For domestic foreign trade enterprises looking to expand overseas, besidesForeign Trade Website Building, there are other promotional methods. Due to the impact of the pandemic, online live streaming has been particularly popular this year.Naibabiji here summarizes and recommends some foreign live streaming platforms。
Compared to foreign trade website building, video live streaming allows users to communicate more directly with foreign trade companies and learn about their products. If your company has the resources, you can try the following foreign live streaming platforms.
Recommended Popular Foreign Live Streaming Platforms
1. YouTube Live
YouTube is the world's most popular video sharing website, and many foreign trade companies are doing YouTube video marketing.
YouTube also has a live streaming service called YouTube Live. You can stream live on YouTube for free, via web, app, or using an encoder for streaming.
How to Live Stream on YouTube?
After logging into YouTube, click the camera icon in the upper right corner, then select 'Go Live', and follow the prompts step by step to start a YouTube live stream.
Facebook Live
Facebook is a social platform where many foreign trade websites conduct marketing and promotion. It supports users in communicating through various forms of content. If you happen to have a large number of followers, starting a live stream on Facebook is an excellent choice.
How to Start a Live Stream on Facebook?
To start a live stream on Facebook, you can refer to the official live streaming tutorial instructions.
How to Live Stream on Facebook Using Live Streaming Software?
3. Instagram Live
Both Instagram and Facebook are beloved by users, who use these platforms daily to stay connected with friends and family and follow the latest trends. However, these two platforms play different roles in people's lives. Their user bases have some differences. If your product is more suitable for Instagram users, live streaming on Instagram might yield better results.
How to Live Stream on Instagram?
To live stream on Instagram, you can refer to the official tutorial guide.
How to Watch a User's Live Video on Instagram?
4. Periscope/Twitter
Periscope is a US real-time video streaming app for Android and iOS developed by Kayvon Beykpour and Joe Bernstein, acquired by Twitter before its 2015 release.
So Periscope and Twitter can be well combined to engage fans and potential customers.
How to Live Stream on Periscope?
To live stream on Periscope, you first need to download the Periscope APP on your phone. Then, on the software interface, you can see the camera button; clicking it will reveal the live streaming option.
5. Twitch
Twitch has a lot of game streaming. If your products are game-related, streaming on Twitch or contacting big streamers for advertising could be good options.
Of course, Twitch is not only about game streaming; you can explore and try more.
How to Live Stream on Twitch?
To live stream on Twitch, you can refer to the official live streaming tutorial instructions:
Introduction to Twitch Live Streaming Setup
6. LinkedIn Live
Did you know you can also live stream on LinkedIn? LinkedIn launched LinkedIn Live in February 2019 for selected partners and members, and now it has opened up live streaming permissions for regular users.
Relatively speaking, users on LinkedIn are more targeted, making it very suitable for B2B companies to do targeted live streaming.
How to livestream on LinkedIn?
To livestream on LinkedIn, you need to apply for livestreaming permissions first, then you can proceed with livestreaming. The application link is as follows:
Apply to Enable LinkedIn Livestreaming
7. YouNow
YouNow is a UK live streaming platform where you can stream on the web or app. YouNow's user base is relatively young, with most users under 24.
If your target audience is young, choosing YouNow is a good option.
How to livestream on YouNow?
You can live stream on YouNow via web or app. You need to register an account and download the app first, then you can see the live streaming entry.
The above 7 foreign live streaming websites are all platforms where you can live stream online for free. If our domestic foreign trade companies want to gain customers and orders through live streaming, they can spend some time trying live streaming.
Live streaming andForeign Trade Website Buildingpromotion, let the website and livestreaming drive traffic to each other, then convert the traffic into profit.
Precautions When Live Streaming on Foreign Platforms
Although we are in an era of全民 live streaming, where anyone with a phone can register an account and start streaming, to achieve good results and conversions, some basic skills are still needed.
So what are the precautions when live streaming on foreign platforms? Naiba shares a few points here.
- Ensure a stable network connection to guarantee stable livestreaming;
- Understand basic foreign customs and policies to avoid broadcasting content that violates regulations;
- Choose a host with fluent spoken language and good product knowledge;
- Do some basic setup for the livestreaming venue, such as lighting, livestream room layout, etc.
Finally, livestreaming is simple, but to achieve effective results through livestreaming requires continuous in-depth research. Just like building a website, you can't expect immediate results. The more paths you walk, the more you'll know which one is right. Let's work hard together.