whether it is
build it yourselfor built by a website building company
B2B website, when encountering issues where the website is not indexed, or even if indexed,
no rankingIn such cases, you may need to
carefully checkwhether the website has engaged in the following operations that Baidu dislikes, leading to a ranking downgrade.
Reasons for website having no ranking or being penalized
Below, I will share with you
the irregular SEO methods heavily targeted in Baidu's latest Xiyu Algorithm。
1. Severe Violation Content:
1. Poorly scraped page content.For example: stitched content, purely scraped content, cross-domain scraped content, etc. Problem example: A B2B mini-program scraping current news.
2. Publishing soft articles.Problem example: Using a mini-program page to publish a soft article with the title „Which garbage truck manufacturer is good?“ and content that is brand promotion, misleading users.
3. Publishing blank pages that cannot meet user needs and are completely worthless to users.Problem example: This mini-program page is a blank page.
4. Incorrect product information.For example: product details, prices, etc. do not match the actual situation.
Example issue: product price does not match the actual situation.
5. Functionality is unavailable.For example: transaction, contact phone number, view details, and other interactive functions are unavailable.
2. Low-Quality Content:
1. Low-quality image content.For example: image content does not match the text description, images embed phone numbers, extremely low image quality affecting reading experience, etc.
Example issue: images heavily embed contact phone numbers.
2. Low-quality page content.For example: the page contains only images without effective information, or the information provided is incomplete.
Example issue: the website only uses images for display without text descriptions. When your website contains these types of articles, it is highly likely that the website has been de-ranked by Baidu.
What to do if the website's ranking is downgraded?
What to do if the website is de-ranked?
First, we need to clean up all non-compliant content.All search engines follow user experience. If the content you provide does not meet user needs or even deceives users, then either update it with useful content for customers based on the original, or directly delete it and submit a dead link application in the Baidu backend.
Then, maintain valuable content output and do basic SEO work.Next, it is necessary to conscientiously update valuable original or pseudo-original content every day and do basic SEO work, such as building backlinks, internal link optimization, etc.
website SEOThis is a persistent task that requires step-by-step, down-to-earth effort. Trying to exploit search engine loopholes for quick ranking, once discovered, will lead to severe consequences, Naiba.
Website Building NotesIt is not recommended for any enterprise website aiming for long-term development to use black hat SEO methods to optimize the website.
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