If your website needs to send a large volume of emails to customers, using your own email's SMTP function can easily land in the recipient's spam folder. By leveraging third-party SMTP service providers, you can achieve higher email deliverability rates and also gain access to statistical analysis features.
What is an SMTP service?
SMTPIt is a protocol that provides reliable and efficient email transmission. SMTP is an email service built on the FTP file transfer service, mainly used for email message transfer between systems and providing notifications about incoming messages. SMTP is independent of specific transmission subsystems and only requires reliable and orderly data stream channel support. One of the important features of SMTP is its ability to transmit emails across networks, i.e., „SMTP mail relay.“ Using SMTP, email transmission between processes on the same network can be achieved, and email transmission between a process and other networks can also be achieved through relays or gateways.
If you are not entirely clear on the above explanations, thenIn simpler terms: Usually, the server service provider we purchase from prohibits sending emails directly from the server. By using the SMTP email protocol, we can alternatively send emails through other email service providers.
For example, platforms like QQ Mail, Gmail, and NetEase Mail all provide SMTP services for regular accounts. However, when personal email accounts send emails containing links, they are very likely to land in the recipient's spam folder. Therefore, we need to use third-party SMTP service providers to help increase email delivery rates.
Excellent Foreign SMTP Service Providers
NaibaWebsite Building NotesHere, I'll share 6 excellent foreign SMTP service platforms, all of which are paid but come with free tiers. If weself-build a websiteIf you need an email system, you can apply and use it.
Of course, using the paid features allows for statistical analysis of emails, which is more beneficial for email marketing.
Amazon SES
Amazon SES is Amazon's email sending service, supporting Chinese, and you pay based on actual usage. No subscription, contract negotiation, or minimum charges are required.
Amazon SES pricing: If you use Amazon EC2 servers, you can send 62,000 emails for free each month, and then $0.10 per 1,000 emails sent afterward.
If you are not using EC2 servers, then per 1,000 emails sent0.10 USD。
moosend
Moosend is an affordable email marketing platform that supports SMTP sending. Their service is charged based on the number of subscribers. Emails for up to 1,000 subscribers are free, and billing starts after exceeding 1,000 subscribers, with monthly prices starting at $10.
Supports PayPal and credit card payments.
mailjet
Mailjet is suitable for any marketer, business, organization, or webmaster. Through their SMTP service, you can send bulk emails, track email opens, support unsubscribe, and not worry about being thrown into the spam folder by the recipient's email service.
Mailjet's free plan allows you to send 200 emails per day, up to 6,000 emails per month. No credit card is required to use it.
The paid plan starts at $8.69 per month, with a 10% discount for annual payment.
Pepipost
Pepipost is also a professional email marketing platform. It allows you to send 30,000 emails for free in the first 30 days, and then 100 emails per day for free after that.
Pepipost's pricing is relatively higher. The official website mentions that it also incorporates artificial intelligence, though how it works is unclear.
SendinBlue
SendinBlue offers not only email marketing but also SMS marketing, live chat, transactional, and promotional email services. It supports SMTP and API extensions and can integrate with third-party applications such as OptinMonster, Salesforce, and Google Analytics.
SendinBlue's free plan allows you to send 300 emails per day.
sendgird
Naiba has used SendGrid's service before. The lowest plan was $5 per month, but later it increased to $10, so I stopped using it.
SendGrid's free plan provides API, SMTP, and Webhooks services. You can send 40,000 emails in the first 30 days, and then 100 emails per day afterward.
The above are the 6 foreign SMTP email service providers shared by Naibabiji. When weWhen building a foreign trade websiteYou can use these services to ensure that your website's email system is not considered spam by the recipient.
In addition to the 6 email service providers mentioned above, some WordPress email plugin platforms also offer free plans that you can try.
If the above platforms do not come with a built-in WordPress email plugin, you may need to install one yourself to send emails through their system:Recommended WordPress SMTP Email Plugins I Have Used