When building your own website and doing Google SEO, how can you make your website rank a bit higher than your competitors? Besides creating good content, we can also use AMP to accelerate mobile pages. In this article, Naiba will use practical examples to introduce how to get better rankings than competitors with the AMP plugin.
What is AMP?
Accelerated Mobile Pages (abbreviated as AMP, meaning „Accelerated Mobile Pages“) is an open-source project led by Google, aimed at improving the speed of website access on mobile devices. The loading speed of your landing page determines whether you gain or lose customers. For web pages with loading times exceeding 3 seconds, most mobile website visitors will choose to leave. The average page loading time for most mobile websites is 19 seconds (source), far exceeding the aforementioned 3 seconds. To stand out in such fierce competition, use AMP to optimize your landing page experience.
What are the advantages of AMP?
Improving the loading speed of landing pages often leads to more conversions, and AMP allows you to create web pages that load quickly. AMP landing pages load faster and more smoothly, thus often meaning a better landing page experience. Landing page experience is one of the important factors in quality score and ad ranking.
The impact of AMP on webpage ranking
Google has publicly stated that the loading speed of web pages affects website ranking. Coincidentally, Naiba's website has such an example to share: Searching for SiteGround SSL tutorial on Google,
Desktop results are as follows: 
Let's test it outIt can be seen that when this article was published on February 27, 1 Deng's article ranked first, while Naibabiji's article ranked second. Next, we
Try the ranking effect on mobile：
It can be seen that Naibabiji's article ranked first, while 1 Deng's ranked second. Looking closely at the URL, you will notice that Naibabiji's URL has an extra lightning icon at the end, which represents an AMP page. So, you can see, this is the ranking impact effect of AMP pages on Google SEO.
How to add AMP support to WordPress
The method is very simple. Just install an AMP plugin directly in WordPress. The steps are as follows:
- Enter the WordPress Admin Dashboard
- In the Plugins interface, select Add New
- In the top right search box, search for AMP
- Install and activate the plugin (Naiba uses the first one)
That's it, you've easily added AMP support to your WordPress website. Once Google crawls your AMP pages, they will be prioritized in mobile search results. Moreover, Naiba believes that high mobile traffic can indirectly affect the ranking of PC pages. Whether this is accurate or not can be tested later by checking the Google ranking information of the article written by Naiba.
SiteGround SSL TutorialGoogle ranking information of the article.
References:- https://zh.wikipedia.org/wiki/Accelerated_Mobile_Pages
- https://support.google.com/google-ads/answer/7496737
- https://search.google.com/structured-data/testing-tool
Let's test it outIt can be seen that when this article was published on February 27, 1 Deng's article ranked first, while Naibabiji's article ranked second. Next, weTry the ranking effect on mobile： 
It can be seen that Naibabiji's article ranked first, while 1 Deng's ranked second. Looking closely at the URL, you will notice that Naibabiji's URL has an extra lightning icon at the end, which represents an AMP page. So, you can see, this is the ranking impact effect of AMP pages on Google SEO.
That's it, you've easily added AMP support to your WordPress website. Once Google crawls your AMP pages, they will be prioritized in mobile search results. Moreover, Naiba believes that high mobile traffic can indirectly affect the ranking of PC pages. Whether this is accurate or not can be tested later by checking the Google ranking information of the article written by Naiba.SiteGround SSL TutorialGoogle ranking information of the article.References:
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