Previously, Naiba introduced the method ofadding FAQPage structured data to a website, which can increase the exposure of our articles by displaying FAQ modules in Google search results.
However, Google recently modified the usage rules for FAQPage structured data, prohibiting the same FAQPage data from appearing on multiple pages.
If you have FAQ content that is repetitive on your site (meaning, the same question and answer appear on multiple pages on your site), mark up only one instance of that FAQ for your entire site.
If you have repetitive FAQ content on your site (meaning the same question and answer appear on multiple pages of your site), mark up only one instance of that FAQ for your entire site.
At the time this article was published, the Chinese version of the guidelines had not been updated yet. However, foreign trade websites need to pay attention to this rule change. If this issue exists, it may cause Google not to display your site's rich snippet information in search results.
References:
- https://developers.google.com/search/docs/data-types/faqpage?hl=en#content-guidelines