The 8 Unspoken Rules of Website Building Companies_Things to Note When Paying for Website Building

With the current tough industry environment and poor business conditions, many business owners are looking to get some orders through their websites. Many may have even paid to attend some online marketing courses. So today,NaibabijiI will introduce to you8 points to note in paid website construction and online marketing.

The 6 Basic Steps of Online Marketing

First: Model Positioning Second: Channel Construction (Website, B2C, etc.) Third: Content Planning Fourth: Paid Promotion and SEO Fifth: Data Analysis Sixth: Summary and Adjustment

Eight Hidden Rules of Corporate Website Construction

Hidden Rule One,Many business owners attend internet technology exchange forums and get misled by some training lecturers into thinking that developing internet marketing is merelybuilding a corporate websiteor an app. This is a huge mistake. If you are not prepared to engage in the long-term process of internet marketing and are tricked into building a corporate website, then it is not necessary to do so, otherwise you will be wasting money. Some might ask,should a corporate website be built or not? I can tell you with certainty that if you are doinginternet marketing, then a corporate website is absolutely necessary. It is the foundational brick for entering the internet. However, if you simply think that building a corporate website will make you money without being fully prepared to follow the six basic steps of internet marketing, then that is pure fantasy.Hidden Rule Two,Don't think it's over once the corporate website is built. In fact, the challenges of the internet have just begun. As a business owner, you will repeatedly go out for training, continuously encounter various training lecturers, and thus conclude from them that your corporate website is aTemplate-based corporate websiteundoubtedly has no economic benefit. You must build acorporate marketing website. Then you delete the previous corporate website and hire a website building company to create a marketing-oriented website. You might ask,What is a template-based corporate website? What is a corporate marketing website?

• A template-based website simply showcases your company, telling people your company's name and qualifications.
• A marketing-oriented website, in addition to displaying your company information, can also showcase company products, guide customers to purchase and place orders, and generate transactions.

Unspoken rule three:After building the corporate marketing website, the business owner will definitely attend lectures again, because the business owner feels that continuous learning is necessary to become stronger, and only when they are strong can the company have the opportunity to perform better. Therefore, in one lecture, they hear aboutmobile e-commercethis hot topic. Indeed, with the continuous popularization of smartphones, searching for information is all done using mobile devices such as phones. If the original corporate website's dimensions are displayed on a mobile phone screen, the user experience will be very poor, and the user conversion rate will not be high. Therefore, you inexplicably build a mobile version of the corporate website. Friendly reminder: if you useWordPress Installationwebsite, basically 99% ofWordPress Themecome with both desktop and mobile versions of the website.Unspoken rule four: WeChat marketingis thriving in online marketing promotion. It is a marketing promotion tool and method for companies to transition to the O2O model. Therefore, registering one or two corporate public accounts and building one or twomicro-websiteson this basis is considered a legitimate matter. Consequently, the business owner spends money again to hire a website building company to create a micro-official website.Unspoken rule five:WeChat is so popular that business owners firmly believe that wherever there are people, there is money to be made. Thinking that buying and selling within WeChat requires a marketplace system like Taobao for transactions, a new term calledmicro-mallemerges. Of course, it is also a standard feature within WeChat public accounts and micro-websites. This doesn't cost much, but for a company without a team or a systematic approach, it's useless.Unspoken rule six:It seems that the already built website platform, you will encounterpromotion and publicityproblems. How to make others see it is the most crucial; otherwise, why build all these things? However, the business owner never expected that some low-quality website building companies lack marketing thinking and professional skills in promotion and publicity. When building websites, they don't even include the most basic tags like title, keywords, description, etc. This results in SEO optimization being very difficult.Unspoken rule seven:If your website platform encounters some bugs and you want to contact the website construction company for adjustments, they will tell you that it will take some time and require paying the programmer's service fee. Consequently, they charge you thousands to fix it once. In reality, for them, fixing it might only take a few minutes, but they drag it out for a week or two. Moreover, you may not necessarily get direct access to your website's source code.Unspoken rule eight:After going through countless hardships, you finally get things almost right, but unexpectedly, there is still no actual effect. You need to hire employees to doSEO Optimization, but if your industry is a very broad field, doingwebsite SEO optimizationis relatively difficult and slow to show results. If you delegate all the burden to an SEO optimization specialist, the result is that the SEO employee resigns, so you hire someone, they resign, you hire again, they resign again. In this situation, you are forced to turn to Baidu PPC (Pay-Per-Click), and another magical journey of burning money begins. After stepping through these 8 pitfalls, you become completely disillusioned with internet marketing. At the mere mention of internet marketing, your expression changes, and your first words are: 'It's a scam, and it costs money.' Having been in the internet industry for so many years, Naibabiji offers some advice to bosses or individuals who want tobuild my own website.

1. Internet marketing needs to be systematic; you must strictly follow the steps.
2. Don't easily choose a website building company to set it up for you. If you must choose one, find a reliable one; don't just go for the cheap option.
3. If possible, try to build a WordPress website yourself, or findNaiba Hosting；
4. Persist in doing it. Internet marketing is a long-term process; giving up halfway offers no hope.