How to Track Conversion Rates When Building Your Own Website? Google Analytics Goal Setup Tutorial

After building your own website and having visitors, how do you track the visitor conversion rate? For example, what percentage clicked the contact button to get in touch with you? We can use the Goal feature of Google Analytics to track all conversions you can think of, such as registration rates, sales, etc. This article will introduce how to set up goals in Google Analytics to track conversions.

What is a Google Analytics Goal?

Through the Goal feature of Google Analytics, you can monitor specific user activities on your website. For example, you can create a goal in Google Analytics to measure your sales, views on a landing page, contact form submissions, etc. Each interaction you track on your website can be categorized into one of the 4 Google Analytics Goal types:

1. Destination Example: https://blog.naibabiji.com/about
2. Duration Example: Five minutes or longer
3. Pages/Screens per session Example: 3 pages
4. Event Example: Play video

Google Analytics also allows you to assign a value to each conversion and even generate reports for specific goals for reference. There are two methods to track conversion rates in Google Analytics, as follows:

1. Use a plugin to automatically track conversions
2. Manually track conversions by setting up Google Analytics Goals

Before using either method, firstensure your website has added the Google Analytics tracking code.。

Method 1: Use a Plugin to Automatically Track Conversions

MonsterInsights is a well-known Google Analytics plugin on the WordPress platform. It can display statistical data directly in the WordPress Dashboard without needing to log into the Google Analytics backend to view conversion data.With MonsterInsights, you can set up Google Analytics conversion tracking with just a few clicks.This is an automated process; you don't need to add any extra code to your website or configure a Google Analytics account.However, MonsterInsights is not a free plugin; the cheapest version costs $100 per year. MonsterInsights includes multiple add-ons for tracking specific conversions.

Track E-commerce Conversions

If you run an online e-commerce store, you need to installGoogle Analytics Ecommerce Tracking for WordPressAfter installation and activation, it will automatically track conversion rates, revenue, average order value, and other information.

Track Contact Form Submissions

If you want to track how many times a contact form on your website is displayed and how many submissions it receives, you can installWordPress Forms Tracking and Analyticsthis add-on.Since plugins can achieve these goals, it's also possible without plugins, though it's a bit more cumbersome. Below, Naibabiji will introduce how to manually create goals in Google Analytics.

Method 2: Manually Create Tracking Goals in Google Analytics

To manually create a conversion tracking goal in Google Analytics, we first need to access the Google Analytics backend. If you have added statistics for multiple websites, switch to the website for which you want to set the goal. 1. Then clickAdmin-Data View-Goals。 2. Click the New Goal button3. Select the content you want to track for conversions; here we'll use consultation or contact us as an example.4. Next, select Event, and the following setup interface will appear.Enter the ID value of the contact form in the Label field. Click the Save button to create this tracking goal, and then you can see the conversion statistics in the Google Analytics results. Reference: https://support.google.com/analytics/answer/1033068?hl=zh-Hans&utm_id=ad