Baidu.
Currently, website SEO does not place much emphasis on the content of keywords, so leaving it blank is acceptable. However, besides the title, the Zhongtian Yadong website also lacks a description. If they want to obtain more organic traffic from Baidu, it is still recommended to write a description. For example, describe the company's main business and provide a brief introduction.
From the articles published on the new version of the official website, there have been no updates since June 13, 2018. Although enterprise websites typically have less content, it is best to maintain publishing articles periodically, even if they are just industry news.
Although the slideshow on the website homepage is beautiful, the images are too large, and Zhongtian Yadong's server bandwidth is presumably limited. Therefore, upon first visit, the images are blurry and load slowly. This is a poor user experience. They could consider compressing images, using a CDN, or upgrading server bandwidth to resolve these issues. For example:using UPYun to accelerate your WordPress website(Other websites can also use Upyun for acceleration)
It can be seen that among the search results, the only genuine international logistics company is Gangbang Logistics, indicating low competition. Therefore, doing SEO well is still very necessary. AndSEO Recommendations for the Zhongtian Yadong WebsiteIt's very simple: fix all the identified issues, write good website TDK, establish a proper website hierarchy, optimize images, regularly update articles, and insert some business keywords. Finally, Naiba still recommends friends who want to build their own website to consider usingWordPress to install the website.. If you don't know how, you can find someone to help set it up, such as Naiba'sWebsite Hosting Service. WordPress is an excellent content management platform and is SEO-friendly. As long as the person building your website does the foundational work properly upfront, and you maintain article updates later,website SEOthe results won't be bad.
Although it's unclear why they don't directly visit the Zhongtian Yadong official website to check, but instead search in this way, it's clear that people are still searching for the term 'Zhongtian Yadong,' indicating the website is still useful. Friends who want to build a website can consider Naiba'sWebsite Hosting Service。 Finally, attached are the contact details for Zhongtian Yadong:
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