Currently, the overall industry environment is sluggish, business is tough, and many business owners are thinking of relying on websites to get some orders. Many business owners may have even paid to attend some online marketing courses, so todayNaibabijiwill introduce to youthe 8 points to note in paid website construction and online marketing.
The 6 basic steps of online marketing
First: Model positioning
Second: Channel construction (website, B2C, etc.)
Third: Content planning
Fourth: Paid promotion and SEO
Fifth: Data analysis
Sixth: Summary and adjustment
Eight Unspoken Rules of Corporate Website Development
Unspoken Rule One,Many business owners attend internet technology exchange forums and are misled by some training lecturers into thinking that developing internet marketing is merely aboutbuilding a corporate websiteOr an app software is enough.
This is a big mistake. If you haven't planned to do these online marketing processes long-term, and you are tricked into building a corporate website, then it is unnecessary, otherwise you will waste money.
Then some people will ask, so Ishould a corporate website be built at all? The answer is unequivocally yes, ifinternet marketing is involved, then a corporate website is absolutely necessary. It is the foundational step into internet technology. However, if you simply believe that building a corporate website alone will generate revenue without thorough preparation following the six basic steps of internet marketing, then that is nothing but a fantasy.
Unspoken Rule Two,Built a corporate website, don't think it's over. In fact, the challenges of internet technology are just beginning.
As a business owner, you will definitely go out to study and train repeatedly, and then continuously encounter various training instructors. Thus, from these people, you conclude that your corporate website is atemplate-based corporate website, there is no doubt that there is no economic benefit.
You must build onecorporate marketing website. Consequently, you delete the previous corporate website and hire a web development company to create a marketing-oriented website. You might ask,What is a template-based corporate website? What is a corporate marketing website?
- A template-based website simply showcases your company, informing visitors of your company's name and qualifications.
- A marketing website, in addition to displaying company information, can also showcase products, guide customers to make purchases, and facilitate transactions.
Unspoken Rule Three,After building a corporate marketing website, business owners will definitely attend classes again because they feel they need to continuously recharge to become stronger, and only when they are strong can the company have a chance to do better.
Therefore, in a certain class, I heardmobile e-commerceThis hot topic, indeed, with the continuous popularization of smartphones, all information searches are done using mobile devices. If the display size of my original corporate website is shown on a mobile phone screen, the user experience will be very poor, and the conversion rate will not be high.
Therefore, you inexplicably built a mobile version of the corporate website. Friendly reminder, if you useWordPress installationWordPress, nearly 99% ofWordPress Themesthemes come with both desktop and mobile versions.
Unspoken Rule Four: WeChat MarketingThriving in online marketing promotion, it serves as a marketing tool and strategy for companies transitioning to an O2O model. Therefore, registering one or two corporate public accounts and building amicrositeon that basis is considered a legitimate move. Consequently, business owners spend money again to have a web development company create a micro official website.
Unspoken Rule Five,With WeChat being so popular, business owners firmly believe that wherever there are people, there is money to be made. Thinking that conducting transactions within WeChat requires a marketplace system similar to Taobao, a new term emerges calledMicro Mall, and of course, it is also one or two standard configurations within WeChat Official Accounts and microsites. This doesn't cost much money, but for one or two companies without an elite team or systematic approach, it's still useless.
Hidden Rule Six:For a website that seems already built, you will encounterpromotionThe problem is, how to make it visible to others is the most crucial thing. Otherwise, what is the point of building all these things?
But business owners never expected that some garbage website building companies that build websites for you do not have marketing thinking and promotional skills. When building a website, they don't even have the most basic tags like title, keywords, description, etc. As a result, SEO optimization becomes very difficult.
Hidden Rule Seven:If certain bugs occur on your website and you think of asking the website construction company to fix them, they will tell you that it will take some time and require paying for programmer labor fees. Then, they charge you thousands to fix it once. In reality, for them, fixing it might only take a dozen minutes, but they drag it out for a week or two. Moreover, you may not even get direct access to your website's source code.
Hidden Rule Eight:After going through countless hardships, you finally get things almost right, only to find there is still no actual effect. You need to hire staff to doSEO Optimization, but if your industry is very broad, doingwebsite SEO optimizationIt is relatively difficult and slow to see results. If you leave all the burden to the SEO optimization specialist, the result will be that the SEO employee resigns, and then you hire, resign, hire, resign. In this situation, you have no choice but to do Baidu bidding ranking, and another money-burning journey begins.
After you have stepped on all the above 8 pitfalls, you are completely disheartened with internet marketing. When it comes to internet marketing, you change color, and the first sentence is that it's a scam and burns money.
Naibabiji has been on the internet for so many years, for those who want tobuilding your own website.
- Internet marketing must be systematic; you must strictly follow the steps.
- Do not easily choose a website building company to set it up for you. If you must choose, find a reliable one; don't be greedy for cheap options.
- If possible, try building a WordPress website yourself, or seekNaiba Hosting；
- Persist in doing it; online marketing is a long-term process, and giving up halfway offers no hope.