
For domestic foreign trade enterprises looking to expand overseas, besidesForeign Trade Website Building, there are other promotional methods. Due to the impact of the pandemic, online live streaming has been particularly popular this year.Naibabiji here summarizes and recommends some foreign live streaming platforms。
相比于外贸建站来说,视频直播可以让用户更加直接的跟外贸企业沟通和了解企业的产品,下面这几个国外直播平台如果你企业有精力的话,可以都去尝试一下。
Recommended Popular Foreign Live Streaming Platforms
1. YouTube Live
YouTube是世界上最受欢迎的视频共享网站,也有很多外贸企业在做YouTube视频营销。
YouTube同样的也有直播业务,称为YouTube Live。YouTube上面可以免费进行直播,可以通过网页直播、APP直播或者使用编码器流直播。
How to Live Stream on YouTube?

After logging into YouTube, click the camera icon in the upper right corner, then select 'Go Live', and follow the prompts step by step to start a YouTube live stream.
Facebook Live
Facebook is a social platform where many foreign trade websites conduct marketing and promotion. It supports users in communicating through various forms of content. If you happen to have a large number of followers, starting a live stream on Facebook is an excellent choice.
How to Start a Live Stream on Facebook?
To start a live stream on Facebook, you can refer to the official live streaming tutorial instructions.
How to Live Stream on Facebook Using Live Streaming Software?
3. Instagram Live
Both Instagram and Facebook are beloved by users, who use these platforms daily to stay connected with friends and family and follow the latest trends. However, these two platforms play different roles in people's lives. Their user bases have some differences. If your product is more suitable for Instagram users, live streaming on Instagram might yield better results.
How to Live Stream on Instagram?
To live stream on Instagram, you can refer to the official tutorial guide.
How to Watch a User's Live Video on Instagram?
4. Periscope/Twitter
Periscope是由Kayvon Beykpour和Joe Bernstein开发的适用于Android和iOS的美国实时视频流应用程序,并在2015年发布之前被Twitter收购。
所以Periscope和Twitter可以很好的结合起来,挖掘粉丝和潜在客户。
How to Live Stream on Periscope?
To live stream on Periscope, you first need to download the Periscope APP on your phone. Then, on the software interface, you can see the camera button; clicking it will reveal the live streaming option.
5. Twitch
Twitch上面直播游戏的比较多,如果你是和游戏相关的产品,在Twitch上面直播或者联系大主播打广告宣传应该都是不错的选择。
当然,Twitch上面不仅仅只有游戏直播,更多的你都可以去发掘,去尝试。
How to Live Stream on Twitch?
To live stream on Twitch, you can refer to the official live streaming tutorial instructions:
Introduction to Twitch Live Streaming Setup
6. LinkedIn Live
Linkdin上也可以直播,你知道吗?LinkedIn于2019年2月向部分选定的合作伙伴和成员推出了LinkedIn Live直播服务,现在也开放了普通用户申请直播的权限。
相对来说,Linkdin上面的用户更加精准,非常适合做b2b的企业进行定向直播。
How to livestream on LinkedIn?
To livestream on LinkedIn, you need to apply for livestreaming permissions first, then you can proceed with livestreaming. The application link is as follows:
Apply to Enable LinkedIn Livestreaming
7. YouNow
YouNow是一家英国的直播平台,可以在网站、APP上进行直播。YouNow的用户群体比较偏年轻化,大多数用户都在24岁以下。
如果你的想要推广的用户群体正好偏年轻,那么选择YouNow是一个不错的选择。
How to livestream on YouNow?
YouNow可以在网页或者APP上进行直播,你需要先注册账号和下载APP,然后就可以看到直播的入口了。
以上这7个国外直播网站都是可以免费进行在线直播的平台,我们国内外贸企业想要通过直播获得客户和订单的话,都可以花一些时间去尝试一下直播。
直播和Foreign Trade Website Buildingpromotion, let the website and livestreaming drive traffic to each other, then convert the traffic into profit.
Precautions When Live Streaming on Foreign Platforms
虽然说现在是全民直播时代,随便一部手机注册个账号就可以开直播了,但是我们想要获得好的直播效果和转化,还是需要一些基本功的。
那么在国外直播平台直播时有哪些注意事项呢?奶爸这里分享几点。
- Ensure a stable network connection to guarantee stable livestreaming;
- Understand basic foreign customs and policies to avoid broadcasting content that violates regulations;
- Choose a host with fluent spoken language and good product knowledge;
- Do some basic setup for the livestreaming venue, such as lighting, livestream room layout, etc.
Finally, livestreaming is simple, but to achieve effective results through livestreaming requires continuous in-depth research. Just like building a website, you can't expect immediate results. The more paths you walk, the more you'll know which one is right. Let's work hard together.



