Whetherbuilt it yourselfor hired a web development company to buildB2B website, if you encounter issues like the website not being indexed or havingno rankingIn such cases, you may need tocarefully checkwhether the website has engaged in any of the following practices that Baidu dislikes, leading to a ranking penalty.
Reasons for website ranking penalty and no ranking
Below, I will share with youthe irregular SEO methods specifically targeted in Baidu's latest 'Xiyu Algorithm'.。
1. Severe Violations:
1. Poor-quality page content scraping.
For example: spliced content, purely collected content, cross-domain collected content, etc.
Problem example: B2B mini-program collecting current news
2. Publishing advertorials.
Problem example: Using mini-program pages to publish advertorials, where the page title is „Which Garbage Truck Manufacturer is Good“ but the content is brand advertorial, misleading users.
3. Publishing blank pages that fail to meet user needs, offering no value whatsoever.
Problem example: The mini-program page is a blank page.
4. Incorrect product information.
Examples: Product details, prices, etc., do not match the actual situation.
Problem example: Product price does not match the actual situation.
5. Unavailable functionality.
Examples: Transaction features, contact phone numbers, view details, and other interactive functions are unavailable.
2. Low-Quality Content:
1. Low-quality image content.
Examples: Image content inconsistent with text description, phone numbers embedded in images, extremely low image quality affecting reading experience, etc.
Problem example: Numerous contact phone numbers embedded in the image.
2. Low-quality page content.
Examples: Pages containing only images without effective information, or information provided is incomplete.
Problem example: Website only displays images without text descriptions
When your website has these types of articles, it is very likely that Baidu has penalized it.
What to do if your website is penalized?
What should you do if your website is penalized?
First, we need to clean up all the non-compliant content.
All search engines prioritize user experience. If the content you provide fails to meet user needs or even deceives users, you must either update it with useful content for customers or delete it directly, then submit a dead link removal request in the Baidu backend.
Then, maintain the output of valuable content and perform basic SEO tasks well.
Next, you need to diligently update valuable original or pseudo-original content every day and perform basic SEO tasks well, such as building backlinks, internal link optimization, etc.
website SEOThis is a long-term effort that requires steady, step-by-step work. Attempting to exploit search engine loopholes for quick rankings, once discovered, will lead to severe consequences, NaibaWebsite Building Notesdoes not recommend any business website aiming for long-term development to use black-hat SEO methods for optimization.